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In the first half of 2012, more than 100 brands in the Chinese speaker market took part in the competition. In addition to portable speakers, the walkers were among the top brands in computer speakers, notebook speakers and Apple speakers. Langqin won the first place in the portable speaker market. China's speaker market still uses computer speakers as the main type, but the trend of attention tends to decline, and portable speakers and Apple speakers have increased degrees of attention.
Report points:
• Overall brand structure: The overall focus of the speaker market is low, and the proportion of the walkers is more than 1/3 of the brands.
• Computer speaker brand pattern: Edifier is one of the largest computer speaker market in China, focusing on a ratio of 45.9%, far ahead of other brands.
• Notebook speaker brand structure: notebook speakers involve a large number of brands, and the brand is complex and low concentration of attention.
• Portable speaker brand pattern: Langqin took the lead in the portable speaker market with a ratio of 17.8%, leading the second-placed walker nearly 5%.
• Apple speaker brand pattern: The apple speaker market brand competition pattern is fierce, the attention gap between brands is not obvious, and the ranking fluctuations between brands tend to be frequent.
• Product price range: 200-500 yuan for the mainstream speaker price segment, concerned about the proportion of up to 39.5%, of which 200-299 yuan level products are most favored by the user, concerned about the proportion of 22%.
• Product feature structure: computer speakers focus on the overall market share of half of the overall market, portable speaker attention gradually increased; 2.0 and 2.1 channels for the two major speaker systems, 2.0 channel speaker product all the way to enhance the degree of attention, on the contrary, 2.1 channel product attention Gradually decline.
• Analysis of mainstream manufacturers: Advantages of Cruisers decrease, and the gap between mainstream brands narrows; Cruiser’s product line is the longest and Swansea’s is the shortest; Swans’ single product attention rate leads Cruisers and McBride.
First, the brand attention pattern
(A) The overall market of speakers
Speakers focus on low overall market concentration
In the first half of 2012, there are many brands in the Chinese speaker market. According to ZDC statistics, there are more than 100 commercial speaker brands, and the concentration of market brands is relatively low. The cumulative proportion of the top ten brands most concerned by users is only 74.8%. Concerned about the proportion of more than 10% of only two brands Edifier and Swans, which Edmonton in the speaker market leading obvious advantages, a total of 34.1% of the attention ratio, Swans 13.3%. McBride is 4.3% behind Huiwei and ranks fourth with a 9.0% focus.
The top ten brands are Sannuo, Longqin, Philips, Yalanshi, Ao Ni, Fenda and JBL, but these brands are less concerned about the proportion of attention are less than 5%.
Logitech and Shanshui exited the list on Q2
Compared with the speaker brands' attention list in the first two quarters of the first quarter, the brand structure of the speaker in the overall market is relatively stable. There is no change in the brands that are concerned about the top seven brands. The major fluctuations occurred in the last three brands. Logitech and Shanshui selected Q1 did not perform well in Q2. They all withdrew from the list, but they were nowhere to come. JBL was ranked eighth and ninth with 2.4% and 2.0% respectively. O'Neal, who was ninth in Q1, slipped to tenth place.
(B) Computer Speaker Market
Computer speakers in the field of Edifier family
Computer speakers are the most important area in the current speaker market. In the first half of 2012, Edifier was one of the largest players in the Chinese computer speaker market, focusing on a 45.9% ratio, far ahead of other brands. Huiwei, Microlab and Sannuo also maintained the same ranking in the overall market. In contrast, Microlab and San Nuo performed better in the computer speaker market than in the overall market. The ratio of concern reached 11.5% and 6.3%, respectively. The overall market is more than 2%; Swan Wiley's attention to computer speakers is lower than the overall market by 1 percentage point, but still ranks second with 12.3% of the attention ratio.
In addition to the above four brands, the attention of other brands in the computer speaker market is low, and the proportion of attention is less than 3%, and the gap between them is small.
