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The year 2015 is nearing completion. The data shows that the scale of the TV industry has been declining. However, this year, a large number of Internet companies have entered the smart TV industry across borders. This shows that the market competition is fierce. After deciphering the companies that entered the company in 2015, brands such as Barley Technology, Youku, PPTV, Little Whale Technology, and Storm were all involved. As everyone thought that the pattern of OTT in 2015 had already been settled, there was no protection. The popularity of ultra-dimensional TV will be on the line, then the "first test edge" of the ultra-dimensional ecology can be successful "Fengman Yao world"? How popular and how to stir this two-day ice and television?
He came, please close your eyes
After experiencing the New Year's shopping raids, 618 industry promotion, music as the black 919, double 11 carnival, round after round of low prices to challenge the consumer's psychological bottom line, in the collective carnival, has been exposed to the popularity of the incoming will be rare Exposure until September when the popular Internet TV strategy conference was held, let us be more determined, and the popularity has really come.
As early as September 23, Mega, Popular, Haier, Oriental Pearl, and Gome announced that five companies will use deeper cooperation in the form of capital in order to build a “super-dimensional ecology†of Internet TV and build a new network. A new era of television internet. At the same time, the strategic goal of selling 12 million units over the past three years is also hotly debated, and people are increasingly wondering where the ubiquitous popular TV is. The press conference to be held in December is about to unravel the mystery.
Half seawater half flame
Ove Cloud Network data shows that in the next two to three years, the capacity of the Chinese TV market will basically remain at about 45 million units. But this piece of cake no longer "bigger" has attracted millet, LeTV and other Internet TV companies to compete. The double eleven Internet TV brands have reported a series of high-flying speeds and a carnival trend. However, Ovid data shows that in 2014, China's color TV retail volume was 44.61 million units, a year-on-year decrease of 6.6%, and the year-on-year decline in September was a year-on-year decline. 146.2 billion yuan, a year-on-year decrease of 14.5%. The fierce competition between Internet TVs and traditional TV brands, which are good at marketing and price warfare, has become increasingly severe, presenting half of the sea's flames. Can the latest influxes be successful?
Unlike the products that were leaked in advance by our friends, the specific details about the ultra-dimensional TV are not yet known. However, according to the invitation letter, it is expected that the entire line of products will use 4K screens, pursuing the ultimate in product, experience and marketing. , And from the current analysis, the popularization has innate advantages at all levels.
In terms of the audience, Chaowei Eco will support a series of Internet video industry, relying on wind behavior. Currently, it covers 200 million users every month, and it is still growing rapidly. The mobile terminal PAD and PC have a large number of users. The operating capability of Internet video is indispensable to the entire Internet TV. From the perspective of the Internet TV industry chain, the trend is to be used as the main body of operations to open up all aspects of the ultra-dimensional ecology.
In terms of product hardware, as a company with many core technologies, Siu Chi has a number of patented technologies in the production, design, process, entire manufacturing, assembly line, and hardware circuit boards of the entire television set. According to statistics, in 2014, the shipment of TV-only TV sets was close to 5 million units, which is equivalent to the scale of the top six domestic major home appliances brands.
And this is also the biggest difference between popular and internet brands such as Xiaomi and LeTV. It does not have its own factory and it is based on OEM. This will cause the brand to have defects in its innate aspects, and the product quality and after-sales protection cannot be guaranteed. The industry chain, while Zhao Chi as a domestic leader in the design of the process is very prominent, will be a strong part of the popular ultra-dimensional ecological.
In terms of license plate content, this is a serious injury to many Internet TV brands. TV is popularly known as the "Oriental Pearl," the largest of the seven licenses. Its operating experience in IPTV is abundant, and more than 20 million IPTV users have certain operational capabilities. And experience.
At the same time, Oriental Pearl owns China's largest, most complete, and most recent copyright library for content resources that are of interest to many users. The Oriental Pearl has always paid attention to the development of B2B. Currently, it has the rights of the English Premier League and has cooperated with Hollywood's six major movie companies to possess numerous film copyrights. Cooperate with TVB, domestic movies, film and television dramas, hits, movies and televisions, variety shows, animations, animations, and so on.
