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Stage lighting, as a branch of the lighting industry, has been developed as an independent professional lighting equipment market. At present, stage lighting has become an indispensable part of the pursuit of perfect art. With the development of the culture and entertainment industry, the large-scale opera house has become more and more demanding for the construction of stage lighting, and it has also put forward higher requirements for the various stage lighting manufacturers. Not only requires companies to have their own independent research and development capabilities, their own brands, but also requires enterprises to advance in product marketing, traditional agents, channel mechanisms can not fully adapt to the current fast-paced market changes, network marketing It is imperative.
Baiqi stage lighting
Shanghai Baiqi Stage Lighting Co., Ltd., a lighting company located in the economic core area of ​​the Yangtze River Delta in China, was established in the 1990s. Since its establishment, it has been committed to the research and development and production of stage lighting products. It has a huge marketing network throughout the country, and its products are also exported to India, Turkey, Russia and other countries. Today, the author was fortunate enough to interview Ms. Qiang Lijie, deputy general manager of Baiqi Stage Lighting. Let us have a deeper understanding of Baiqi.
Ms. Qiang, the first impression of the author is savvy and capable. The language of the speech reveals the keenness of the businessman. Ms. Qiang said that the competition in the stage lighting market is very fierce. Especially since the beginning of 2008, due to factors such as the appreciation of the renminbi and the rise in raw material prices, the expansion of the export market has become more and more difficult, and many foreign trade enterprises have begun to turn to the domestic market. This has led to more intense competition in the domestic market. Although we have established a huge marketing network in China, the traditional marketing methods can no longer meet the needs of our rapid market occupation. At this time, online marketing was put on the agenda.
In fact, as early as 2005, the top leaders of Baiqi Lighting have already seen the market prospects of network marketing. In 2005, Baiqi Lighting established its own corporate website. On September 14, 2006, it officially became a member of the trading network of HC. Ms. Qiang said that in the month after becoming a member, the company received the first order from the network. Although it was just a small list of chrysanthemum lights, the company saw a new way to open up the market. When the author asked why she could receive an order in such a short period of time, Ms. Qiang said with deep feelings, "There will be no pie in the sky, and only if you pay, you will have something to gain."
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