Skyworth Leads OLED Industry Alliance to Promote TV Display Technology Reform

Skyworth serves as the chairman unit of the Alliance to lead the development of the OLED display industry in China


Apart from the Skyworth Group, the OLED Alliance also includes Konka, Changhong, Haier, and LG. The panel and upstream manufacturers mainly include LGD, BOE, China Star Optronics, and Chinese Panda. Skyworth is the first brand in China to take the lead in mass production of 4K OLEDs. It has been actively engaged in the mass production and marketing of OLED TVs, and has been recognized by the Alliance as the chairman unit of the Alliance. Insiders pointed out that Skyworth is the first company in the world to mass produce 4-color 4KOLED organic TVs. As the chairman unit, Skyworth will certainly be able to lead the Chinese OLED display industry to a new stage in the future. Skyworth's industrial exploration and product leadership in OLED organic TV The advantages will also be gradually enlarged. The traditional LCD TV camp led by Samsung will constitute a greater market squeeze, prompting more TV manufacturers to embark on the right path of color TV display technology replacement and create a better display for consumers. Technical products.

According to research data released by DisplaySearch, the world’s authoritative panel market research organization, in the first quarter of this year, TV manufacturers participating in the China OLED Display Alliance accounted for 50% of the market share and more than half of China’s TV market share. In addition, Suning and Gome, two circulation companies in China's major home appliances stores, also helped OLED TV stations and operated more than 3,000 stores, which has a huge influence in the industry. As a result, the OLED camp has achieved strategic expansion and gained full support from the market's mainstream forces. DisplaySearch predicts that by 2018, the domestic OLED TV market will grow at a rate of about 80% per year. Another market forecast is that the global market penetration of OLED TVs will reach 15%-20% in 2020.

The OLED industry alliance was born to break the bottleneck of OLED technology

It is understood that as early as a few years ago, OLED was listed on the global market, but due to low yield, it is difficult to produce. According to the information from the summit, the technical obstacles that have circumvented the adoption of OLEDs have been eliminated, paving the way for the universal adoption of future display technologies. At present, OLED has achieved a major breakthrough in production. Taking the 55-inch FHD Full HD panel as a benchmark, it took 10 years before and after the production rate of LCD liquid crystals reached 80%, while OLEDs took only 1 year and 6 months to reach. LGDisplay said that they will increase investment to further improve the production yield, and through the saving of material costs, improve the core market competitiveness of OLED robustly and rapidly.


LG DisplayOLED Division Minister Lu Xiangde said that currently has invested E3, E4 two production lines specializing in the production of large-size OLED panels (ie, OLED organic TV), with the E4 production line capacity increases, LGDisplay will formally cooperate with customers in the second half of this year Expand the OLED market. In terms of small size (ie, flexible OLEDs), in addition to the existing E24.5 generation production line, LG Display recently invested in the E5 production line, and plans to start mass production in 2017, with a production capacity of 21,500 tablets/month, and according to Market response and customer demand continued to expand the scale of production, indicating that volume production is no longer a problem.

It is reported that, OLED and other technologies than there is no size limit, in the quality of performance through research and development to overcome a variety of display difficulties, and now there is no short board. From the perspective of television viewing, OLED has a superior sense of experience that is unmatched by other display technologies. Professor Deng Qingyun, known as the "father of OLED," pointed out at the meeting that because of the self-luminous characteristics, OLEDs can eliminate accessories such as backlights compared to LCD liquid crystals, and are therefore more competitive in manufacturing. At the same time, starting from the excellence of foldable, wearable and transparent, OLED is a new generation of display technology.

The founding of the OLED Alliance, Peking University, South China University of Technology, University of Electronic Science and Technology, China Electronic Technology Standards Institute and other well-known universities and research institutes also participated in the formation of an integrated production, business, learning, research and development The union body. Industry insiders said that the birth of such a powerful industry alliance will surely guide OLED in China's fast track of popularization and development.

OLED Organic TV New Products Accelerate Industrial Market Development

It is understood that currently well-known TV manufacturers such as Skyworth have successively launched the latest generation of OLED organic TVs, not only accelerating the development of industrial markets, but also providing consumers with more choices. Liu Weizhi, the president of Skyworth's color TV division, said in an interview that “OLED represents the development direction of the color TV industry, and the future of color TV will fully enter the OLED era.” Skyworth plans to sell 30,000 OLED TVs by the end of this year. Locked in 50,000 units.



Yang Dongwen said that OLED can be made from a small size to a large size, from the mobile phone screen to more than 100 inches of television screens, coupled with high contrast, fast response, wide range of applications, can roll songs and other features, so there is a market.

Although OLED TVs will not replace LCD TVs in the short term, this time TV manufacturers are still full of confidence in the future of OLED TVs, positioning them in high-end products, and believe that in the future, as more efforts are made to promote and price gaps will shrink, they will be further popularized. . Liu Yuzhi once said that at present Skyworth owns TVs of the same size and size, OLED is only less than 50% more expensive than LED. This year, National Day Skyworth will invest 40 million resources to promote OLED products, and it is expected that the price difference will be reduced to 1st in the next year. Within 30%.

President Lu Xiangde even emphasized: "OLED is a new driving force for future display development, with the potential to change the display industry. With the right to speak in large-scale high-end TV market, small and medium size markets will focus on the development of plastic OLED to consolidate the wearable display market. In a position to lead the automotive display market, LG Display stated that it will do its utmost to cooperate with customer manufacturers, channel distributors, industry associations, and authoritative experts to achieve the market and customer expectations and ensure the success of OLED organic TV in the Chinese market."

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