(3) Notebook Speaker Market
A large number of notebook speakers, the gap is not
Notebook speakers are not as concerned as computer speakers, but they also belong to an important branch of the speaker market. In the first half of 2012, notebook speakers involved a large number of brands, and the brands were complex, with low concentration of attention. Edifier's advantage in the notebook speaker market is not obvious. Concerned about the proportion of 25.8%, Huiwei still maintains the second position, concerned about the proportion of 11.4%. Philips, Arrans and other brands performed better in the notebook speakers market, ranking third and fourth, while Micron received only 2.7% of the attention ratio in the eighth place.
As a whole, except for Edifier, Swans, and Philips, the brands of notebook speakers have a small gap of attention, mostly in the range of 2%-5%.
(4) Portable Speaker Market
Portable speaker market Long Qin won the first prize
In recent years, the important position of the portable speaker market has become increasingly prominent, and some brands with weak influence on traditional computer speakers have turned their attention to portable speakers and seized a certain share in the portable speaker market. In the first half of 2012, Lang Qin won the first prize in the portable speaker market with a ratio of 17.8%, which is nearly 5 percentage points ahead of the second-ranked walker. Ao Ni has also made breakthroughs in the portable speaker market, ranking third in the ratio of 11.1%. San Bao and Arranshi ranked fourth and fifth, with a focus on 8.3%. Seen from the list, the top 10 brands are also listed in the portable speaker market.
Yalan Shi, blue enchantress Q2 ranking slipped significantly
Comparing the two quarters of the first half of 2012, the top ten brands in the portable speaker market did not appear to be retired. However, the rankings of Yalanshi and BLUELOVER fell significantly. Arranshi dropped two places to sixth place. Blue Enchantress dropped three places to ninth place. Due to the declining rankings of the two companies, Shengbao, BuLiu, and Dimethoate have different degrees of improvement.
(5) Apple Speaker Market
Ramblers, JBL and DOSS top three
The hot sale of Apple products led to an upsurge of attention from Apple speakers. According to ZDC monitoring statistics, the number of brands focusing on Apple's speakers in the first half of 2012 reached 24, including the type of speakers involved in the walker, and also focused on the field of Apple speakers only. DOSS brand.
In the first half of 2012, Rambler, JBL and DOSS ranked among the top three in the brand list. Among them, Ramblers received 25.9% of the attention ratio, while JBL and DOSS were concerned about 13.9% and 12.9% respectively. In addition, Philips' attention ratio is also above 10%, which is 11.7%, ranking fourth. In addition, Yamaha, Sony, Innovation, Microlabs, Ears of God and Logitech also ranked among the top ten brands.
Second, product attention to the pattern
(I) Structure of product price segment
200-500 yuan for mainstream speaker price segment
In the first half of 2012, the mainstream price segment in the Chinese speaker market was 200-500 yuan, with a ratio of attention reaching as high as 39.5%, followed by low-end products with a price below 200 yuan, and the proportion of attention was 26.7%, 500-1000 yuan and the proportion of products with a thousand yuan or more attention. Both are less than 20%.
Among them, in the mainstream price segment, products with the level of 200-299 yuan are most favored by users, and the proportion of attention is about 22%. The price of 150-199 yuan in the price segment below 200 yuan is the most concern, and the proportion is about 13%.
Thousand yuan or more speaker product attention is rising
From January-June 2012, the product price segment concerned about the trend, 200-500 yuan product attention in April has a low tide, concerned about the ratio of less than 40%; 200 yuan following product visibility in June once a significant decline, Thousand yuan or more high-end speaker product attention is rising, until June, the proportion of attention has been nearly 20%.