The Oriental Pearl is backed by SMG. As a domestic media media group, SMG has an advantage in the content itself. The "Dream of Dreams", "Daren Show", "Extreme Challenge", "Swordsman" and other popular programs all belong to the group. SMG homemade content. With the increasingly fierce competition in the upper reaches of the program, there is an advantage in both content aggregation and content self-control. This has become the best entrance for popular television.
In terms of the most provocative prices, the popularity of ultra-dimensional television claims that it can "break down the price of friendly traders." Internet TV is best at playing price wars. The real killer of LeTV is exactly the hardware price of the product. As a popular shareholder and a partner of popular television, Zhao Chi can use its own advantages in hardware production to minimize production costs, which is an inherent advantage that other brands do not have.
In terms of sales channels, with strong support from Haier and Gome, its offline sales capabilities are beyond the reach of friends such as LeTV and Xiaomi. At the same time, Fengxing TV is also actively building online sales channels. . This way to make up for the drawbacks of LeTV CP2C model, that is, user needs and pay first, production and delivery in the future, consumers can not go to the physical store to experience the quality and effectiveness of the real machine, which can explain why every big promotion After that, there will be a large number of unsubscriptions. At the same time, the joining of Gome and Haier also eliminates the phenomenon of customer service, after-sales, and logistics outsourcing. After-sales service is the most direct link between companies and consumers. Outsourcing will greatly test the brand's ability to manage and control outsourced companies. Concerns in this regard.
Although the current situation presents a state of “half of seawater and half of flameâ€, as a latecomer, after quietly observing the current situation, based on the users and sales channels of the traditional household appliance manufacturers, the Internet company’s marketing was captured. With the service concept, the top five teamed up to create "Ultra-dimensional ecology." After losing sight of the collective carnival of the Internet TV brand, the real cutting edge of the popular television has become a shining star.
He came, please close your eyes
After experiencing the New Year's shopping raids, 618 industry promotion, music as the black 919, double 11 carnival, round after round of low prices to challenge the consumer's psychological bottom line, in the collective carnival, has been exposed to the popularity of the incoming will be rare Exposure until September when the popular Internet TV strategy conference was held, let us be more determined, and the popularity has really come.
As early as September 23, Mega, Popular, Haier, Oriental Pearl, and Gome announced that five companies will use deeper cooperation in the form of capital in order to build a “super-dimensional ecology†of Internet TV and build a new network. A new era of television internet. At the same time, the strategic goal of selling 12 million units over the past three years is also hotly debated, and people are increasingly wondering where the ubiquitous popular TV is. The press conference to be held in December is about to unravel the mystery.
Undoubtedly, popular TV is born with a golden key, and the construction of Chaowei Ecology is also a general trend for the status quo of Internet TV. Its strategy and industrial chain are the top five teams. Popular TV covers all aspects of the entire industry chain of Internet TV, and is the main body of operation of “Ultradimensional Ecologyâ€. Oriental Pearl is one of the seven largest licensees. As the world's largest IPTV operator, Oriental Pearl has more than 10 years of experience in television new media operations, and has the operational advantages of IPTV, OTT and DVB, which can inject unique resources into the “Ultradimensional Ecologyâ€; Megachi is one of the leading domestic ODM manufacturers. It can produce 17 million boxes and 14 million TV sets each year. Apart from screens and chips, Mega has adopted the development model of the entire industry chain in hardware production. Haier’s accession has made up for the shortcomings of Internet companies’ restrictions on sales channels under the Internet TV line. Gome’s 1700 stores sell nearly 10 million TV sets each year, and Haier’s domestic sales of more than 4 million units each year provide users with the ultimate value. The "offline" user experience.
Half seawater half flame
Ove Cloud Network data shows that in the next two to three years, the capacity of the Chinese TV market will basically remain at about 45 million units. But this piece of cake no longer "bigger" has attracted millet, LeTV and other Internet TV companies to compete. The double eleven Internet TV brands have reported a series of high-flying speeds and a carnival trend. However, Ovid data shows that in 2014, China's color TV retail volume was 44.61 million units, a year-on-year decrease of 6.6%, and the year-on-year decline in September was a year-on-year decline. 146.2 billion yuan, a year-on-year decrease of 14.5%. The fierce competition between Internet TVs and traditional TV brands, which are good at marketing and price warfare, has become increasingly severe, presenting half of the sea's flames. Can the latest influxes be successful?
