Apple, who has never appeared in CES, is called Alexa’s successor as “traffic duty”.

For Apple, CES has not been the main booth, but this year they seem to be unable to keep up with even a hot spot.

Apples who have never appeared in CES are not ignorant. They are called Alexa to succeed in "traffic duty."

Generally speaking, although Apple officials will not set up booths at CES, they will still be the focus of the show, because there will always be manufacturers to launch equipment related to Apple products.

However, this year everyone changed in the same direction, Apple is no longer "traffic responsibility", Amazon completely snatched their limelight, Alexa is much more red than Siri.

Although Apple has also brought several partners to its HomeKit, it is not a level compared to Alexa. In addition, Apple accessories manufacturers who usually occupy a huge area have no innovation this year. If you want to find some new products, I am afraid that the various interfaces that make up for the new MacBook Pro interface are the only bright spots.

If you want to say the best news that Apple has received at CES this year, I am afraid that its main rival has not come up with a new killer. First of all, the tablet exhibition area is dead; secondly, smartphone manufacturers generally do not look at CES.

However, the status of the Mac has been challenged. The manufacturers have not only launched a full-powered laptop, but also followed Microsoft's efforts on the desktop. The iMac, which has not been updated for many years, has never been more embarrassing.

At the same time, Qualcomm also launched a new chip Snapdragon 835, this year will not only become the standard of many flagship machines, but also into the smart home and the Windows PC industry that has been dominated by Intel all the year round.

As for how Apple will fight back, we will be able to see some clues in March this year.

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