Rambler's attention rate in Q2 has dropped by nearly 7%
In Q1 2012, the Edifier Apple speakers focused on nearly 30% of the speakers, but on Q2, their attention dropped noticeably to 22.8%. The JBL, DOSS, Philips and other brands in Q2 have significantly increased attention, JBL increased by more than 5 percentage points, rankings also jumped from the third in Q1 to second place; Philips increased by 4.9%, and DOSS is difficult Points up and down.
On the whole, the brand competition in the Chinese apple speaker market is fierce, and the degree of attention between brands is not obvious. The rankings between brands tend to fluctuate frequently.
Rambler Q2 concerned that the proportion fell by more than 5 percentage points
Comparing Q1 and Q2 in 2012, the percentage of wanderers' notebook speakers fell sharply, and Q2 fell 5.2% compared to Q1. Sony also fell sharply, paying close attention to the proportion of nearly 3 percentage points, ranking from the original fourth to seventh. On the contrary, Huiwei and Philips have noticeably increased their attention in Q2, and the percentage of attention has exceeded 10%. In addition, the rankings of Arranz, Logitech, and Fenda all increased by 1-2, while JBL ranked among the top ten in Q2.
(II) Product feature structure
1, speaker type
Computer speakers focus on the overall market share of half of the overall market
As an important type of traditional speaker market, computer speakers have always occupied an important position in the Chinese speaker market. In the first half of 2012, the proportion of computer speaker attention in the overall market reached 57.7%. Portable speakers have become more and more popular among users in recent years. In the first half of the year, a total of 16.8% attention was paid to the second largest class of speakers. HiFi speakers, laptop speakers and Apple speakers are less than 10%.
Portable speaker attention gradually increased
From the trend of speaker type attention in the first half of the year, the attention of computer speakers gradually declined. In January, the proportion of attention was more than 60%, and in June, the proportion of attention dropped to 56.0%. Contrary to the decreasing popularity of computer speakers, the portable speaker's attention has increased month by month. The proportion of attention at the beginning of the year was only 14.5%. By June, the proportion of attention had risen to 18.3%. HiFi speakers and Apple speakers have also increased their attention. However, compared with portable speakers, there has been less increase, and notebook speaker attention has declined slightly.
2, speaker system
2.0 and 2.1 channels are two major systems for speakers
In the first half of 2012, 2.0 and 2.1-channel speaker products gained a total attention rate of 78.8%, becoming the two main speaker systems. The attention of other vocal products is relatively low. The proportions of attention for 5.1-channel, mono, and 2.1-channel products are all around 6%. In addition, other channel products occupy only 3.2% of the attention ratio.
2.0-channel products focus on the upside, 2.1-channel products are on the contrary
In the first half of 2012, 2.0-channel speaker products increased in importance, from 40% in January to 45% in May. On the contrary, the 2.1 channel product's attention has gradually declined, dropping from about 40% in January to about 35%. In addition, it is worth noting that although mono-products have a low proportion of concern, they have been rising all the way, with the lowest percentage of attention being only 3.8% in January. By June, the mono product’s attention ratio has reached 7.9%. More than doubled.
Computer speaker market brand pattern fluctuations
In Q2 2012, the brand pattern of China's computer speaker market appeared to fluctuate significantly compared to Q1. Concerned about the top ten brands, only Rambler and Sannu maintained the same ranking. Swans, FENDA, and Hyundai performed well in Q2. Both improved. Swans rose to a second place, Fenda rose from the seventh to fifth, and Hyundai moved from seventh to seventh. There are three brands that have fallen in rankings, which are Microlab, Philips and Shanshui. The top two rankings are down by one point from Q1 respectively, and the decline in landscapes is larger, from the former sixth to the ninth. In addition, JBL and Kim Hee-tae were nominated for the Q2 brand list of computer speakers, and Q1 was ranked eighth and ninth in terms of colorfulness and Logitech's failure to qualify in Q2.
