New Direction of Smart TV: Development of "Device+" of Lenovo Smart TV

On January 11, 2016, the 2016 China Smart Display and Innovation Application Industry Conference and the CRC 2016 TV Industry Research Conference with the theme of “New Horizons and Different Visions” were successfully held at InterContinental Beijing. The main leaders of the China Electronics Video Industry Association and Aowei Cloud.com analyzed the market status of the 2016 China color TV industry and forecasted the market development trend in 2017.

Representatives of major TV brand companies conducted in-depth discussions on the hot hardware and content of the industry. In the face of fierce market competition, all hardware manufacturers have taken a pile of hardware and crazy money to grab the "burning mode" of content manufacturers. But in fact, for any smart TV manufacturer, such a money-burning model does have the relative advantage of allowing enterprises to occupy a short period of time. However, perhaps no one company will continue to take advantage of hardware and content for a long period of time to have absolute advantages. The hardware and content are indeed intuitive to the user, but for the future, what is the core point of attracting users, perhaps the user does not know.

Wei Jin, general manager of Lenovo’s smart TV product marketing, looked at the development of smart TVs from two perspectives of smart interaction and new services, and delivered a keynote speech as a guest at the conference.

Recalling the past, the great innovation in the function of television products and the outbreak of the TV box market were due to changes in the demand for users to see on demand from broadcasts. This change is the result of the user's need to participate in the individual participation. In Wei Jin's view, users will not be satisfied with individual participation in the long-term. Therefore, in the future, the development direction of smart TV may be to improve the user's sense of participation. How to allow users to participate from the single participation to the three-dimensional video content participation is the most important thing that Lenovo smart TV will do in the future, to provide users with a large upgrade from the interactive experience seen on demand. For this reason, Lenovo has also explored these two aspects.

Explore one: far-field voice. Lenovo smart TVs are smart TVs that are more interactive. In the latest product 65i3, the industry’s latest technology, far-field voice, was used. With the linear four-Mega scheme, three-way echo cancellation and 180° sound source localization, the wake-up rate of speech can reach 94%. Lenovo TV, as a device like a friend to communicate with it, not just spot, many features through the voice query. Even service, shopping, ordering, etc., even the later mentioned LBS, like services can all be realized through voice. For example, if you have a lot of hair salons next to your home area, you have to have a haircut. You need to go to a small supermarket. It is very convenient. You can use it to interact with supermarkets and achieve home delivery. It is very simple.

Explore 2: Lenovo window. Wei Jin mentioned: “In addition to hardware, content, and voice interactions, in fact, Lenovo’s smart TV and even the industry as a whole, we haven’t followed the service. So we think that there should be a lot of value-added services while watching. We call it a new service." Lenovo smart TV actually wants users to do more things while watching. Watching and buying, watching and guessing, is quiz, you can guess the results of the game, scoring and so on. There are also watching and playing, sending red envelopes, watching and checking, watching and sharing and so on. Lenovo Windows lets you watch videos no longer boring and boring.

Lenovo’s smart TV business has indeed made tremendous efforts in interaction, and has made some innovative achievements in 2016. Lenovo's unique smart air mouse design has won the honor of 2017 innovative design in this conference.

The "Device+" development roadmap of Lenovo smart TVs also mentioned: "In the next five years, we will have greater development. We hope that in the first phase, we will still have to do some differentiated innovations, and we will continue to build the genes of our products. In the second stage, we want more and more people to see this engine. We think it is interesting and attractive. We hope that we can cooperate with more partners in the industry and we can vigorously develop new ones based on traditional video. Service.

In the third stage, we still expect that we can make continuous efforts. Finally, smart TVs can first form a big game in China, which can attract everyone's attention and become the first camp of the market. "Lenovo has already begun its transformation from a hardware vendor to an internet company of cloud and service providers. Lenovo's smart TV business is also an important role in this strategic transformation. It is believed that in the future, Lenovo smart TV will be able to provide products and experiences that more closely meet the needs of users.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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