Hot cable brand staged a battle for market

Both domestic heating cable brands and foreign brands have launched a fierce PK battle for market share. On this battleground without smoke, domestic heat-generating cable brands and foreign brands will plan their own strategic measures to obtain consumers' Recognize and gain greater market share.

The domestic market for heating cables is excavated from a number of imported products, so in the market, foreign brands have occupied a leading position for a long time. However, with the continuous development of the market, the fierce competition between the two groups will be foreseeable.

Low-cost competitive strategy

The first round of domestic heating cable attack: low-cost competition strategy. Domestic heat cables rely on their strong price advantage to compete with imported cables. The author believes that it is not advisable to use low-cost as the main competitive means, and to take advantage of the vicious competition with peer companies. Although products with low prices may not necessarily be of poor quality, it can be seen from the lessons learned from other industries that the long-term past price war will only fall to their own level. Eventually it will be a competition to set fire to self-immolation. And only with high-quality products in the market can withstand the trial and error of users.

High quality competitive strategy

The first round of foreign heat cable brand strike back adopts the correct combat strategy: high-quality competitive strategy. The concept of imported products produced by users for decades due to the infringement of domestic fake and shoddy products. Foreign brands seize this concept by focusing on product quality. The advantage of high-quality product competition is obvious. It is the premise and basis of all competition methods, and it also establishes a good corporate image for enterprises. The same domestic brands have something to say about the quality of the product!

Domestic heat-generating cable brands have left a very bad impression in the hearts of users in the past few years because of the high failure rate. However, with the continuous updating of technology, the temperature and anti-aging problems of the hot and cold wire joints and sheaths that were frequently used before have been solved. Has been resolved. Some domestic heating cables are even better than some foreign brands. Domestic brand reflection and exploration, under the pressure of bearing fault accidents, re-focusing on research and development of new technologies, successful beyond the foreign brands in order to get the user's recognition and affirmation again. This will increase the company’s market share, increase corporate earnings, and maintain the company’s own growth and dominance.

Filling the market competition strategy

According to relevant person in charge of the heating cable industry, domestic cable products currently have considerable competitiveness in the northern market, but the market share in the south is relatively small. Facing this situation, heating cable companies need to be good at finding and occupying their own deficiencies as soon as possible, and continue to expand and protect their own replenishment markets. For heating cable companies that started relatively late, if they can serve some market segments in the overall market meticulously and avoid competition with dominant enterprises, the search for survival and development space will be large through the development of unique professional management methods. Something.