The advantages of Mercedes-Benz/BMW/Audi in the new energy era

In 2018, Mercedes-Benz will release more than 12 new and redesigned models in the global market. Compared with BMW and Audi, which entered the product year, Mercedes-Benz does not have an advantage in the number of new cars. However, in view of the accumulation of 50 models in the Chinese market in the past five years, the ABB battle in 2018 will still be suspenseful and exciting.

For now, BMW has a certain advantage over the two competitors in the field of new energy. However, in terms of the plans announced by ABB, Mercedes-Benz is significantly earlier than and more than BMW and Audi in terms of implementation time and product quantity. With the continuous deepening of the "four modernization" wave, the competition in the new energy field is bound to become the focus of ABB's future competition.

Mercedes-Benz conference site

In 2017, Mercedes-Benz, BMW, and Audi's fabulous "master showdown" just came to an end, and ABB's new year's competition is again arrogant. The most intuitive embodiment is the new car plan of the three major brands in 2018. After BMW and Audi announced their plans one after another, Mercedes-Benz, which had not seen the movement, once became the focus of attention in the industry. On February 1st, in the anxious waiting of people, Mercedes-Benz finally revealed the answer in Stuttgart, Germany.

Mercedes-Benz global super 12 new car ABB battle will still be suspense

In 2018, Mercedes-Benz will release more than 12 new and redesigned models in the global market. Among them, the Mercedes-Benz E-Class and C-Class will continue to be the engines of its continuous sales growth, and with the launch of the new Mercedes-Benz A-Class, this spring, its new generation will continue Welcome to product replacement.

Although the number of new cars in the Chinese market is not clear, it is certain that with the status of Mercedes-Benz's largest single market in the world, China is bound to become a key market for its new car planning. However, Mercedes-Benz does not have an advantage in the number of new cars compared to BMW and Audi, which entered the product year.

According to Audi's previous plan, in 2018, Audi will welcome the intensive launch of 16 heavy models in the Chinese market. Among the most eye-catching is its two flagship models: "the world's first production model to achieve automatic driving in the L3 stage" - the new Audi A8L, and its SUV family flagship - Audi Q8.

The new Audi A8L

In addition, Audi's new car in 2018 will include the new Audi Sport model, including the new Audi Q5L, the new Audi Q2, the Audi RS 3 Sportback, the Audi RS 4 Avant and the Audi RS 5 Coupé.

For BMW, 16 new cars will be launched in the Chinese market in 2018. Coupled with the new BMW 5 Series and the BMW 6 Series GT, which will be available in 2017, BMW's lineup in China will be completely new. Among them, the BMW X2 will land in China in the first half of the year, and the new BMW X3 will be made in China in the middle of the year.

Objectively speaking, Mercedes-Benz has been able to gain the favor of 2 million car owners in the Chinese market in the past five years and achieve great development. It has a great relationship with its constantly evolving product lineup. With BMW and Audi opening the "biggest product offensive in history", Mercedes-Benz, which is not the dominant number of new cars, will face no small challenge in 2018.

It should be pointed out that in the past five years, Mercedes-Benz has introduced more than 50 new models to the Chinese market, and only introduced 15 models in 2017. In view of the accumulation of Mercedes-Benz, the ABB battle in 2018 will still be suspenseful and exciting.

New energy becomes the focus of future competition, BMW has an advantage

At yesterday's press conference, Mercedes-Benz further implemented its new energy development strategy and will expand its global production network. By 2022, Mercedes-Benz will introduce more than 50 new energy vehicles, including more than 10 pure electric vehicles, a variety of plug-in hybrids, and many models with 48-volt smart motors.

New BMW 5 Series plug-in hybrid

According to BMW's previous strategy, by 2025, BMW's new energy models in the global market will be expanded to 25 models, including 12 pure electric models and 13 plug-in hybrid models. By then, BMW's new energy vehicle sales are expected to account for 15%-25% of its overall sales. With the introduction of the new BMW 5 Series plug-in hybrid in the first half of this year, BMW's new energy lineup in China will be expanded to six cars.

For Audi, it plans to launch 25 new energy vehicles by 2025, and the number of pure electric vehicles will reach 12. Among them, the Audi Q5 pure electric version of the first pure electric models is scheduled to be launched in 2021. In the Chinese market, by 2020, FAW-Volkswagen Audi will release seven new energy vehicles and realize full network authorization for new energy. Including Audi's first domestic high-end electric SUV - C-BEV, its cruising range can reach 500 kilometers.

In 2017, BMW achieved more than 100,000 electric vehicle sales worldwide, with a growth rate of 65.6%. In 2018, BMW expects its electric vehicle sales to maintain double-digit growth. For now, BMW has a certain advantage over the two competitors in the field of new energy. However, in terms of the plans announced by ABB, Mercedes-Benz is significantly earlier than and more than BMW and Audi in terms of implementation time and product quantity.

Mercedes-Benz EQA concept car

With the continuous deepening of the wave of “four modernizations” (electricization, networking, intelligence, and sharing), all major auto companies are vying to deploy new energy fields. The landing of the double-points policy has further promoted the acceleration of new energy strategies for car companies in the Chinese market. For ABB, the competition in the new energy field is bound to become the focus of its future competition.

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