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On the occasion of "cold winter", the news of VR home improvement company's dressing house harvesting Red Star Macalline 40 million RMB A round of financing, added a fire to the VR home improvement industry called "the new entry of trillions of home sales" .
In 2016, the VR model room was ignited with the VR home improvement, and the real estate and the emerging VR technology were firmly tied together. Compared with the model that is not considered to be just needed, the prospect of VR home improvement is more optimistic for the industry. However, even with the VR technology, the VR home improvement industry is booming, and the performance of the industry chain integration is staged.
VR home improvement "real estate + VR" field rises the next vent?Today's costumer's strategy conference was held in a small theater in Dongcheng District. The venues that can accommodate hundreds of people were filled with VR and home improvement.
“The dressing house allows the average designer to make a VR plan in 10 minutes, and the one you just mentioned is using the 3D conversion mode, the picture is not clear, and there is no interaction. And the other type you have just mentioned We also have the function of drawing and importing the floor plan.†In the experience area where the dressing house was held, the dressing staff introduced the advantages of their own products to several home improvement industry professionals.
The dressing house is not a "one-of-a-kind" in the VR home improvement industry. As early as December 2015, the Internet home improvement brand Tuba Rabbit announced the joint application of VR VR to the home improvement. Then the dressing house, the federal furniture, the Yuezhuang network and the European party all started the test of the water in the VR home improvement. In the second half of 2016, some media also made rough estimates. Nearly 1,000 VR technology companies in China have done VR home improvement or related cases.
Why can VR deeply cut into the home improvement industry? In fact, VR can restore the design as much as possible to the C-end consumers in a completely new form of technology, and it is also convenient for consumers to make comments or make changes. The direct target group of VR home improvement is a home improvement company, which allows ordinary designers to make 3D or VR design solutions that professional programmers can make at a speed of more than ten times. The person in charge of the dressing house said that the professional programmers can make a decoration plan for one to two days, and the cost is five hundred yuan to six hundred yuan and one square meter. With the software of the dresser, the designer can produce one in about 10 minutes. VR design solution.
In the future, not only VR, AR home improvement will be widely tested. In Jingdong's VR/AR layout, in addition to AR shopping, AR home improvement has occupied an important position.
Behind VR technology is the battle of the "supply chain" of home improvement"Actually, I don't pay much attention to your technology. I care about how your supply chain is, can you get through." When the staff of the dressing house is trying to introduce the technical advantages of its products, the home improvement industry is introduced. The words make the scene a little embarrassing.
The cruel truth is that when VR home improvement technology provides companies with their own technology "climax", the "supply chain" still more occupied the hearts of their customers.
The industrial chain of the home improvement industry is lengthy, and “the supply chain is the best in the world†is also the “hidden rule†of the home improvement industry. Every year, in China's 4 trillion pan-home market, 1.5 trillion of household products are sold to ordinary owners through the channels of home improvement companies, so home improvement companies dominate the supply chain. However, because home improvement is a traditional industry with scattered demand and severe regional division, it is difficult for a company to open up nationwide. Even a large-scale Internet home improvement company is difficult to be an industry chain integrator.
And a person in the home improvement industry also told Xiaobian that there is basically no difference in the use of VR home improvement software. When choosing a partner, whether the industry chain is perfect or not becomes the most important indicator. Although many softwares also support the external interface of the product library, support the external chain, etc., but the more complete industrial chain is definitely more beneficial to the home improvement company. Opening up the industrial chain is also related to the profitability of the VR home improvement industry. VR home improvement company does not rely on the sale of VR home improvement solutions to profit, but to help the furniture home manufacturers sell products to share the harvest, and only become the integration of the industry chain, VR home improvement company's profit margin can be greater.
Previously, as the first member of the Jingdong VR/AR Industry Alliance, the dressing house had demonstrated in-depth cooperation with Jingdong E-commerce at the inaugural meeting of the Alliance. The investment in Red Star Macalline today also means that the two sides will be closely involved in the home improvement industry in the future. And relying on the online and offline platforms of Jingdong and Red Star Macalline, it is indeed a big step on the road of industrial chain integration.
The huge profitable home improvement market is undoubtedly a big cake for the VR industry. This means that the battle for the integrated industry chain of the VR home improvement industry will continue, and the first benefit may be C-end consumers.
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