Third, the analysis of mainstream manufacturers
(I) Comparison of brand structure
Rambler advantage reduced, narrowing the gap between mainstream brands
As the mainstream brand in China's speaker market, the degree of attention of Edifier, Swans and Maibo varies. Edifier's attentional advantage was gradually weakened during the first half of the year, and Huiwei’s attention ratio increased month by month, while Maibo’s was relatively stable.
In the first half of 2012, the proportion of economists continued to decline, from 37.3% at the beginning of the year to 31.9% in the middle of the year, while Huiwei’s concern was just opposite to that of Edifier. Since March, the ratio has increased significantly, and the ratio of attention in the middle of the year has risen from the beginning of the year. 4.1 At a percentage point, the disparity between the pacemaker and Hivi has also been reduced from the original 27% to 17%.
(II) Comparison of Product Structure
Rambler product line is the longest, Huiwei is the shortest
In the first half of 2012, Edifier sold more than 100 commercially available speaker products to 104 models, while Maibo took the lead with 67 models of speaker products. With the shortest product line of Huiwei, there are only 32 products, compared to Edmont and Microlab. There is a big gap between mainstream brands' product lines.
Edifier, Microlab product line layout more than Huiwei Guang
From the layout of the product line, computer speakers are the main product types of the three major manufacturers, more than 76.9% of the products of the walker are computer speakers, the ratio of Maibo is 74.9%, and the proportion of hivi computer speakers also exceeds 60%. 62.5%.
In addition, Edifier, Microlabs in the computer speakers, laptop speakers, portable speakers and Apple speakers have a product layout, and Swans does not involve portable speakers and Apple speakers.
(III) Contrast of single item attention rate
Huiwei Single Product Concern Leading Cruiser and Maibo
In the first half of 2012, comparing the single product attention rate of the three major mainstream manufacturers, Huiwei obtained a relatively high single product attention rate due to a relatively small number of products, leading Edifier and Microlab. The walker, despite having more than one hundred products, still received a 0.33% single product attention rate, which can reflect the higher market competitiveness of the walker products. In contrast, Microlab's single product attention rate is slightly lower, at 0.13%.
(Note: The single product attention rate refers to the average proportion of attention obtained for each product under a certain brand. This value can reflect the degree of concern and competitiveness of a single product.)
Report points:
• Overall brand structure: The overall focus of the speaker market is low, and the proportion of the walkers is more than 1/3 of the brands.
• Computer speaker brand pattern: Edifier is one of the largest computer speaker market in China, focusing on a ratio of 45.9%, far ahead of other brands.
• Notebook speaker brand structure: notebook speakers involve a large number of brands, and the brand is complex and low concentration of attention.
• Portable speaker brand pattern: Langqin took the lead in the portable speaker market with a ratio of 17.8%, leading the second-placed walker nearly 5%.
• Apple speaker brand pattern: The apple speaker market brand competition pattern is fierce, the attention gap between brands is not obvious, and the ranking fluctuations between brands tend to be frequent.
• Product price range: 200-500 yuan for the mainstream speaker price segment, concerned about the proportion of up to 39.5%, of which 200-299 yuan level products are most favored by the user, concerned about the proportion of 22%.
• Product feature structure: computer speakers focus on the overall market share of half of the overall market, portable speaker attention gradually increased; 2.0 and 2.1 channels for the two major speaker systems, 2.0 channel speaker product all the way to enhance the degree of attention, on the contrary, 2.1 channel product attention Gradually decline.
• Analysis of mainstream manufacturers: Advantages of Cruisers decrease, and the gap between mainstream brands narrows; Cruiser’s product line is the longest and Swansea’s is the shortest; Swans’ single product attention rate leads Cruisers and McBride.
First, the brand attention pattern
(A) The overall market of speakers
Speakers focus on low overall market concentration
In the first half of 2012, there are many brands in the Chinese speaker market. According to ZDC statistics, there are more than 100 commercial speaker brands, and the concentration of market brands is relatively low. The cumulative proportion of the top ten brands most concerned by users is only 74.8%. Concerned about the proportion of more than 10% of only two brands Edifier and Swans, which Edmonton in the speaker market leading obvious advantages, a total of 34.1% of the attention ratio, Swans 13.3%. McBride is 4.3% behind Huiwei and ranks fourth with a 9.0% focus.
