Apple Considers Introducing 14-inch MacBook Air in Asian Market

With Apple's official confirmation of the iPad 3 conference news, all sorts of rumors about the device are coming to an end. Who's next? According to Taiwan media Digitimes, Apple is considering launching a 14-inch MacBook Air laptop for the Asian market. Digitimes believes that the 14-inch models are more popular in the Asian market than in the rest of the world, but they are not very high in terms of the truth of Apple's rumors.

Currently, 14-inch panels are the mainstream specification in the Asian notebook computer market, while consumers in Western countries prefer 15-inch models. In the global market, 14-inch models have a 20-25% market share, while in Asia this number can reach 35-40%; therefore, sources indicate that Asian consumers prefer 14-inch models.

Although U.S. media believe that the 14-inch MacBook Air rumors may sound silly, considering that Apple used the 11-inch MacBook Air to surprise fruit fans a few years ago, that is all possible. But does Apple really need to create a model between 13 inches and 15 inches in order to occupy a larger share of the Asian market? What are the factors such as price and manufacturing process? Debatable.