"Romantic" under the scene lighting and personalized shopping邂逅

Do you often want to relive the feelings of childhood and fly in magical fairy tales? Want to escape from the earth and walk in the ultra-avant-garde space capsule? Want to liberate your mind and body and swim in the beautiful Mediterranean waves... This is not a delusion that cannot be touched by the sky, nor an expensive desire to achieve luxury prices. Under the magical technique of lighting, the difference between imagination and reality lies in gently starting a finger between the lighting switches. Nowadays, in the store created by some wonderful lights, the unique shopping experience will touch your heart and it will be memorable for a long time.

When artistic lighting is combined with high technology, the store is no longer a simple solidified muddy water project, but a space with diverse, personalized features and emotional communication with people. The era of picking up lifeless goods on an assortment of shelves and shopping for shopping alone has been out. If you are tired of ordinary shopping and want to experience the extraordinary innovative shopping trip, you may wish to explore the "romantic one" shop at Fengqi Road, Wulin Road, Hangzhou. This well-known brand with Hangpai women's clothing is transformed into a dreamlike change under the cover of Philips AmbiScene scene lighting. With unique design and personalized image, you can satisfy all the fantasy of your fantasy journey.

Whenever the Hua Deng first appeared, "Romantic" appeared in the night, and stood out from the noisy business environment: the bright and pure brand LOGO was particularly eye-catching, and the rainbow-like lights embedded in the wall were like dreams, highlighting the huge Mesh building facade. Into the store, the unique circle-shaped stump-like booth design sleekly divides the interior space of the store; on the walls of the store, climbing on the wall, the beautiful hand-painted place conveys fashion and elegance; some prosthetic panes, railings With the decoration and costumes, a second layer of attic space is created; under the bright and uniform white light, hats, handbags, shoes, and different colors of the popular clothing show vivid colors, elegant texture, interpretation of a A lively visual feast... Every few months, the store will update the theme, using a lot of stylish elements, clever design to make multiple decorations in the store, such as popular comics, graffiti, Facebook, dolls, etc., every time you change The theme is the opening of a wonderful story, so that Changyou customers in such a store should be overwhelmed, like walking through a wonderful tree hole that will show myths.

And how do the characters of these stories live and make the story lively and fascinating? The secret is in the special lights in the store. In-store lighting – Philips AmbiScene system is a lighting system that uses light to create a dynamic and emotional atmosphere, opening the wings of imagination and turning on the magical air created by the lights. In the "romantic" Fengqi store, the lighting has different scene color effects, such as some classic colors, as well as the interspersed changes of the dynamic color, etc., as the seasons and products change, the lights will be adjusted accordingly. Philips AmbiScene system creates a changing shopping atmosphere by changing the color, brightness, and angle of the light. Its dynamic color creates a unique store lighting environment, and its energy saving and high-tech content can greatly enhance the brand value. It's very easy to operate, and you can instantly “change your face” for the store with just a touch switch. This lighting system, which is leading the innovation of commercial lighting, is not only popular in Europe, but also has achieved individualized breakthroughs in many brand stores in London, Amsterdam, Berlin, etc. It also landed in China in 2008, bringing surprises to Chinese consumers. shopping experience.

Manager Sun Lihua, head of the “Romantic One” Planning Department, said: “The romantic Fengqi shop is our new store. We hope that through some attempts, we can pass on more brands as the deep connotation of the women’s brand that leads the urban trend. We The second choice of scene lighting is to use the high-tech to re-excavate the brand. Through the change of dynamic color, customers can attract customers' attention and guide customers to enter the store. By returning to visit some of our new and old customers, the shop from visual to overall scene effect There has been a great improvement, and the changing colors in the store have impressed the customers and made the brand look different."

In today's era of commercial consumption, when various popular elements come to people at an amazing speed in the consumer industry, it may not be dazzling goods in the store, and the store is charming. Light, ingenious in-store design, and alternative furnishings have become the reason for your stoppage. You no longer think of the store as a place to buy things purely, but to enjoy the physical and mental enjoyment of the store's diverse and additional services during the shopping process: a colorful and dynamic visual meal, an elegant and high-end “brand” Feeling, and a comfortable and pleasant environment.

The era of scene lighting has arrived, and its wave of magical wands has opened up a whole new level of shopping, catching up with its footsteps and enjoying unique shopping fun in these personalized stores.

Editor: China Lighting Network Pony

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