The top ten brands are Sannuo, Longqin, Philips, Yalanshi, Ao Ni, Fenda and JBL, but these brands are less concerned about the proportion of attention are less than 5%.
Logitech and Shanshui exited the list on Q2
Compared with the speaker brands' attention list in the first two quarters of the first quarter, the brand structure of the speaker in the overall market is relatively stable. There is no change in the brands that are concerned about the top seven brands. The major fluctuations occurred in the last three brands. Logitech and Shanshui selected Q1 did not perform well in Q2. They all withdrew from the list, but they were nowhere to come. JBL was ranked eighth and ninth with 2.4% and 2.0% respectively. O'Neal, who was ninth in Q1, slipped to tenth place.
(B) Computer Speaker Market
Computer speakers in the field of Edifier family
Computer speakers are the most important area in the current speaker market. In the first half of 2012, Edifier was one of the largest players in the Chinese computer speaker market, focusing on a 45.9% ratio, far ahead of other brands. Huiwei, Microlab and Sannuo also maintained the same ranking in the overall market. In contrast, Microlab and San Nuo performed better in the computer speaker market than in the overall market. The ratio of concern reached 11.5% and 6.3%, respectively. The overall market is more than 2%; Swan Wiley's attention to computer speakers is lower than the overall market by 1 percentage point, but still ranks second with 12.3% of the attention ratio.
In addition to the above four brands, the attention of other brands in the computer speaker market is low, and the proportion of attention is less than 3%, and the gap between them is small.
(3) Notebook Speaker Market
A large number of notebook speakers, the gap is not
Notebook speakers are not as concerned as computer speakers, but they also belong to an important branch of the speaker market. In the first half of 2012, notebook speakers involved a large number of brands, and the brands were complex, with low concentration of attention. Edifier's advantage in the notebook speaker market is not obvious. Concerned about the proportion of 25.8%, Huiwei still maintains the second position, concerned about the proportion of 11.4%. Philips, Arrans and other brands performed better in the notebook speakers market, ranking third and fourth, while Micron received only 2.7% of the attention ratio in the eighth place.
As a whole, except for Edifier, Swans, and Philips, the brands of notebook speakers have a small gap of attention, mostly in the range of 2%-5%.
(4) Portable Speaker Market
Portable speaker market Long Qin won the first prize
In recent years, the important position of the portable speaker market has become increasingly prominent, and some brands with weak influence on traditional computer speakers have turned their attention to portable speakers and seized a certain share in the portable speaker market. In the first half of 2012, Lang Qin won the first prize in the portable speaker market with a ratio of 17.8%, which is nearly 5 percentage points ahead of the second-ranked walker. Ao Ni has also made breakthroughs in the portable speaker market, ranking third in the ratio of 11.1%. San Bao and Arranshi ranked fourth and fifth, with a focus on 8.3%. Seen from the list, the top 10 brands are also listed in the portable speaker market.
Yalan Shi, blue enchantress Q2 ranking slipped significantly
Comparing the two quarters of the first half of 2012, the top ten brands in the portable speaker market did not appear to be retired. However, the rankings of Yalanshi and BLUELOVER fell significantly. Arranshi dropped two places to sixth place. Blue Enchantress dropped three places to ninth place. Due to the declining rankings of the two companies, Shengbao, BuLiu, and Dimethoate have different degrees of improvement.
(5) Apple Speaker Market
Ramblers, JBL and DOSS top three
The hot sale of Apple products led to an upsurge of attention from Apple speakers. According to ZDC monitoring statistics, the number of brands focusing on Apple's speakers in the first half of 2012 reached 24, including the type of speakers involved in the walker, and also focused on the field of Apple speakers only. DOSS brand.
