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Reputation belongs to the entire management team
Reporter: Hello, Mr. Hu, thank you for accepting the interview. In this selection event, you won this award with the absolute advantage of the number one vote, which fully demonstrates the industry's recognition of your marketing charm. What do you want to say to the industry?
Hu Chunming: It is really an unexpected surprise for me to be able to win the honor of “The Top Ten Marketing Persons in China's Lighting Industryâ€, but I still have to say “thank you†to the industry! It is because of the support and care of everyone that this honor is on my head.
In fact, in the lighting industry, there are talented people, hilarious tigers, and many of my excellent marketing elites. Maybe because of the reputation of Shilihe Lighting City (which is the credit of the entire management team), let me personally get the light, so that there is such a result. Anyway, it is still very happy. I hope to have the opportunity to consult with my colleagues and conduct more exchanges.
Peace of mind brings constant innovation
Reporter: You used to work in other industries. You have also started a company. How did you enter the lighting industry?
Hu Chunming: As you said, I have worked in various professions, worked as a civil servant in provincial organs, worked as a national sales manager in a foreign-funded enterprise, and started my own company. Before entering the Shilihe Lighting City, I was in the field. A branch of a listed company is the general manager. Beijing is China's political and cultural center. I think there may be more development opportunities in Beijing.
After arriving in Beijing, I accidentally entered the lighting industry. Although the lighting market is only a small stage, it is a brand new field for my personal career, but I did not despise it. I think I have gained market operation experience and learning. Zheshang’s “business†is also very meaningful. Therefore, the work process of these four years is not only a process of giving me wisdom and releasing energy, but also a process in which I concentrate on learning and constantly improving myself.
Reporter: It is said that when you first entered the Shilihe Lighting City, its operation status was only at the middle and lower reaches. After the efforts of you and all the Shilihe people, the lighting store of Shilihe Lighting City in Beijing has been set high. Status. We want to know if you have come to Shilihe, if you have not achieved today's success, or if you have failed, have you considered the consequences? Is your initial pressure great?
Hu Chunming: My mentality at the time was very good. It can be said to be very peaceful. I remember the second day of the Shilihe Lighting City. At the merchant congress, some representatives asked me if I had any experience in the lighting industry. I said no; I have done the market. No, I said no, but I am confident to tell you that the management methods are the same. I will bring a lot of new things to the market and promote the healthy development of the market.
The pressure is a little bit, mainly from whether you can quickly accept my ideas. As for success and failure, it is a dialectical question. I don't think that I have achieved much success since I have many dreams in my heart. In the past few years of working in Shilihe Lighting City, I have always warned myself that if I am “Jianglang’s neck and can’t promote the rapid development of the market, I will quickly give way and don’t miss the big thing of the “Eastâ€. This kind of mentality, the boss I also know that because of this, in daily management, I can abandon my selfish thoughts and take out the best ideas I have in my heart. The most pertinent opinions are spoken, instead of worrying about them, or even giving up without principle.
Grateful for the support of all parties
Reporter: In the few years that you and the Shilihe Lighting City have been co-developing, what are the things that make you remember the most? What is the most touching thing for you?
Hu Chunming: I think the merchants in Shilihe Lighting City are very good. Many times their actions make me unforgettable. For example, in 2005, when I was striving for the inspection and acceptance of the capital city, Mr. Zhu Yipin, the opto dealer, was not in the store at the time. On the spot, the leader of the acceptance team showed the basis for the claim. On the second morning, he sent the detailed ticket for more than a year to the director of the Beijing Market Association for inspection, and the relevant government functions were The good news and support from the market boss, the positive cooperation between my colleagues and the merchants in my work made me most touched. In the first few months, some merchants accepted our market management with questions and wait-and-see attitude. And the brand promotion method, after half a year, should be said to be fully recognized by the majority of merchants.
Reporter: Through your performance in the marketing ability of Shilihe Lighting City, there are rumors that companies want to “dig†you. Are there any companies that have contacted you? What do you think of yourself?
Hu Chunming: Every slightly managerial manager will encounter this situation. I am no exception, but the actual situation of each person is different and the ideas are different. I am a person who speaks more about love. Of course, professional ethics is the principle that I stick to. If I go to a competitor in the region, it should be an emotionally unacceptable thing, whether or not I have done it to the company I have served. Related commitments. This does not mean how noble you are. Maybe I am a more traditional person. Of course, if others are negative, it is another situation.
Reporter: Behind every successful marketer, there is a lot of power to support him, especially family support is also very important. What is the connection between your success in marketing and your happy family?
Hu Chunming: The family gave me the greatest freedom in choosing the way of career and development.
Chain will become a development trend
Reporter: Finally, we would like to ask you to talk about your views on the current development trend of domestic professional lighting stores.
Hu Chunming: China's professional lighting stores have reached an extraordinary period. All professional lighting and lighting markets should focus on market management, strengthen self-discipline behavior, enhance brand awareness, and work on product quality, service quality, store hardware, and integrity construction. Reassure the consumer environment, strive for the recognition of the majority of customers, and participate in increasingly fierce market competition.
Lighting stores are not very standardized at present. Many low-end lighting stores or sales areas have adverse effects on the entire lighting store industry due to poor quality and service. Therefore, merchants pay more attention to their living environment, and the standard lighting stores urgently need each other. Effective communication and cooperation. Beijing has set up the Professional Committee of the Lighting and Lighting Market of Beijing Lighting Association on December 25, 2006. The preparation of the Professional Committee of Market Distribution of China Lighting Association is also in full swing.
In addition, the entire lighting market is also brewing a big change, the brand promotion and brand building of the lighting market is getting more and more attention; breaking the traditional lighting market property rental model, the development of professional lighting supermarkets, the country has two or three areas 1 More than 10,000 square meters of lighting supermarkets, clear price, unified management; regional chain and national chain of lighting market is also an important trend, will also cause a "strong earthquake" in the lighting market industry within two or three years.
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