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The communications industry has been undergoing restructuring and transformation for more than a decade. The most influential ones were twice. In 2002, China Telecom was split into North Telecom and North Netcom in the north and south. The other was in 2008, China Unicom was The spin-off, CDMA part and telecom merger, the GSM part and China Netcom are still called China Unicom. From these two industry restructurings, it can be seen that the most influential is the original Netcom and the original China Unicom, followed by China Telecom, and has remained intact and is not involved in China Mobile.
As an old communicator with more than ten years of grassroots work experience, I deeply feel the huge impact of industry restructuring. On the surface, it is the reshuffle of the organizational structure and personnel of various operators. In fact, it is a kind of The torture of the company's injuries has also led to the current imbalance in the development of the communications industry. However, the pain in communication people, happy people, is because of such changes, the original monopoly communication market has been broken up, forming a pattern of competition, tariffs, services, this is the real The result is also the performance of the industry.
God is always fair. In the 3G era, the worst TDSCDMA network was built for the mobile phone that has been stable for many years, and the better WCDMA and CDMA2000 were given to Unicom and Telecom. The opportunity was rare. The two were not working hard and were completely weak in the market. In the case of relying on the realization of the counterattack, accumulated some family. Therefore, in the communication market, in fact, the three operators are half-pounded, the level of personnel is similar, no one is absolutely strong, but the foundation of the enterprise itself is different, and the network capabilities are different, which leads to the difference in operation, just like the 2G era, mobile relies on The signal is good and completely crushed. Unicom is the same as 3G. Unicom can ride on the moving neck and laugh at the mobile 3G. The paragraph was not very popular. "Today's big silly, holding a Mac, inserting a mobile 2G card."
In order to stimulate the development of the national economy, 4G came so fast that the two brothers of Telecom and China Unicom struggled for 3G for many years. Before they had a good day, they won a fierce counterattack from the mobile. After all, the mobile has been It was broken, and when I got the 4G license, I immediately shot it, and I was very unprepared by telecom and China Unicom, so that more than 70% of the 4G users in China were mobile.
According to the operating data released by the three operators in December 2015, China Mobile users increased by 1.053 million in the month, totaling 826 million, and the number of 3G users was 169 million, which decreased for 10 consecutive months, while the 4G users increased by 2495.9. 10,000, the total number reached 312 million, the net increase of China Mobile users increased by 19.67 million in the year; 4G users increased by 222 million; China Telecom's mobile users increased by 1.33 million, reaching 197.9 million, of which 3G/4G increased by 2.1 million. It reached 1.4313 billion households, with a cumulative net increase of 12.28 million mobile users, including a net increase of 24.5 million 3G/4G users and a total of 48.46 million 4G terminal users. The net increase was 51.38 million in the whole year. China Unicom reduced mobile users by 262,000 in the month. The total number of users is 287 million, with a net increase of 3G/4G users of 3.612 million, a total of 184 million, and a net decrease of 124.41 million mobile users for the whole year, totaling 287 million, including a net increase of 34.45 million for 3G and 4G users. The number of households reached 184 million, and the net loss of GSM users was 47.186 million to 103 million.
From the above data, it can be seen that with 4G, China Mobile has reversed the situation of continuous loss of users, and began to grow positively, occupying the vast majority of the entire new market. China Telecom is still better, after 2014. After the continuous loss of users, it achieved growth in 2015, and China Unicom is not optimistic. It has maintained a state of user loss throughout the year, and a considerable part of this lost user has invested in mobile, and the other part is some of the channels. Moisture."
From the perspective of a grassroots communicator, I feel that the cooperation between Telecom and China Unicom has indeed avoided an industry disaster.
As the saying goes, "Blessed are the same, but there are difficulties." The telecom and China Unicom are facing the situation in the 4G era, so that the two must hold a group to warm, and the purpose of the group is not to move PK with the big brother. Instead, reduce "internal consumption." Operators are listed companies. The operating results determine the future of the leadership. The hard indicators of revenue and profit are all needed for real money. But today, when the market is saturated, how easy is it? It is difficult to develop new users, and the cost is high; the old users need to spend money to maintain; the customer service level must also continue to increase investment; and the more important 4G network construction and fiber optic transformation investment will be converted into depreciation and amortization cost. Significantly reduce profits. The smartest way to do this now is to use cost reduction to improve efficiency! Therefore, Telecom and China Unicom's cooperation in network construction and service sharing avoids duplication of investment and vicious competition between the two, and can bring immediate results. Why not? If you don't cooperate, continue to fight. In addition to investment, the two will be squeezed. The serious shortage of market input will lead users to ruthlessly abandon them. Eventually, they will go to the quagmire of losses. The treatment of employees will continue to decline, further suppressing morale. This is the central enterprise. What the competent authorities cannot tolerate.
To be honest, the communications industry has been tossing for more than a decade, and various models have been tried. Finally, it has become a difficult way for the three operators to compete with each other. For a company, splitting is easy because more departments and positions can be removed. Leaders and employees have more choices, but the merger is difficult. The organization is combined into one. Reducing and using no one is a headache. It also faces confrontation and even confrontation between different groups and different cultures. If it is not done, it will become a stumbling block to the development of the company. I believe it has experienced more than ten. The reform of the year, from telecommunications, changed its name to communication, and then changed its name to Netcom, and then renamed the old telecom people in the north of China Unicom should have the most experience? Today's China Unicom has experienced so many toss, and telecommunications is not easy to stabilize for two years. If another round of business mergers leads to unsatisfactory people and even people's hearts and resources, it will be a disaster, five years. It is also difficult to slow down, not good for employees, unfavorable to the development of the company, and even more irresponsible to users. Therefore, in the unfavorable market situation, stability is overwhelming, which is too important for the long-term development of telecommunications and China Unicom.
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