Unlike the products that were leaked in advance by our friends, the specific details about the ultra-dimensional TV are not yet known. However, according to the invitation letter, it is expected that the entire line of products will use 4K screens, pursuing the ultimate in product, experience and marketing. , And from the current analysis, the popularization has innate advantages at all levels.
In terms of the audience, Chaowei Eco will support a series of Internet video industry, relying on wind behavior. Currently, it covers 200 million users every month, and it is still growing rapidly. The mobile terminal PAD and PC have a large number of users. The operating capability of Internet video is indispensable to the entire Internet TV. From the perspective of the Internet TV industry chain, the trend is to be used as the main body of operations to open up all aspects of the ultra-dimensional ecology.
In terms of product hardware, as a company with many core technologies, Siu Chi has a number of patented technologies in the production, design, process, entire manufacturing, assembly line, and hardware circuit boards of the entire television set. According to statistics, in 2014, the shipment of TV-only TV sets was close to 5 million units, which is equivalent to the scale of the top six domestic major home appliances brands.
And this is also the biggest difference between popular and internet brands such as Xiaomi and LeTV. It does not have its own factory and it is based on OEM. This will cause the brand to have defects in its innate aspects, and the product quality and after-sales protection cannot be guaranteed. The industry chain, while Zhao Chi as a domestic leader in the design of the process is very prominent, will be a strong part of the popular ultra-dimensional ecological.
In terms of license plate content, this is a serious injury to many Internet TV brands. TV is popularly known as the "Oriental Pearl," the largest of the seven licenses. Its operating experience in IPTV is abundant, and more than 20 million IPTV users have certain operational capabilities. And experience.
At the same time, Oriental Pearl owns China's largest, most complete, and most recent copyright library for content resources that are of interest to many users. The Oriental Pearl has always paid attention to the development of B2B. Currently, it has the rights of the English Premier League and has cooperated with Hollywood's six major movie companies to possess numerous film copyrights. Cooperate with TVB, domestic movies, film and television dramas, hits, movies and televisions, variety shows, animations, animations, and so on.
The Oriental Pearl is backed by SMG. As a domestic media media group, SMG has an advantage in the content itself. The "Dream of Dreams", "Daren Show", "Extreme Challenge", "Swordsman" and other popular programs all belong to the group. SMG homemade content. With the increasingly fierce competition in the upper reaches of the program, there is an advantage in both content aggregation and content self-control. This has become the best entrance for popular television.
In terms of the most provocative prices, the popularity of ultra-dimensional television claims that it can "break down the price of friendly traders." Internet TV is best at playing price wars. The real killer of LeTV is exactly the hardware price of the product. As a popular shareholder and a partner of popular television, Zhao Chi can use its own advantages in hardware production to minimize production costs, which is an inherent advantage that other brands do not have.
In terms of sales channels, with strong support from Haier and Gome, its offline sales capabilities are beyond the reach of friends such as LeTV and Xiaomi. At the same time, Fengxing TV is also actively building online sales channels. . This way to make up for the drawbacks of LeTV CP2C model, that is, user needs and pay first, production and delivery in the future, consumers can not go to the physical store to experience the quality and effectiveness of the real machine, which can explain why every big promotion After that, there will be a large number of unsubscriptions. At the same time, the joining of Gome and Haier also eliminates the phenomenon of customer service, after-sales, and logistics outsourcing. After-sales service is the most direct link between companies and consumers. Outsourcing will greatly test the brand's ability to manage and control outsourced companies. Concerns in this regard.
Although the current situation presents a state of “half of seawater and half of flameâ€, as a latecomer, after quietly observing the current situation, based on the users and sales channels of the traditional household appliance manufacturers, the Internet company’s marketing was captured. With the service concept, the top five teamed up to create "Ultra-dimensional ecology." After losing sight of the collective carnival of the Internet TV brand, the real cutting edge of the popular television has become a shining star.
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