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Recently, the major Japanese household appliance giants have successively released their respective 2015 financial reports, including profits and losses. The most prominent ones are Panasonic and Sony. The two companies have similar conditions, all of which have a slight decrease in total sales. However, the operating profit has increased significantly, turning losses into profit, continuing the growth trend.
Earnings & Losses Several Happy Rejoices
Matsushita’s sales decreased slightly by 2% in FY2015. From FY2014 to FY2015, total sales fell from 7,715 billion yen to 7,557,700 million yen. Operating profit increased from 381.9 billion yen to 415.7 billion yen, an increase of 9 percentage points; pre-tax profit increased from 182.5 billion yen to 217 billion yen, an increase of 19 percentage points; and net profit increased from 179.5 billion yen. To 193.3 billion yen, an increase of 8 percentage points.
In fiscal 2015, Sony's sales reached 810.57 billion yen, a slight decrease of 1.3% from fiscal 2014, and operating profit increased by 225.6 billion yen from the fiscal year 2014 to 294.2 billion yen. Among them, the sales revenue of mobile communication services was 1,127.75 billion yen, a year-on-year drop of 20%, operating profit from 156.1 billion yen to 61.4 billion yen, and revenue from games and network services was 15,519 million yen, an increase of 11.8% over the same period of last year. Operating profit increased from 40.6 billion yen to 88.7 billion yen; revenue from imaging products was 711.2 billion yen; operating profit increased from 30.4 billion yen to 72.1 billion yen; income from home entertainment and audio business was 1,159 billion yen Yuan, operating profit increased from 55.6 billion yen to 50.6 billion yen; Sony's parts business revenue was 9359 billion yen, operating profit dropped to 28.6 billion yen; revenue from film and television business was 98.1 billion yen, up 6.8 %, operating profit increased to 38.5 billion yen; music business revenue was 617.6 billion yen, an increase of 10.4% year-on-year, and operating profit increased from 26.7 billion yen to 87.2 billion yen.
At the end of 2015, Toshiba expects its net loss in FY2015 to reach a record of 550 billion yen. Today, according to the report of Kyodo News, Toshiba Corp. adjusted its loss forecast for fiscal 2015 to 710 billion from the previous 550 billion yen. JPY. Not only that, Toshiba also announced its April-December 2015 earnings report, showing that its net loss amounted to 4,794 billion yen.
At the same time, Sharp suffered another operating loss in three years. According to the second quarter report, from April to September 2015, Sharp's total revenue was 1,279.6 billion yen, operating loss was 25.1 billion yen, and its net profit attributable to loss was 83.6 billion yen. Among them, LCD TV sales totaled 154.6 billion yen, down 18.2% year-on-year, and the total sales volume was only 2.99 million units. The 2015 fiscal year target of 310 billion yen is expected to decline 8.1% year-on-year, and total sales are expected to reach 5.9 million units, down 16.2% year-on-year. On the other hand, Sharp's healthy environment division, which is home to white goods, has seen its operating profit plummet by 67.3% in the first half of the fiscal year to only 2.5 billion yen.
What is the real reason for the profit loss?
From the above data, we can clearly see the profit and loss of each company. Although the economic situation did not reach its ideal status in 2015, some foreign-funded enterprises are still able to “overkill†their profits and losses. This is admirable.
Panasonic’s view of total sales is indeed a loss, but from the profit point of view, both the pre-tax profit and the net profit can clearly see a significant increase. In this regard, Matsushita also clearly indicated that in terms of its 2015 results, sales of televisions and other businesses were expected to decrease compared with the previous year, due to sales shrinkage, shrinking business, and deterioration in solar and ICT related businesses. However, thanks to the strengthening of the income system, especially the contribution of white power and industrial solutions, profits have increased.
Sony's total sales are the same as Matsushita's, and they are all small losses. This is very simple, but Sony's various businesses also contain many surprises. The gaming business, music business, and video and video have all achieved great profit. The game business has made a great contribution to profitability, which is mainly due to the increase in hardware and software sales from the PS4. The profit growth that affects the product is due to the structural optimization and cost reduction of digital camera products; the product optimization in LCD TVs brings great benefits to home entertainment and audio services; the increase in profits from film and television services is due to media networks and television production services. The increase in sales brings benefits. As a result, the increase in profits from these product businesses has caused Sony to turn a profit and become a big winner in the industry.
It is reported that Toshiba announced at the end of 2015 that it will spin off its PC business, merge it with a subsidiary that sells commercial computers, and will also sell TV sets in Indonesia, etc., and will end production at Toshiba's own factory. Therefore, Toshiba will only There are two major business units, chip and nuclear power. Afterwards, as a result of increased funding for business restructuring, it eventually led to increased losses.
Sharp's color TV business was not only constrained by the 2015 financial year, but also fell into the quagmire of LCD business. It was learned that in order to get rid of difficulties, Sharp sold the entire American color TV business to China Hisense and implemented large numbers of layoffs. . In addition, the price of the panel has dropped sharply. As a result, Sharp's main business with LCD panels has continued to suffer from the winter. Therefore, Sharp TV has successively launched the European and American markets, and the Chinese market is currently the only main business pillar of Sharp TV. .
Where is the thorny Japanese home circuit?
Due to the continuous downturn in the international economy, the home appliance market at home and abroad has apparently contracted. It is understood that in the near future, there are many Japanese household electrical appliances acquired by other companies, which makes many Japanese brands encounter bottlenecks, but also trying to help companies through this difficult time.
With the continuous development of Internet technology, many home appliance companies are exploring the smart home path, including many Japanese brands. While smart homes will be an important trend in the home appliance market, before the smart homes can realize the future trend, the first is the need for continuous innovation in technology, which is the most needed point in the smart home market.
Technological innovation must first ensure the quality of products. In addition to this, more intelligent elements should be added to integrate "Internet + technology" into products to make products and technologies realize true intelligence. In addition, big companies can regard big data technology as a very important trend in the development of the smart home appliance market in the future. They are mainly specialized in data processing. In fact, the future smart home still needs to serve the public in the end. Therefore, whether it is smart or big data, it should be based on people first.
In fact, because Chinese consumers and foreign consumers have different growth environments and different education methods, there are differences in the degree of demand and acceptance of new things. Therefore, the products sold at home and abroad are also different. Therefore, different smart home appliances should be developed and produced according to the customs and lifestyles of different countries. The overall recognition of consumer habits in different countries, as well as the expansion and detailedization, will make the smart home program more effective.
The second is the reform of sales channels. It is believed that both at home and abroad sales of products are carried out through offline or online channels. Regardless of whether domestic or international, online channels tend to have more advantages than offline channels. With low thresholds and low costs, the number of brands and products that can be accommodated is much larger than that of the offline market. Therefore, the reform of sales channels can also become a major outlet for future sales of Japanese brands.
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