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President and CEO of OSRAM Optical Semiconductors Asia Ltd.: Alfred Felder
Five thousand years of Chinese civilization slowly flowed on the huge scrolls, and the crystal-clear five-ring shape slowly rose to the opening ceremony of the Beijing Olympic Games on August 8, 2008. The use of a large number of LEDs created a magnificent and beautiful visual feast. The audience was amazed. But the charm of LED is far more than the high-intensity headlights that the world's top cars are eagerly awaiting, the energy-saving lighting that flies into the homes of ordinary people, and the mobile phone that incorporates miniature LED projection equipment. Alfred Felder, President and CEO of OSRAMOpto Asia Ltd. Recently, I received an exclusive interview with this magazine to make a wonderful evaluation on the application hotspots and future trends of the LED industry.
According to our survey, the annual global lampholder shipments are about 50 billion, and there are 1 billion mobile phones, 100 million flat-panel TVs, and 100 million laptops, all of which are potential markets for LEDs, Felder said. The Asian region that I am responsible for has an annual demand of about 4 billion euros, and the growth momentum is very fast. Among them, the consumer electronics market with mobile phone keypad backlight and display backlight has the largest market share.
OSRAM Optical Semiconductor is one of the world's three largest lighting giants. Osram's subsidiary is engaged in semiconductor lighting. Headquartered in Regensburg, Germany, its main business includes lighting, backlights and sensors. The product line covers a wide range of signal display types. Power LED to lighting high power LED. In 2007, OSRAM's global sales were approximately 5 billion Euros, and its optical semiconductor sales were 700 million Euros, accounting for 14% of total sales.
The world's top cars favor LED headlights
According to market research firm IMSResearch, OSRAM Optical Semiconductor is the world's largest supplier of automotive LEDs. In 2007, it accounted for 23% of the light automotive LED market, followed by Lumileds and Nichia, with a share of around 16%. .
Felder pointed out that the annual sales of LEDs for in-vehicle applications worldwide are about 500 million to 600 million euros. In cars, such as car dashboards, in-car radios, and switches, 100% of LEDs are used, and this trend is taking place from inside the car. The application accelerates penetration into the exterior of the vehicle. LEDs are rapidly consuming the market share of conventional lighting in the automotive taillights and even the headlamp market, such as daytime driving lighting (DRL), which has become popular in Europe.
At present, xenon lamps are still widely used in car headlights, but they consume a lot of power and take up a lot of space, so some top car manufacturers are turning to LEDs such as Toyota, Audi and GM in their parts. OSRAM's LED headlight modules are used in high-end cars, and Toyota has made it clear that it will eliminate incandescent bulbs in 2015.
Lumileds and Nichia are undoubtedly the biggest competitors of OSRAM Optical Semiconductor. For example, Audi also uses Lumileds products. At the same time, due to the low profit of the consumer electronics market, the automotive electronics market is growing very stable. Many Taiwan LED suppliers such as billions Optoelectronics and so on have also begun to enter the city and often face competition. Felder seems confident: we are not worried about the existence of competitors, because the car market is huge, not a supplier can swallow the whole, for example, Audi uses Lumileds products. And we also infiltrated into the Cadillac site that Lumileds has dominated. And Osram's product line is wider than others, we have always maintained a leading position in technology, and therefore have always been in a favorable competitive position.
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