![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
In 2015, Zhaochi's revenue fell by 14.2%, and its performance fell by 48.1%, mainly due to increased market competition, exchange losses, and factory relocation affecting production capacity. The company actively deployed Internet TV. Since its launch of its own brand popular TV in late December 2015, the number of orders has exceeded 1 million. The Internet TV business will become a new growth point for the company.
The performance has declined and the future is expected to improve. In 2015, the company realized revenue of 6.10 billion yuan, YoY-14.2%; realized net profit of 340 million yuan, YoY-48.1%; realized EPS0.22 yuan/share. Among them, Q4 realized revenue of 1.64 billion yuan in a single quarter, YoY-12.5%; loss of 86.528 million yuan, YoY-153.2%. The increased competition in the LCD TV market has led to a reduction in orders. About 50% of the sales revenue of Zhaochi comes from overseas, and the exchange rate is fiercely changed, resulting in a foreign exchange loss of 150 million yuan. In addition, the overall relocation of the company's factory has affected part of the production capacity. At present, the main factory has moved to the Zhaochi Innovation Industrial Park, and the future production capacity will gradually recover.
Gross profit margin has declined due to increased market competition, and the increase in financial expenses has dragged down profitability. The company's annual net profit margin was 5.7%, down 3.7pct. The competition in the TV ODM market has intensified. The company made concessions on the price in order to win orders, resulting in a 2.4pct reduction in gross profit margin. During the period, the expense ratio increased by 4.8pct, which increased the sales expense ratio by 0.6pct due to the promotion of private label TVs in China, and the financial expense ratio increased by 3.6pct due to exchange losses.
In the future, the company will adopt a more reasonable exchange policy. As the popular TV sales channel is completed and the pre-promotional activities come to an end, the future sales expense ratio will fall back.
Popular TV sales are in line with expectations, and the Internet transformation is worth looking forward to. The company actively transforms and upgrades the traditional manufacturing enterprises to the Internet, and rapidly integrates high-quality content resources and Internet platforms through outreach development, and joint strategic investors Oriental Pearl, Qingdao Haier and Gome Consulting. During the reporting period, the company completed the acquisition of 63% equity of Fengxing Online, which was popular in December 2015. The company released its first self-owned brand popular TV on December 22, and the current order volume has accumulated more than 1 million units. Recently, the company will cooperate with Tesco, Suning Tesco and other e-commerce platforms to cooperate with the provincial dealer network to promote new products. As the terminal quickly increases, the operational business will also be on the right track.
Tubular motor with stable output and dust-proof sealing design, making the screen longer and safer to use. The screen lifting is smooth and does not get stuck, with high performance and low consumption.
Electric Projection Screen,Motorized Projector Screen,Outdoor Motorized Projector Screen,Home Projector Screen
Jiangsu D-Bees Smart Home Co., Ltd. , https://www.cI-hometheater.com