LED is mixed and looks at development

Guangzhou International Lighting + Building Electrical Technology Exhibition was successfully held in Guangzhou Zhangzhou Hall from June 8th to 11th, 2005. In addition to the giants familiar with the lighting industry, some powerful enterprises also emerged in this event. Shanghai Liqing Technology Co., Ltd. is one of them.

At this exhibition, there are numerous LED companies participating in the exhibition, such as Juer (Shanghai) Photoelectric Lighting Co., Ltd., Guangzhou Fengzhifan Optoelectronics Technology Co., Ltd., Shanghai Cailian Optoelectronics Development Co., Ltd., Shenzhen Collier Lighting Technology Co., Ltd. Dongguan Yangfan Electronics Co., Ltd., Shenzhen Dongfang Hongsheng Industrial Co., Ltd., Xianli Optoelectronics Technology Co., Ltd., etc.

In 2004, the global LED market continued to grow in the high-brightness LED market, showing a trend of continuous growth. The overall market size reached 5.4 billion US dollars, up 14% from 2003. Individual product analysis, high-brightness LED due to brightness Upgrade to make its application market expand significantly. On the other hand, due to the decline in the unit price of the product, it has a substitution effect with the LED of general brightness. The growth trend of high-brightness LED dual polarization has made its market size grow by 24% compared with 2003, and the market share has grown to 62. %, traced down, at the end of 2002, the price of LED single is still 1.00 yuan, in just two years, it has fallen to a few corners, there are a few cents in awkward situation, in the meantime, what kind of follow-up law? Let us listen to the sorrows of the company.

In Hall 1B, the “SWEEO” logo of the orange-red tone is particularly eye-catching in the pavilion where the lights are shining. The unique design attracts many visitors. SWEEO is a professional LED Lighting module manufacturer. Widely used in advertising light boxes, building contour lights, wall washers, projection lights, buried lights and other Outdoor Lighting engineering lamps, as well as interior lighting, MR26, GU10...

According to Mr. Tu Jian, the principal person in charge of the lighting business department, the company was established in Shanghai in 2001. It is a young and energetic enterprise. It introduces first-class German and American original equipment and has a senior design team with high qualifications in the LED field. Committed to providing customers with high-quality products and services, as one of the partners of OSRAM and LUMILED, the quality of Liqing Technology is naturally unquestionable, and we expect it to become a driving force for LED's beautiful business.

As far as the market is concerned, Mr. Tu Jian said that his company aims to lock in the mid-to-high-end market. At this stage, the industry expects the LED era to come at the same time, the contradiction between various prices and quality in the market, indicating that the domestic market is still immature and needs many parties. The guidance and cultivation, SWEEO has no intention to change its usual quality appeal, reduce the style to cater to the needs of the low-end market, and think that the reason why LED becomes the new favorite of green light source lies in its own characteristics: high luminous efficiency and high light quality. Pure light color, low energy consumption, long life, flexible application, short response time, etc. Once the quality standards are lowered due to the adaptation of price requirements, it will affect the energy efficiency of these characteristics of LEDs. Because the end users are not professionals, they cannot truly distinguish the advantages and disadvantages of the products for a long period of time. The market share of the market will definitely detract from the glamour of LED products. SWEEO believes that with the gradual maturity of the market, high quality will become a hot selling point.

At the time, in the face of fierce market competition, a considerable number of enterprises in order to maintain survival and development, in order to make products have sufficient price competition, constantly change the chip's purchase channels, reduce costs, even so, the profit margin is quite limited. However, if the price at this end is not over, will it face a deeper decline, and this seemingly prosperous industry is also facing this severe test.

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