HTC layout tablet market

In the field of tablet PCs, the well-known smart phone manufacturer HTC has also made great moves. In addition to the launch of the first Tablet PC Flyer in China in July this year, news about HTC’s first quad-core tablet PC has been reported in newspapers. According to media exposure data, HTC's tablet computer named Quattro is equipped with the NVIDIA Tegra 3 quad-core processor, which is likely to be officially released at MWC 2012 in February next year. In addition, there are also reports that HTC will focus on the research and development of mobile phones and tablet computers next year.

In the electronic market competition in recent years, HTC can be said to be a rising star in the smart phone industry. Can not be ignored is that in the field of tablet PCs, HTC is also a small achievement. Following the launch of the single-core HTC Flyer tablet, HTC is now building a new generation of quad-core tablets. However, in the field of tablet computers that have already become hot and competitive, it is clear that HTC will face enormous challenges. HTC wants to achieve double income in the field of mobile phones and tablet computers, and intensive cultivation of its own products is indispensable.

HTC layout tablet market At present, the well-known mobile phone manufacturer HTC in the chessboard of the electronic product market, has already revealed the mobile phone and the tablet computer "two grasps" the strategy.

In addition to spare no effort to push smart phones, in the tablet PC, HTC is also pressing harder and harder. Its introduction of our well-known HTC Flyer, and this is the mobile phone giant HTC formally entered the flat area of ​​the first product, HTC Flyer uses a 7.0-inch capacitive touch screen and an amazing 1.5GHz frequency processor, not dual-core wins dual-core. The current news shows that HTC is building HTC Quattro with Tegra 3 processor. It will carry a 10.1-inch touch screen and HTC Scribe handwriting function. It will also incorporate Beats audio technology and is expected to release 3.5G/WiFi and WiFi. , will pre-load Dropbox cloud storage service.

Following HTC's first quad-core tablet HTC Quattro was exposed, another media revealed that HTC is actively planning for the launch of the Chrome OS system's Internet access devices. Chrome OS, the operating system, will be targeted at netbooks, compact and low-cost computers. It is reported that the access device is equipped with Chrome OS and Android dual system at the same time, which has the performance advantages of both the Internet and tablet devices, and will be more creative in design. It is still impossible to know the technical principle of HTC's so-called integration of Google's Android system and Chrome OS system. In the end, it is a new system that is integrated with each other or a dual-boot simple design. It also needs to wait for the release of HTC's official products. The industry believes that if HTC this new product can really have the advantage of both the Internet and Tablet PC's two major electronic products, then its impact on the market will be no exception.

HTC will face huge challenges The competition in the field of tablet computers is becoming more and more intense. Due to the hot sales of the iPad, tablet computers have become the blue ocean in the eyes of many people. Traditional PC manufacturers, mobile phone manufacturers, and digital product manufacturers have rushed into the tablet PC market. It is not hard to imagine that under such a competitive situation, it is obviously not easy for HTC to continue its record in the field of smartphones in the tablet area.

On January 27, 2010, Apple released its tablet PC product, the iPad. In 2010, iPad sold nearly 15 million units. The iPad has opened a new era in tablet computers. Manufacturers in different industries, such as consumer electronics, PCs, communications, and software companies have all joined the tablet computer industry. They have come for a time, from the upstream to the terminal, from the operating system to software applications, and a tablet. The computer industry ecosystem has formed.

In 2010, the total global tablet shipments reached nearly 18 million units, of which Apple's iPad market share reached 83%. In 2011, the global Tablet PC boom triggered by the iPad2 has intensified, and the computer market has quietly entered the Tablet PC era for decades. Due to the iPad's popularity, tablet computers have become the blue ocean in the eyes of everyone. Lenovo, Samsung, Motorola, Blackberry, Acer, Toshiba and other international IT companies have set foot in this field, hoping to take a share in this market, which makes tablet competition More intense.

In the first quarter of 2011, global tablet shipments reached 6.4 million units, of which Apple accounted for 74% of shipments, and other tablet computer makers failed to launch competitive products. In the first quarter of 2011, the sales volume of Chinese tablet computers reached 1,036,700 units, an increase of 32.5% from the previous quarter. Apple iPad has a market share of 78.33%, far ahead. Followed by Samsung Galaxy Tab, occupying 5.12% of the market share, ranking second.

In the past two years, the iPad market in the tablet PC market has dominated the market, accounting for nearly 80% of the market share, and hundreds of other manufacturers have eaten the remaining 20% ​​of the market. Apple mainly wins with hardware; Amazon also has an uphill battle. Its way of winning customers with content and services is very different from that of Apple, but its competitiveness is not to be underestimated. There are also other players such as Blackberry, ASUS, etc.

HTC will still face many challenges if it wants to take a seat in the tablet market.

In order to gain advantages and seize market share, various manufacturers have begun to compete in functional configurations. Due to the success of the previously unveiled tablet computers, HTC has naturally placed more emphasis on flat panel configurations.

According to industry sources, HTC will focus on the production of quad-core tablets and smart phones in the first half of next year to compete with rivals such as Asus, Acer, Samsung, and Lenovo. Currently, Qualcomm, Nvidia, and Texas Instruments continue to increase their competition around quad-core chips.

Specifically, Asustek will be the pioneer of quad-core tablets in December of this year, but HTC Quattro, the first quad-core PC that HTC first announced in March next year, will become a strong competitor. In addition to Quattro, HTC is also developing another quad-core smartphone, the HTC Zeta. The phone will feature a Qualcomm 2.5GHz CPU with a 4.5-inch display, an 8-megapixel camera, and Beats, HTC Sense and full cloud capabilities.

From the news that HTC will focus on the research and development of mobile phones and tablet PCs next year, it can be seen that HTC intends to achieve dual ambitions in the field of mobile phones and tablets. However, there are also public opinion expressed concern. Some analysts pointed out that too many and too long HTC product lines will drag down manufacturers and affect their normal development. It is true that cross-field production will bring development opportunities to enterprises. However, if one dilemma is compromised, one will miss out on the other. This will cause serious damage to the development of the enterprise. After all, “specialization” and “fineness” are the most important. From this perspective, HTC intends to achieve double revenue in the mobile and tablet areas, and it is necessary to increase intensive cultivation of its own products.

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