In the first half of 2012, Rambler, JBL and DOSS ranked among the top three in the brand list. Among them, Ramblers received 25.9% of the attention ratio, while JBL and DOSS were concerned about 13.9% and 12.9% respectively. In addition, Philips' attention ratio is also above 10%, which is 11.7%, ranking fourth. In addition, Yamaha, Sony, Innovation, Microlabs, Ears of God and Logitech also ranked among the top ten brands.
Second, product attention to the pattern
(I) Structure of product price segment
200-500 yuan for mainstream speaker price segment
In the first half of 2012, the mainstream price segment in the Chinese speaker market was 200-500 yuan, with a ratio of attention reaching as high as 39.5%, followed by low-end products with a price below 200 yuan, and the proportion of attention was 26.7%, 500-1000 yuan and the proportion of products with a thousand yuan or more attention. Both are less than 20%.
Among them, in the mainstream price segment, products with the level of 200-299 yuan are most favored by users, and the proportion of attention is about 22%. The price of 150-199 yuan in the price segment below 200 yuan is the most concern, and the proportion is about 13%.
Thousand yuan or more speaker product attention is rising
From January-June 2012, the product price segment concerned about the trend, 200-500 yuan product attention in April has a low tide, concerned about the ratio of less than 40%; 200 yuan following product visibility in June once a significant decline, Thousand yuan or more high-end speaker product attention is rising, until June, the proportion of attention has been nearly 20%.
Rambler's attention rate in Q2 has dropped by nearly 7%
In Q1 2012, the Edifier Apple speakers focused on nearly 30% of the speakers, but on Q2, their attention dropped noticeably to 22.8%. The JBL, DOSS, Philips and other brands in Q2 have significantly increased attention, JBL increased by more than 5 percentage points, rankings also jumped from the third in Q1 to second place; Philips increased by 4.9%, and DOSS is difficult Points up and down.
On the whole, the brand competition in the Chinese apple speaker market is fierce, and the degree of attention between brands is not obvious. The rankings between brands tend to fluctuate frequently.
Rambler Q2 concerned that the proportion fell by more than 5 percentage points
Comparing Q1 and Q2 in 2012, the percentage of wanderers' notebook speakers fell sharply, and Q2 fell 5.2% compared to Q1. Sony also fell sharply, paying close attention to the proportion of nearly 3 percentage points, ranking from the original fourth to seventh. On the contrary, Huiwei and Philips have noticeably increased their attention in Q2, and the percentage of attention has exceeded 10%. In addition, the rankings of Arranz, Logitech, and Fenda all increased by 1-2, while JBL ranked among the top ten in Q2.
(II) Product feature structure
1, speaker type
Computer speakers focus on the overall market share of half of the overall market
As an important type of traditional speaker market, computer speakers have always occupied an important position in the Chinese speaker market. In the first half of 2012, the proportion of computer speaker attention in the overall market reached 57.7%. Portable speakers have become more and more popular among users in recent years. In the first half of the year, a total of 16.8% attention was paid to the second largest class of speakers. HiFi speakers, laptop speakers and Apple speakers are less than 10%.
Portable speaker attention gradually increased
From the trend of speaker type attention in the first half of the year, the attention of computer speakers gradually declined. In January, the proportion of attention was more than 60%, and in June, the proportion of attention dropped to 56.0%. Contrary to the decreasing popularity of computer speakers, the portable speaker's attention has increased month by month. The proportion of attention at the beginning of the year was only 14.5%. By June, the proportion of attention had risen to 18.3%. HiFi speakers and Apple speakers have also increased their attention. However, compared with portable speakers, there has been less increase, and notebook speaker attention has declined slightly.
