Atmel and Jingdong Intelligent held the "Wanwu Internet, security unlimited" intelligent hardware innovation design competition

Atmel Corporation, the global leader in microcontroller (MCU) and touch technology solutions, and JD.com jointly announced today that the "Internet of Everything, Unlimited" intelligent hardware innovation design competition will be officially launched in July. This competition is a six-month competition. It is a national competition between Atmel and JD.com in the field of intelligent hardware development and promotion. It aims to combine the advantages of the two companies in intelligent hardware and Internet of Things, and strengthen and unite. The existing intelligent hardware and IoT solutions are combined with cloud services and firmware to further release the "link" effect of the Internet of Things. At the same time, both parties hope to provide a simple and efficient platform for intelligent hardware innovators through this competition, and fully utilize Atmel's hardware solutions and Jingdong Intelligent's complete intelligent ecosystem advantages including interconnected technology and Jingdong intelligent cloud service. To help developers design high-performance, interconnected, safe and reliable intelligent hardware works. At the same time, Jingdong JD+ incubator will also provide perfect incubation services for outstanding award-winning projects, helping creatives to quickly enter the market.

Participants in this Smart Hardware Innovation Design Competition will receive the Atmel®|SMARTTM hardware platform (with Atmel CryptoAuthenTIcaTIon hardware encryption device option) for the participants to secure through the industry's ultra-low power hardware platform. Designed at the Atmel SmartConnect wireless connectivity solution delivers outstanding networking performance for smart hardware devices for IoT applications without sacrificing cost and performance; Atmel wireless chip-based hardware modules from third-party vendors are convenient for contestants Customized design for easy-to-use design; and Jingdong's comprehensive and comprehensive technology platform resources (interconnection agreement, Jingdong intelligent cloud and developer community service, Weilian App SDK, etc.), and finally create a refreshing intelligent hardware product. At the same time, the organizer will provide technical training for the selected contestants to help the participants realize their hardware and cloud-cut software design more quickly. The Jingdong Intelligent Community (jingzhi.jd.com) specializes in providing solutions and technical information, as well as project communication and problem solving functions and services for the developer community.

The contest stipulates that the contestant completes the design within three months, and submits the video and function introduction of the work to the organizer. The judges will decide to enter the finals of the 10 contestants to perform the final PK. In the final stage, the judges will select the best design from the aspects of originality, creativity, ease of use, productization and application in the IoT field. In addition to winning prizes, the winners will be provided by the organizers. Product design promotion, hardware support and a host of other help to bring design solutions to market.

Nowadays, under the environment of “public entrepreneurship and innovation” encouraged and promoted by the government, with the rapid growth of the Internet of Things market, there will be billions of smart interconnection devices in the future that require secure access to the cloud. Among the many IoT solutions, ensuring that innovative designers' solutions stand out is undoubtedly the product differentiation and technical absolute advantage. Atmel has the broadest portfolio of differentiated wireless product solutions in the industry to create smarter networking devices in the IoT era, bringing networked devices that once remained in concept to reality through innovator hands and Atmel hardware. It is precisely because of the constant innovation of hardware design innovators that Atmel's products are smarter, easier to use, fast and powerful, and have the industry's lowest power consumption to perfectly match the battery-compatible solution, and Atmel's original hardware encryption technology, It also ensures that the designer's solution is not only as powerful as the same type of product, but also different from other products in terms of security. In this cooperation, Jingdong Intelligent provides a powerful ecological platform support for intelligent hardware products by virtue of its interconnection technology, Jingdong intelligent cloud service, big data, industry chain integration resources, marketing resources and strong ecological resources. At the same time, with the channel advantage of Internet retail, Jingdong Intelligent can provide strong support for smart products to market in marketing, supply chain, logistics, delivery and follow-up services.

Atmel Global Vice President of Global Marketing, Sander Arts said: "We are very pleased to have the opportunity to cooperate with JD.com in the domestic market to provide IoT intelligent hardware developers with such a platform to stimulate their potential to show their talents through competition. Atmel, which supports maker sports and innovative technology, we hope to convey Atmel's concept of creating a hero by organizing such a competition, that is, in the world of maker, innovation and entrepreneurship, Atmel helps developers with Jingdong Intelligence. We are leading the market from maker space to becoming the real hero of creation. We fully believe that we are also looking forward to what kind of heroes will be born from us!"

Mr. Liu Xiangfeng, the project director of Jingdong Intelligent JD+ Incubator, said: “As early as the beginning of 2014, Jingdong announced the “JD+” plan to support the intelligent hardware entrepreneurship project, and in August 2014, it established the Jingdong Intelligent Group to create an open intelligent hardware industry ecosystem. Jingdong JD+ strategy includes JD+ incubator for early start-ups, JD+ accelerator for service mature enterprises and intelligent solutions for traditional enterprises. The core services of JD+ incubator include Jingshen entrepreneurial space and investment, online and offline marketing resources, and interconnection technology. Smart cloud and big data, and help intelligent hardware entrepreneurs through industrial design platform and supply chain platform service resources.

This collaboration with Atmel integrates the strengths of the two companies in IoT hardware development and intelligent ecosystem platforms, enabling IoT designers to intelligently interconnect IoT devices while enabling secure integration of cloud services into smart interconnect devices. Professional designers, makers and enthusiasts to achieve their designs. ”

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