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This year's hottest search term in the LED industry is undoubtedly the first to increase prices.
Recently, according to the high-tech LED first-hand information, Hongli Zhihui, Smide, Zhaochi, Jingke, Xuyu and other five LED packaging companies have successively raised the price of some products in different degrees.
Among them, Hongli Zhihui and Simai have raised the price of products by 5%-15% respectively. Zhaochi Energy Saving Lighting decided to increase the sales price of 0.2W lamp beads and some 0.5W lamp beads products from December 1st. Among them, 0.2W raises the price by 10%, and 0.5W depends on the cost increase.
For the reasons of the price hike in the packaging industry, on the one hand, the global economic situation has continued to decline in the past decade; on the other hand, the LED industry has long been in a low-margin dilemma, and it is impossible to break through. The reasonable profit margin is the LED industry. The necessary conditions for healthy, sustainable and effective development.
From the beginning of the year to the present, the price increase enterprises are wave after wave, and one after another, seeing the LED line will gradually return to a healthy and rational ecosystem, to the sustainable development of the road, as a bystander in the industry, even Happy.
As early as May of this year, with the upstream price increase led by Sanan, Jingyuan, Huacan and other leading companies (such as the release of Jingyuan Optoelectronics, some products increased by 15%, Cinda Optoelectronics raised RGB lamp beads 5% Etc.), through the general trend of reshuffle integration, the second half has slowly returned to rationality.
In addition, the price of raw material suppliers of circuit boards has actually started to increase since June, and has risen by three rounds so far, with an increase of 10%-30%.
For the downstream lighting companies, the biggest impact is undoubtedly the continuous increase in raw materials prices (especially aluminum substrates), according to relevant industry sources, some prices are even raised by 30%.
As the saying goes: Any low-cost competitors at the expense of product quality can't get much development. At present, various raw materials in the market are being priced, such as glass, foam, plastic, jade, etc., and the logistics costs related to products are also raised. .
It is well known that in the past two years, the business has been light and the price war has become more and more fierce. Inevitably, some enterprises will take orders to lower the unit price of the products through the “bottomless line†in order to ensure the survival of the factory.
"The pressure on raw materials prices has been very high recently. Some packaging materials have even risen by 50%. If we do not raise prices properly, we will do a single loss, the capital chain will break, and it will go bankrupt." LED revealed.
It is undeniable that the LED industry has been very strong five years ago. In the following two or three years, especially in the two years of 2014 and 2015, many companies have seized market share by lowering profit margins in order to maintain their market share.
Now, after several rounds of shuffling, in order to achieve sustainable development of the LED industry, enterprises have gradually returned to rationality on a large scale, and price increases can be described as good.
In all the martial arts masters have some weak LED rivers and lakes, everyone has the right to make a code of conduct, as long as you have a correct and unique understanding of this rivers and lakes, then this rivers and lakes will not be ill-treated.
For the LED industry chain, with the development of time, a benign ecosystem has gradually formed. Unlike the mechanical system industry, it requires us to take care of it like a gardener.
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