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Beijing time on January 28th news, according to the British "Financial Times" reported that Tencent has strengthened its efforts to attack Africa, it hopes to use the instant messaging service to destroy Facebook's WhatsApp.
Tencent has formed an alliance with Naspers, Africa's largest media company, to launch a social media application WeChat in the local area. WeChat has 650 million monthly active users in China, and WeChat costs less than SMS.
Holding 46.5% of Tencent's shares, their cooperation has become the best example of joint expansion of South African and Chinese companies in Africa. Naspers once invested $34 million in Tencent, and the investment has already achieved amazing returns. The investment has made Naspers the largest company in South Africa, and the company's chairman Koos Bekker has turned into a billion. Millionaire.
Brett Loubser, director of WeChat's African operations, said that the first time Africans contact the Internet is through mobile devices. He believes: "Africans have missed everything from desktops, PCs, and notebooks. Because of this, there will be many innovations in the mobile space in Africa, ahead of the rest of the world."
We only provide a simple information delivery function, and WeChat's service is much richer.
In order to integrate other services in the system, WeChat has set up a $3.5 million venture fund, which is mainly used to invest in some technology companies, and their services can be embedded in the APP. WeChat has invested in Money For Jam (M4JAM), which provides temporary work for people.
WeChat also partnered with Standard Bank to launch the “Digital Wallet†service, which is the largest bank in Africa by assets. The Industrial and Commercial Bank of China holds some of its shares. The service user can conduct financial transactions, and can also pay by mobile phone. The payee can also conduct transactions without a bank account number.
Roberts declined to say how many users WeChat has in Africa, but he clearly knows that the local competition is fierce. World Wide Worx, a technology consultancy in Johannesburg (north-eastern South Africa), estimates that WeChat has reached 6 million registered users in South Africa and WhatsApp has 14 million active users. In 2014, WeChat officially entered the African market.
"WhatsApp is 8 years old, we are 5 years late, and we are very satisfied with the results we have achieved," Robser said.
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