How to choose smart TV? Compare prices is only the first move

How fierce the smart TV competition? In recent days, the main model of millet TV suddenly dropped 700 yuan, making the industry one of the shock. The reduced price of the millet TV 3S 43 inches, as well as millet TV 3.55 inches, compared with the price of butchers, said LeTV is also the same size product is also 300 yuan cheaper, for consumers to bring smart TV the most cost-effective choice. However, in the face of fierce competition, what else should we pay attention to in addition to comparing prices?

Millet TV cuts each price cheaper than LeTV

Can best explain the problem, the consumer is still the most concerned about the price, so the author first of all on the current mainstream TV brands mainstream TV prices have some contrast, look at the price difference.

In order to be fair, I chose the current mainstream TV brand, of course, including the traditional television and smart TV rookie. From the collected data, from the traditional manufacturers to enter the smart TV's cool open, although there are advantages in the price, but a closer look at its 55 and 60-inch product parameters found that the screen panel only reached a resolution of 1920,1080, The use of 4K panel is only a small factory screen, display quality is difficult to reassuring. There are also claimed to be 64-bit chips to play word games, bully white users do not understand, actually only dual-core CPU plus quad-core GPU, the actual configuration on the current industry has thrown away from the mainstream. Of course, if the consumer has a small budget, he does not recommend choosing this kind of low-cost TV. Instead, it is better to choose a mainstream TV box and buy a big screen. The experience should be several times better.

Xiaomi Leshi and other brands, several years of fumbling, have grown into the current smart TV leader brand, but this leader is not only the performance of brand influence and sales, but also more important is the configuration performance industry leading, the appearance of exquisite workmanship, By the industry and the general consumer acceptance.

Although both brands have a good performance on the product side, and prices have always been very close to the people, but the sudden price cuts of millet TV have really made the public friends caught by surprise. From the above statistics of the recent mainstream size smart TV price comparison can be found in the mainstream 43-inch products, millet TV 3S price can be said to be the industry's lowest, only 1499 yuan, its quad-core ultra-thin configuration is also in the industry leading position.

In the 55-inch product, although the price of millet is not the lowest, the cool-down minimum price is not the slightest difference between the configuration performance and the design. From the official information, we can see that millet TV 55-inch with 9.9mm ultra-thin metal body design, positive Samsung / LG 4K screen, split design, MStar6A928 TV chip, these are in the industry mainstream level.

The 60-inch TV is also a heavy product launched by Xiaomi TV with full consideration of consumer demand. Like the former traditional TV makers Hisense and Skyworth’s Cool Open, they all have access to it. In contrast, Cool Open still has the lowest price, but See the parameters also found that it is an old product, whether it is design or configuration stay at last year's level, and can not be compared with the main product of millet.

Although similar configuration screening, Hisense a 60-inch in the appearance of the configuration and the performance of the industry are mainstream, but the price of millet TV 36 inches cheaper than its 1300 yuan, the difference is enough to buy a 43-inch TV, consumers Whoever chooses not to choose should be very clear.

Content richness influences purchase decisions

Regarding how to purchase smart TVs, in addition to the appearance/configuration and prices that will affect consumer decision-making, content has become the most concern of current consumers. In this regard, various companies have publicized large-scale moves, but what is the actual situation this year? In April, a media made comparisons between Xiaomi and LeTV’s films, TV series, and variety Top 50. The result was that Xiaomi was leading in all aspects. The reason is that in terms of content, LeTV, which started as a copyright distributor, follows the self-produced copyright model, which directly competes with other video sites. They naturally do not want to share their premium content with LeTV; as a video site , LeTV video also lags behind Tencent video, iQIYI, Youku potatoes several major video sites. Millet TV adopts a very smart strategy. It will focus on the hardware, and the content will adopt an aggregation model. It will be related to the division of major video sites. This will make it easier to attract mature platforms to cooperate. .

The most important thing is that Xiaomi also invested in iQiyi and became the second largest shareholder of iQIYI. Iqiyi does not need to introduce it. Now it is already the leader in the field of video. Not only does the movie library exceed CHC, it is the largest movie in China. The film library has many unique advantages in the TV series. The descendants of the Sun, the tomb notes and the old Jiumen, etc. These explosions are the exclusive copyright of iQiyi, and the close relationship between Xiaomi TV and iQiyi, love. Fantastic art, whether it is free or member content, all on the Xiaomi TV shows a completely open state.

Another member is the price, let alone LeTV sells 590 yuan of super sports members, and its super film and television member price is as high as 490 yuan, and the current millet TV member 199 yuan, can also be used to iQIYi PC side directly enjoy the icky Artist membership rights. LeTV Sports has launched a comprehensive payment model, and Xiaomi TV is still using its own best game, let rice noodles to see the free European Cup, the African Cup final.

Quality strategy can reduce purchase difficulty

Until now, traditional TV manufacturers have entered the smart TV industry later because of too few Internet genes, and there is not much innovation in content operation. Therefore, it is still difficult to catch up with LeTV and Xiaomi in terms of resources. Therefore, for consumers, it is clear that each brand has advantages in terms of content and can also help with selection.

In addition, the author also found in the collection of data comparison, many brands will launch multiple versions of the same size screen, this may be due to manufacturers to meet the diversity of user considerations, but the so-called different versions of the difference is actually very small, However, the price is different. First of all, it does not mean to confuse the suspicion of audiovisual, but it will surely cause consumer purchase difficulties. Millet TV's approach is different, take the high-end boutique route, a size of a version, take full account of almost all consumer needs, so that consumers simply choose the size of the TV according to the size of the living room, and decision-making easier.

Although there are a large number of current TV brands, many options are available, but this does not ultimately solve the problem of small white users. Through the author's comparison of the prices of the major mainstream TV brands in the near future, and the comparison of configuration and content, I believe that the choice will become very simple.

There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Click to download Millet Universal Tutorial Installation Method


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