LED lighting export pattern changes the rise of emerging markets

According to statistics, in 2014, the number of lighting enterprises above designated size reached 2,499, and the sales of lighting products was RMB 520 billion, a year-on-year increase of 10.6%. The export value was US$41.55 billion, a year-on-year increase of 15.4%, of which the export value of LED lighting products was US$9 billion, a year-on-year increase of 50%. From January to February 2015, China's LED lighting exports reached 1.59 billion US dollars, up 42.3% year-on-year. Although the growth rate has declined compared with 2014, it still shows a high growth trend. With the increase of demand, the output value of lighting has increased rapidly. LED lighting has gradually moved from the engineering market to the home market, and the traditional lighting space has been further oppressed, and the LED market space has been further expanded.

As far as China's export regions are concerned, the United States still holds the largest position. It is worth noting that two emerging markets in Russia and Vietnam have jumped to the top two, and the other two emerging markets, Malaysia and Singapore, have also experienced rapid growth and ranked among the top ten. It can be seen from the above data that the export market has turned a turning point in the past, the European and American markets are no longer occupying an absolute weight, emerging markets are rising, and the export pattern of China's LED lighting products has changed significantly.

Exported to Europe: growth continues to decline temptations and risks <br> <br> based on an analysis of the export data, LED lighting products in Europe and America is still the mainstream of China's export market, the North American market to occupy LED23.1% of global market share among the best in the future It will continue to show rapid growth. It is expected to achieve a compound annual growth rate of 20%. By 2020, the LED lighting market will reach US$27.3 billion, becoming the first target for global LED lighting exports and a place for LED lighting export enterprises to compete.

In 2014, the national lighting industry completed a total export value of 2.288 billion US dollars to the German market, an increase of 8.08%. In 2013, this growth rate was 16.31%, and in 2012 it was 19.67%.

In January 2014, the US government announced that 3.7 billion incandescent lamps would be phased out in the next three years. This vacated market space does give Chinese companies too much temptation. But at the same time, this position in the United States is dominated by international giants such as GE, Cooper, Philips, Osram, Samsung, LG, and Japan, and the competition is cruel.

The threshold for entering the European and American markets is relatively high. For example, in the US market, the products must meet the four certifications of electrical safety cTUVUS, electromagnetic radiation and wireless CC, IC, Bluet00th, energy efficiency testing (Energy Star), and chemical hazardous substances. Demand, this also makes many Chinese companies discouraged.

Russian exports: growth advantage in Heilongjiang clearance <br> <br> It is understood that the Russian lighting products mainly rely on imports, the proportion of imported LED lighting products more than 60%, fitting in the upper reaches of up to 70%, the main trade partners for China In the EU and the former Soviet Union countries, in 2014, the national LED lighting industry completed a total export of nearly 1 billion US dollars to the Russian market.

According to the conditions of Russia's accession to the WTO, tariffs on the import of LED lamps will be reduced year by year, and by 2015 will be zero tariffs. This will not only reduce the average price of imported LED lamps, but also lead to an increase in imports, which has been the “killing place” for LED lighting export companies in the past two years.

Due to location and other reasons, Heilongjiang has become the province with the largest export earnings to Russia. According to statistics, due to the demand of the Russian market, Heilongjiang has seen a sharp increase in the export of LED lamps for three consecutive years. In 2012, the total export volume of Heilongjiang only accounted for the national export volume. 6.21%, and in 2013 this figure reached 14.32%, and in 2014 it jumped to 34.99%.

Analysts estimated by the Express Review Company estimate that the import dependence of the LED lighting market will gradually decrease due to the increase in Russian domestic production.

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