As the Sino-US trade war is unresolved and the market is full of uncertainty, some brands ’panel procurement strategies in the second quarter

With the gradual disintegration of domestic panel production capacity issues, in fact, since the third quarter of last year, the price of TV panels has been showing a downward trend, which has continued until 2018. According to the latest research report of Jibang Consulting Optoelectronics Research Center, the price of TV panels in the second quarter is expected to continue to drop, and the drop ranges of each size are as follows: 32 inches 20 ~ 22%, 43 inches 13 ~ 15%, 49/50 inches 12 ~ 14%, 55 inches 9 ~ 11%, 65 inches 14 ~ 16%.

With the departure of Q1 in 2018, many panel companies such as BOE, LGDisplay, AU Optronics, Innolux, etc. have successively announced their first quarter financial results for 2018. It can be seen that the revenue and profits of major manufacturers have declined year-on-year or even suffered losses. When analyzing the performance of the quarter, each company mentioned that the poor performance was affected by "decrease in panel prices."

It is understood that in addition to BOE, Xianyang Rainbow and Chengdu Panda's two 8.6-generation factories also joined the battle in March and May this year, which will inevitably exclude the current mainstream products of the 8.5-generation factories, such as 32, 43, 49 and 55 inches. Demand.

In addition, some analysts said that due to the unresolved trade war between China and the United States, the market is full of uncertainty, so some brands in the second quarter of panel purchasing strategy turned conservative. However, due to the upcoming World Cup and 618 promotional season next month, panel demand may show some signs of recovery. Whether or not to seize the peak sales season of TV sales such as the promotional season and the World Cup may become a key node for major TV and panel manufacturers to "return to life".

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