Audi quattro coaster AR app "identifies" specific Audi TV ads

The Audi quattro coaster AR app "identifies" specific Audi TV commercials and is a participatory expansion experience for advertisers!

Audi released a new AR smartphone app triggered by their TV ad. The app takes the car from the on-screen ads to your living room or driveway.

According to a statement issued by the company, the Audi quattro coaster AR app "identifies" specific Audi TV ads and triggers a series of AR events if the correct ad is playing.

As a commercial, the app will show four four-wheel drive cars rushing out of your TV and directly into your living room or driveway.

If you think that simply admiring the Audi model of an Audi doesn't sound as good as you think, now I have good news to tell you. The app also lets you reduce the car to a matchbox size and provide them with a hot wheel style track.

Audi Norway and the Norwegian creative agency POL Oslo created the Quattro Coaster app.

The project's producer, Anna Adamson, explains how Apple's AR toolkit and computer vision can make this idea a reality:

“To achieve a seamless transition from TV advertising to augmented reality, we use computer vision to detect quattro TV commercials. Then we sync and place the enhanced content on the screen. Interestingly, even after the ad ends, the car remains In the room, Apple ARKit gives us the freedom to tell the new story type, which can effortlessly span several media."

All of this sounds relatively simple, because in the past few years, everyone has been paying attention to the development of AR. From an experience perspective, this may not be groundbreaking, but it should surprise advertisers around the world.

The goal of advertisers is to create meaningful moments for consumers and their brands. This app is a participatory extended experience that the advertising community dreams of.

Think of it this way: Even if you download the app, you can simply check it out and delete it now. You can also browse your ad on your Instagram homepage instead of browsing on your Instagram homepage. Your ad.

Even if you only go for five minutes, it means that Audi has increased their investment time in 30 seconds of advertising, which will increase your experience by 900%. Exaggeratedly, no marketing manager in the market will not hang on these numbers.

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