Domestic color TVs have resorted to foreign aid to seek functional victory

Because of the lack of IT technology and personnel reserves, with the advent of smart TV era, color TV companies as soon as possible to improve the industrial chain has become an urgent matter. Recently, Konka, Skyworth and other companies have joined hands with IT companies to launch new products. According to industry sources, the marriage of IT companies is already a major trend in the domestic color TV industry, but at the same time, color TV manufacturers should also make more efforts in IT technology reserves to avoid future restrictions on people.

Domestic companies have recently pulled in foreign aid, and domestic TV companies Konka equipped with Android 4.0 operating system, smart TV touch control officially launched. In order to strengthen the cloud function of smart TVs, Konka has joined IT company Jinshan in the application of cloud security, cloud storage, cloud office, and cloud games. According to Konka introduction, when the TV is working, Jinshan Guardian will escort the whole process and make the synchronized cloud experience safe.

In fact, Konka has made several attempts in cooperation with companies in other industries, such as joint BesTV took the lead in realizing the richness of online content resources, jointly with China UnionPay’s first breakthrough in TV online payment restrictions, and the launch of Unicom’s unique license Voice Wizard and so on. The relevant person in charge of Konka said that he hopes to promote the various links of the industry chain to give play to their respective technical advantages, form mutual technical support, and achieve win-win development.

In addition to Konka, Changhong, Hisense, and other IT companies have also cooperated with IT companies such as HKUST, and have made fuss about TV's additional functions. In addition to IT companies, Skyworth also collaborates with medical institutions to develop cloud health TVs to enhance the uniqueness of its products. The TV has a built-in family health plan system to manage, analyze, and share data through the cloud platform, tailor a reasonable health plan for family members, and cultivate family members' healthy living habits.

The smart TV market function has made such attempts for Wang Cai TV companies because the emergence of smart TVs has overturned the traditional TV methods. In the traditional TV era, TV manufacturers competed with the appearance, quality, brand reputation and other indicators of TVs. However, with the advent of smart TVs, research and development of enhanced functions has become the focus of major TV companies.

The emergence of smart TVs is seen as a life-saving straw in the industry. Last year, due to the over-optimistic market demand for color TVs at the beginning of the year, high-inventory TV sets appeared in the TV market. In the past two years, driven by home appliances to the countryside and trade-in policies, market demand began to saturate. How to drive the replacement of color TV has become a concern for manufacturers. Some color TV manufacturers told reporters that some consumers choose LED TVs instead of CCFL LCD TVs to achieve energy efficiency. At present, before the panel technology has no new popular alternatives, only those who use features to attract consumers will be able to win more consumers if their TV products are more powerful.

Zhou Houjian, chairman of Hisense Group, said that at present, smart TV application experience is not good. Changing this status requires the company itself and the extensive participation of forward-thinking IT internet companies.

In recent months, domestic color TV companies Hisense, Changhong, and Konka have all launched voice and television, and the partners that have chosen this feature are HKUST. Appliance analyst Liang Zhenpeng pointed out that at present, color TV products continue to be IT, naturally need to cooperate with specialized IT companies. This is normal, but companies must also strengthen their own technical and personnel reserves.

When reporters visited the store, they found that the voice voice control functions of companies such as Hisense and Changhong were not much different. Sales staff said: "They have some of us." This shows that all rely on partners to upgrade product features, it will inevitably occur homogeneity problems.

In addition, some corporate sources also revealed that due to IT manufacturers out of technology, color TV manufacturers engaged in manufacturing, the final sales profit had to share with IT companies. Therefore, if you want to significantly improve the profitability of your company, you need to develop and master your own technology as soon as possible, and avoid being subject to human control.

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