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The LED TV, which has always been regarded as a "luxury" by the people, is anxious to get rid of the embarrassing situation of pricelessness and no market. Recently, the reporter learned from the Shanghai Color TV Consumer Trends Seminar that before the end of the year, more than ten domestic and joint venture brands such as Hisense and Samsung will collectively reduce the price of LED TVs, with a maximum straight drop of 5,000 yuan. In terms of stores, Suning will also break the color TV replacement with a maximum of 400. The subsidy ceiling of the yuan is fully subsidized at 10% of the product sales price, which is expected to attract consumers.
"Luxury goods" rushed to the pro-people card because the price is too "noble", LED flat-panel TV has been high and low in Shanghai consumers, but this situation is expected to be broken at the end of the year. The reporter was informed that at present, Hisense, Skyworth, Konka, Haier, Changhong, TCL six domestic brands, as well as Samsung, Sharp, Sony, LG and other joint ventures have launched LED concept products, from November to December will continue to have more than 40 models New products will be launched, and various price reduction promotions will also be launched. For example, Samsung will push the "buy LED TV, send LCD TV" activities, Hisense will launch the purchase of LED products straight down 5,000 yuan of profit, the momentum is very large.
According to industry insiders, LED TV will become the protagonist of the future market. In the color TV industry, it has become a consensus. At the same time as the main products are expeditedly launched, the brands have already laid out in advance. This emerging city often has a polarization in the color TV market at the end of the year. Although the price of LED TVs is higher than that of traditional LCDs. The TV is a lot higher, but it has advantages in terms of brightness, power consumption, viewing angle and refresh rate. According to home appliance experts, the power consumption ratio of LED and LCD is about 1:10. It can provide a viewing angle of up to 160 degrees, and can display various text, digital, color images and animation information. Multiple displays can also be broadcasted online. In the strong light, you can also take pictures, and adapt to the low temperature of minus 40 degrees.
According to the business introduction, the vast majority of high-end VIP member customers buy large-screen LED color TVs from 46 inches to 55 inches, with an average price ranging from 7,000 yuan to 20,000 yuan; and the average price is 19 to 1,500 yuan. Inch to 32-inch LCD TVs have become the mainstay of the low-end market.
The old-fashioned subsidy ceiling was broken. The reporter observed that the reason why LED TVs were not as good as LCD TVs was related to the country's old-for-new subsidy policy. Since the maximum subsidy ceiling for color TV products is capped at 400 yuan, middle and low-end consumers who purchase color TVs below 4,000 yuan can enjoy subsidies at 10%, but consumers of LED and large-screen LCD TVs are not worthwhile, even if they buy one. The 20,000 yuan LED TV is also only 400 yuan subsidy, equal to only 2%.
Around the subsidy ceiling, the Shanghai appliance store has also started an article. According to Suning, it will take the lead in implementing the “compensation offer†this week, which will make up 10% discount for all LED products on sale and flat-panel TVs with 42 inches or more.
"Luxury goods" rushed to the pro-people card because the price is too "noble", LED flat-panel TV has been high and low in Shanghai consumers, but this situation is expected to be broken at the end of the year. The reporter was informed that at present, Hisense, Skyworth, Konka, Haier, Changhong, TCL six domestic brands, as well as Samsung, Sharp, Sony, LG and other joint ventures have launched LED concept products, from November to December will continue to have more than 40 models New products will be launched, and various price reduction promotions will also be launched. For example, Samsung will push the "buy LED TV, send LCD TV" activities, Hisense will launch the purchase of LED products straight down 5,000 yuan of profit, the momentum is very large.
According to industry insiders, LED TV will become the protagonist of the future market. In the color TV industry, it has become a consensus. At the same time as the main products are expeditedly launched, the brands have already laid out in advance. This emerging city often has a polarization in the color TV market at the end of the year. Although the price of LED TVs is higher than that of traditional LCDs. The TV is a lot higher, but it has advantages in terms of brightness, power consumption, viewing angle and refresh rate. According to home appliance experts, the power consumption ratio of LED and LCD is about 1:10. It can provide a viewing angle of up to 160 degrees, and can display various text, digital, color images and animation information. Multiple displays can also be broadcasted online. In the strong light, you can also take pictures, and adapt to the low temperature of minus 40 degrees.
According to the business introduction, the vast majority of high-end VIP member customers buy large-screen LED color TVs from 46 inches to 55 inches, with an average price ranging from 7,000 yuan to 20,000 yuan; and the average price is 19 to 1,500 yuan. Inch to 32-inch LCD TVs have become the mainstay of the low-end market.
The old-fashioned subsidy ceiling was broken. The reporter observed that the reason why LED TVs were not as good as LCD TVs was related to the country's old-for-new subsidy policy. Since the maximum subsidy ceiling for color TV products is capped at 400 yuan, middle and low-end consumers who purchase color TVs below 4,000 yuan can enjoy subsidies at 10%, but consumers of LED and large-screen LCD TVs are not worthwhile, even if they buy one. The 20,000 yuan LED TV is also only 400 yuan subsidy, equal to only 2%.
Around the subsidy ceiling, the Shanghai appliance store has also started an article. According to Suning, it will take the lead in implementing the “compensation offer†this week, which will make up 10% discount for all LED products on sale and flat-panel TVs with 42 inches or more.
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