Skyworth Promotes World's First AR TV, Two Future Technologies First Fit

On August 29th, at the Kerry Hotel in Beijing, Skyworth launched the world’s first “AR TV” with the theme “Lost seen in the world”. It is considered that China’s color TV industry and even the world’s color TV industry are all major technological breakthroughs. .

At the closing ceremony of the Rio Olympic Games in Brazil not long ago, Tokyo, the host of the 2020 Olympic Games, surprised the world with eight-minute performances. The AR film, which is cute and full of technology, has also spread to all parts of the world along with the Olympics.
In the eyes of technology peers, behind the 8-minute video in Tokyo is not just the image of propaganda, but also an industrial power of confidence in the future development of AR technology and expectations. AR (Augmented Reality) augmented reality technology as the "next big technology" has been highly concerned by top technology companies at home and abroad.

A foreign mobile game PokemonGo combined with AR technology has blown up an AR storm that hits the globe. This is the best example.
Pokemon Go leads users through every corner of their country and city through the interaction of reality and virtual scenes. It is like a "grass dolls" campaign. In China, mobile phone companies and network companies in some leading industries have also entered the AR field and launched their own AR products.

Skyworth took the lead in integrating TV large screen and AR technology, and greatly improved the display effect of TV screens through the new technology of “seamless” integration of real-world information and virtual world information.


Judging from the on-site experience, the AR TV experience has begun to take shape in several areas such as games, education, and business. The on-site visitors are particularly curious about the AR experience zone. They also ask the staff about Skyworth’s future in the AR area. planning.

The site also demonstrated the application of children's educational applications, AR somatosensory games, sports and fitness, and shopping fitting. The content is very rich. It is not difficult to see that Skyworth has achieved considerable strength in this aspect of technology research and development.

From the sci-fi imaginary to real life, human beings are step by step to change what they think into what they see. Several experts in the AR field who attended the meeting also stated that AR technology will break out this year in areas such as early childhood education and games.
It is understood that, compared with VR, AR does not prevent users from communicating with the outside world when receiving information. This ensures that AR is not restricted when used, does not need to be used in an unmanned environment or a specific environment, and does not have any effect on the real world. Exclusion, so AR augmented reality is also more practical.

Those who have watched the movie Iron Man know that in the high-tech world of comics, Tony Stark manipulated through gestures at home.

Market research firm IDC predicts that after 2017, AR system revenue will go beyond VR related income, mainly reflected in the application growth of medical services, product design and manufacturing.

Liu Weizhi, a director and vice president of Skyworth Group and president of the color TV division, said at the conference's summit forum that Skyworth hopes to speed up the advancement of AR's entire industry chain in family applications through the layout of AR, hoping to become a practice in this field. The leader is the leader.

Skyworth is the first brand to launch AR TV in the year of AR technology explosion; Skyworth is also the industry's first to combine OLED high-end display technology with AR technology, applying OLED and AR's two most promising "future technologies" to product.

OLED display technology, like AR technology, has attracted worldwide attention and is also seen as a new breakthrough in the growth of the industry by TV manufacturing. At the beginning of development, positioning high-end organic OLED TVs was widely recognized by many manufacturers and consumers for their high-quality, light-weight design and other technical advantages.

On the evening of May 9, 2016, CCTV pointed out in its news broadcast that many old traditional manufacturing companies used technological innovation to achieve power transformation and upgrading. Skyworth Group achieved mechanical substitution at the manufacturing end and improved production efficiency. In display technology, Become the world's first company to mass produce OLED TVs.

According to the AVC industry chain data, global shipments of OLED TVs were 400,000 units in 2015, which was a four-fold increase from 2014; shipments of OLED TVs increased to 1.3 million units in 2016. It is expected that global OLED TV shipments will continue to climb in the next two years, and in 2016 to 2017, it will maintain a 400% growth rate in China.

Many OEMs represented by Skyworth have already formed a firm OLED camp. Even those who once vowed not to do OLED have changed their attitudes and increased OLED investment.

This time, Skyworth introduced the world's first AR smart TV, using OLED organic display as the carrier of AR technology, and announced that a new era has arrived.