2, speaker system
2.0 and 2.1 channels are two major systems for speakers
In the first half of 2012, 2.0 and 2.1-channel speaker products gained a total attention rate of 78.8%, becoming the two main speaker systems. The attention of other vocal products is relatively low. The proportions of attention for 5.1-channel, mono, and 2.1-channel products are all around 6%. In addition, other channel products occupy only 3.2% of the attention ratio.
2.0-channel products focus on the upside, 2.1-channel products are on the contrary
In the first half of 2012, 2.0-channel speaker products increased in importance, from 40% in January to 45% in May. On the contrary, the 2.1 channel product's attention has gradually declined, dropping from about 40% in January to about 35%. In addition, it is worth noting that although mono-products have a low proportion of concern, they have been rising all the way, with the lowest percentage of attention being only 3.8% in January. By June, the mono product’s attention ratio has reached 7.9%. More than doubled.
Computer speaker market brand pattern fluctuations
In Q2 2012, the brand pattern of China's computer speaker market appeared to fluctuate significantly compared to Q1. Concerned about the top ten brands, only Rambler and Sannu maintained the same ranking. Swans, FENDA, and Hyundai performed well in Q2. Both improved. Swans rose to a second place, Fenda rose from the seventh to fifth, and Hyundai moved from seventh to seventh. There are three brands that have fallen in rankings, which are Microlab, Philips and Shanshui. The top two rankings are down by one point from Q1 respectively, and the decline in landscapes is larger, from the former sixth to the ninth. In addition, JBL and Kim Hee-tae were nominated for the Q2 brand list of computer speakers, and Q1 was ranked eighth and ninth in terms of colorfulness and Logitech's failure to qualify in Q2.
Third, the analysis of mainstream manufacturers
(I) Comparison of brand structure
Rambler advantage reduced, narrowing the gap between mainstream brands
As the mainstream brand in China's speaker market, the degree of attention of Edifier, Swans and Maibo varies. Edifier's attentional advantage was gradually weakened during the first half of the year, and Huiwei’s attention ratio increased month by month, while Maibo’s was relatively stable.
In the first half of 2012, the proportion of economists continued to decline, from 37.3% at the beginning of the year to 31.9% in the middle of the year, while Huiwei’s concern was just opposite to that of Edifier. Since March, the ratio has increased significantly, and the ratio of attention in the middle of the year has risen from the beginning of the year. 4.1 At a percentage point, the disparity between the pacemaker and Hivi has also been reduced from the original 27% to 17%.
(II) Comparison of Product Structure
Rambler product line is the longest, Huiwei is the shortest
In the first half of 2012, Edifier sold more than 100 commercially available speaker products to 104 models, while Maibo took the lead with 67 models of speaker products. With the shortest product line of Huiwei, there are only 32 products, compared to Edmont and Microlab. There is a big gap between mainstream brands' product lines.
Edifier, Microlab product line layout more than Huiwei Guang
From the layout of the product line, computer speakers are the main product types of the three major manufacturers, more than 76.9% of the products of the walker are computer speakers, the ratio of Maibo is 74.9%, and the proportion of hivi computer speakers also exceeds 60%. 62.5%.
In addition, Edifier, Microlabs in the computer speakers, laptop speakers, portable speakers and Apple speakers have a product layout, and Swans does not involve portable speakers and Apple speakers.
(III) Contrast of single item attention rate
Huiwei Single Product Concern Leading Cruiser and Maibo
In the first half of 2012, comparing the single product attention rate of the three major mainstream manufacturers, Huiwei obtained a relatively high single product attention rate due to a relatively small number of products, leading Edifier and Microlab. The walker, despite having more than one hundred products, still received a 0.33% single product attention rate, which can reflect the higher market competitiveness of the walker products. In contrast, Microlab's single product attention rate is slightly lower, at 0.13%.
(Note: The single product attention rate refers to the average proportion of attention obtained for each product under a certain brand. This value can reflect the degree of concern and competitiveness of a single product.)
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