How to Grasp the Opportunity of Home Appliances Update Market

Today, the marketing elites from the home appliance industry have conducted in-depth discussions on the subject of “What is the new business opportunity for the upgrading of home appliances? How can we seize this opportunity?”. Through active discussion and selfless sharing of experience, we have reached the following valuable conclusions:

First, whether it is a question of new business opportunities?

1. The market for small and medium-sized cities still cannot abandon the main market for new home users. Therefore, we need to do a good job of channel sinking.

2. In big cities, real estate is declining, and it is really necessary to make efforts to upgrade them. Do a good job of updating this business opportunity.

3. Do a good job in the engineering market. Such as cooperation with the relevant state departments, to do their own good value for money inside. (Macro's experience)

Second, how to grasp the business opportunities in big cities?

1. Grasping the characteristics of consumers: The proportion of improved demand is high (10,000 and high).

2. According to different consumer demands and different categories, differentiated marketing (quality of the United States) in quality improvement and cost reduction.

3. The kitchen and toilet market is in a dualistic trend, and the urban terminal market is "high"; the "low" (fourth-grade analysis) of the three or four-tier market.

4. How to seize the large-scale affordable housing project market to be put into the market (Sakura snow Takami), our products have been done in public rental housing (Macro's experience)

5. From the newly built residential area to the second-hand housing trading platform, and cooperation with the intermediary, cut into the second-hand housing transaction portal, such as cooperation with the chain of real estate 6. Through the difference between products and services for the exchange crowd (Sakura snow Takami)