Can virtual reality technology change the way live broadcasts today?

Put a rubber band on the watermelon, one by one, until the watermelon pops open. It is such a 45-minute live broadcast process, which attracted more than 800,000 viewers to watch online and became a very popular live broadcast after Facebook's online live broadcast function “FacebookLive”.

Behind this, after Facebook’s $2 billion acquisition of Oculus, in addition to studying how to make Oculus a new social way, the live broadcast business has been given more possibilities, especially Facebook founder and CEO Mark · Zuckerberg has repeatedly stressed that 2016 will become the VR year, and VR mobile phones will become the mainstream of the market after 5-10 years.

Only this time, Chinese companies seem to be ahead.

Launched VR helmet OculusRiftCV1, 8K resolution professional-grade VR shooting platform Surround360's Facebook finally took a VR film "HereandNow". Today, the Chinese live broadcast platform is busy letting the audience wear VR glasses to watch the live broadcast for one second. You can cross the magical journey beside the anchor.

Prior to this, in April 2015, the video site YouTube platform announced that it began to support interactive 360-degree video playback. Computer users can adjust the angle of view with the mouse, and if played on a smartphone or VR display, the experience will be more immersive – the angle of view will change as the device moves.

Live + VR

The rapid development of the smartphone industry has spawned many high-performance chips and high PPI (PixelsPerInch, Pixel Density) screens, and these materials have greatly facilitated the maturity of VR devices in hardware.

Even so, VR hardware manufacturers collectively expect that the large amount of spending in the market is not as expected.

What is plaguing this market is still an old problem - VR content. In addition to the VR short film and VR game DEMO (abbreviation, sample of demonstraTIon) for demonstration purposes, even as the film and games that were identified as the earliest VR field, the lack of high-quality VR content has always restricted this market. The bottleneck of rapid popularity.

It is worth mentioning that in the fast-starting stage of the touch-screen mobile phone, the reason why the user loses the function machine to a large extent is the popularity of the touch-screen game.

"The game attracted the first user's gathering. In the second stage with enough users, everyone needs to communicate. So social functions like Weibo WeChat come out. The third stage is mobile internet, and there are many verticals. Applications, life-based applications, and service-oriented applications cover all aspects of life." In the eyes of CEOs, the wearable field and the VR and AR fields will experience the development of similar touch-screen phones in the future.

But the trick of the current VR market is how to make a phenomenal game application like Angry Birds and Fruit Ninja, attracting all people to the VR ecosystem and gathering users.

While most VR vendors are looking for killer applications focused on the film and video market, today's hot live broadcast in the Chinese Internet market is likely to be a shortcut for VR service providers.

Zheng Zheng showed the reporter a scene of watching live video with VR glasses.

As with the current live broadcast process, the anchor is still performing in the normal way in front of the camera, and the conventional camera on the PC or mobile phone becomes a VR camera. After the camera performs image processing, the image is uploaded by software, and then the viewer can watch the performance of the anchor using the mobile app, just to experience the virtual reality scene, the viewer needs to wear a VR mobile phone helmet.

"This is a live video of our current app. You can see that the anchor feels really sitting in front of you for performance. The ceiling in the room, every finger of the anchor is very three-dimensional." According to the government, AntVision Technology has cooperated with the top five live broadcast platforms in China and plans to launch this virtual reality live broadcast product within half a month.

Let VR hardware free

The reporter learned that in the specific cooperation with the live broadcast platform, AntVision Technology chose to provide VR cameras to the top 100 anchors of the live broadcast platform. In addition, the VR mobile phone helmet will be directed to the high-end users of the live broadcast platform. Give away.

Behind this, the hardware of antvision technology should be shipped to the live broadcast platform at a cost price. This is based on the premise that the live broadcast platform guarantees the brand of ant vision technology hardware products, and does not generate revenue on the hardware. .

"The development of the Internet so far, so that Chinese audiences are willing to spend money to buy VR equipment will still have a small psychological threshold. Now the industry is clamoring for hardware free, binding with the industry, some industries need special hardware free, wool out of the cow The Internet model for pigs to pay the bill can also be applied on VR. According to the government's expectation, through the cooperation with the above-mentioned live broadcast platform, the shipment of ant vision technology VR mobile phone helmet will be changed by a factor of ten times.

Behind this, compared to the slow development time of the boutique game, the content of the live video is quite rapid, as long as the user is willing to accept the content can seem to be the extension field of VR live broadcast. Therefore, in addition to the video of the live broadcast platform being explored by VR, the live broadcast of the concert, the live broadcast of the drama, and the live broadcast of the sports competition are all included in the next exploration.

“Because the live broadcast has a clear user base and cash flow, these live broadcasters have the motivation to do this with us because they generate cash flow and have the incentive to purchase and popularize products. This is the current business model that can run. ). Zheng Zheng told reporters.

It is worth mentioning that, in view of the current development of the VR market, the entire industry does not lack the manufacturers that provide VR equipment, and there are many companies that watch VR devices. But for the live broadcast platform, what is really needed is a vendor that can provide a complete solution for all hardware devices from shooting to viewing, as well as software integration capabilities.

Fish Tank

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