On July 27, 2016, Xiaomi held a new product launch conference at the Beijing National Convention Center and officially released the Red Rice Pro and Xiaomi notebooks.
It is worth mentioning that Xiaomi specially invited more than 100 anchors at the press conference. These live red broadcasts each applied their skills and lived on the spot, which became the focal point of the conference.
In the new conference of internet companies, the red anchor has almost become an essential standard configuration.
The millet also specially prepared the "host special car" for the net red anchor, and the specifications are quite high, all Mercedes-Benz S-class.
TV media person, 3C digital radio show guest commentator @Vetrax 嚣 Zhang Weishi commented: “The treatment of the net red anchor slowly took you “media/self-media teacherâ€...â€.
However, back at the conference itself, Xiaomi was sprayed with false propaganda again. According to media reports, both laptops have continued to exaggerate the old problems of Xiaomi’s publicity, both at the press conference and on the official website.
A lot of netizens called for the sticker sent by Apple finally came in handy! Touched by a tearful ......
In the middle of the second area, Xiaomi prepared 63 special seats for these lords with lordosis and chin, and they constantly interacted and interacted with their “audiences†at the press conference.
In fact, this was the first time that the millet conference had arranged a “network anchor.†Although the 63 seats bearing the word “host†were not completely filled, after the conference was over, Xiaomi Technology CEO Lei Jun specifically went to the anchors. In the lounge, he expressed his thanks, and he said to the 11 female makeup artists in the room: "Thank you for coming to the conference of Xiaomi."
Millet did not disclose the appearance fees of these participating anchors, but a net-related practitioner revealed that the current broadcaster's anchor price is about 5,000 yuan, but in terms of diversion and sales, it is very Cost performance."
An anchorwoman holding an iPhone6s said that she would consider buying Red Rice Pro. The main reason for this is that the “dual shots†that enable background blurring make her feel attractive.
She also said that before this may be the first to buy another product released today - millet laptop Air, in addition to the 5,000 yuan price, she thinks finally can not be used to switch back to the guild's computer Microsoft system and their own Apple laptop system.
Last year, smart phones, smart TVs, and new car launches all started to invite celebrity big names to support the scenes to increase popularity. In the meantime, they could sing a few songs for you, so media friends began to dubiously call the new launch conference a concert. Without knowing when it started, the live concert scene the media friends were expecting began to slowly turn into a live webcast.
After the smart phones become more powerful, the live broadcast platform on the mobile side will allow these network anchors to no longer be restricted in live broadcast environments, and they will be able to broadcast live on their mobile phones. This will also allow manufacturers to invite Internet Red to participate in the launch.
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