Netbook suffers from double extrusion of ultrabooks and tablets

As the Acer S3 “Hummingbird” ultra-thin notebook computer ad appeared in subways and computer stores, major PC makers eagerly tried it at the end of 2011. For them, the next year will be “Ultrabook” (aka Ultrabook, Intel’s notebook With the new concept of computer, this kind of notebook computer with stronger performance and ultra-thin will replace the Internet and become a hot spot, and it will take on the task of combating iPads and other tablet computers.

Businesses say the Internet is "old"

"Although netbook sales have been declining, there are still relatively stable consumer groups. Students and women still prefer such cost-effective and cheap books." Xiao Ke is the largest PC sales agent in Shanghai, and the salesman of Hexun Technology. He told reporters that from the sales season of the previous 11 months, netbooks accounted for about 15% of the overall sales of laptops, and "sell well."

However, Xiao Ke believes that, from the current point of view, the Internet is indeed an old product, and currently only Asus, Toshiba, Acer and other brands still have a certain amount of netbook sales, "May next year is the last peak season for netbook sales, followed by With the continuous launch of new products for the ultrabook and tablet, it is difficult for the Internet to have a living space."

Globally, starting in May of last year, netbook sales have fallen into recession under the influence of the iPad. For Toshiba, one of the leading manufacturers of netbooks, its netbook sales accounted for only 10% of total sales. Many PC vendors began to join the "anti-netbook" camp.

Manufacturers are looking at the rice soup Pan president and COO Rory Reid has been a firm "on the bad guys" of the Internet this year, he said in June of this year, "netbook is nearing death." Recently, Rory Reid announced again that super This will become the mainstream, and the price will quickly drop below $1,000.

For ASUS, the inventor of the "netbook" concept, sources said that despite Asustek's strong performance in the emerging tablet PC market, due to the continuous decline of Eee PC netbook orders, ASUS profits may be offset by the gains and losses in the tablet and netbook markets. This will cause a huge crisis for Asustek.

Industry analysts believe that Asustek has been relying on netbook sales to drive overall shipments. As demand is not clear in the future, Asustek has reduced notebook orders for Quanta and Compal. A PC vendor source told reporters that many PC makers are similar to Asus. "We are cautious about netbooks, how much demand there is, and the production line is tightly controlled." It is reported that in mid-November, Shanghai had appeared. Some models of Toshiba netbooks are out of stock on a small scale.

Super Li will become a hot market notebook industry veteran LI Lei bearish the outlook of the Internet. He said that "netbooks were the hottest in 2009 and have rarely been mentioned in the most recent year. The concept is a bit out of date. Conservative estimates for five years and a little bolder will make netbooks quit for two to three years."

"High-performance, ultra-portable ultrabooks should become the hot spot in the future." Li Lei said that as far as the industry is concerned that the ultrabook and the netbook are not in the same price range, he believes that "as soon as the ultrabook is recognized by the market and Intel's rational layout, the ultrabook A wide price system will be presented, and it is not difficult to make the cost down."

Some experts are optimistic about the positioning of the Internet. Yi Yi Consulting Chairman Zhang Yi believes that in the Tablet PC flying market, consumers currently do not know what "Super Edition" is normal, but the Internet is located between the thick notebook and tablet PCs with poor performance positioning advantages, It will surely be reflected in the future.