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[Text|Zhou Jianhua] From July 6 to 12, 2015, the one-week Huayi Lighting 2015 Mid-Level Planning Meeting was held in Huayi Industrial Park. One hundred national marketing elites gathered together to summarize the market experience in the first half of the year. The company's annual marketing plan, do fine and fine domestic market advice.
In the first half of 2015, the competitive pressure of the LED lighting industry continued to increase. Under multiple pressures, Huayi Lighting has dared to break through, insisting on product as the core, service as packaging, overcoming various difficulties, and achieving contrarian growth in a severe market environment, mainly due to the following aspects:
1. The unified image of the terminal image standard The new lighting store has blossomed all over the country. The modern and simple image design has been highly recognized by dealers and has become the leading brand of LED home lighting terminal display. The operation mode of “Huayi Lighting + Huayi Lighting + Aike Shidun†has been successfully carried out in key provinces such as Guangdong, Zhejiang, Jiangsu and Anhui, and has been recognized and supported by customers.
2, new product research and development more highlights product innovation, into the market demand. The policy reform of integration of production and sales has responded quickly in the face of the trend of the smart home market. In production R&D, Huayi has devoted more energy and its products are more cost-effective. In the first half of the year, the hot-spot dimming color LED ceiling lamp, intelligent dimming LED table lamp, etc., in the extremely fierce market competition, with outstanding product performance to achieve brilliant results.
3. Promotion of activities and activities Actively carry out terminal activities, focusing on brand promotion and publicity. In the tough market environment, Huayi Lighting has faced difficulties, such as holding regional dealer conferences, participating in alliance bargaining sessions, group buying meetings, etc., to enhance brand awareness and loyalty, seize market share, and achieved good results.
4. Commercial lighting debut terminal is committed to “create a comfortable light environmentâ€, providing a complete set of LED commercial products for the terminal, providing professional lighting system solutions for various places, adopting the “terminal + engineering†marketing model to develop LED commercial lighting. Professional market.
"In the second half of the year, Huayi Lighting will make persistent efforts to actively promote the profit model of the composite store with the spirit of "ingenuity" to satisfy consumers' one-stop shopping demand and show the attitude of the lighting leading brand." Li Zhongning, deputy general manager of Huayi Lighting Said to reporters.
(Figure 1: Awarding Ceremony for Outstanding Marketers in 2015) 
(Figure 2: Li Zhongning, deputy general manager of Huayi Lighting, summed up the marketing work in the first half of the year)
In the first half of 2015, the competitive pressure of the LED lighting industry continued to increase. Under multiple pressures, Huayi Lighting has dared to break through, insisting on product as the core, service as packaging, overcoming various difficulties, and achieving contrarian growth in a severe market environment, mainly due to the following aspects:
1. The unified image of the terminal image standard The new lighting store has blossomed all over the country. The modern and simple image design has been highly recognized by dealers and has become the leading brand of LED home lighting terminal display. The operation mode of “Huayi Lighting + Huayi Lighting + Aike Shidun†has been successfully carried out in key provinces such as Guangdong, Zhejiang, Jiangsu and Anhui, and has been recognized and supported by customers.
2, new product research and development more highlights product innovation, into the market demand. The policy reform of integration of production and sales has responded quickly in the face of the trend of the smart home market. In production R&D, Huayi has devoted more energy and its products are more cost-effective. In the first half of the year, the hot-spot dimming color LED ceiling lamp, intelligent dimming LED table lamp, etc., in the extremely fierce market competition, with outstanding product performance to achieve brilliant results.
3. Promotion of activities and activities Actively carry out terminal activities, focusing on brand promotion and publicity. In the tough market environment, Huayi Lighting has faced difficulties, such as holding regional dealer conferences, participating in alliance bargaining sessions, group buying meetings, etc., to enhance brand awareness and loyalty, seize market share, and achieved good results.
4. Commercial lighting debut terminal is committed to “create a comfortable light environmentâ€, providing a complete set of LED commercial products for the terminal, providing professional lighting system solutions for various places, adopting the “terminal + engineering†marketing model to develop LED commercial lighting. Professional market.
"In the second half of the year, Huayi Lighting will make persistent efforts to actively promote the profit model of the composite store with the spirit of "ingenuity" to satisfy consumers' one-stop shopping demand and show the attitude of the lighting leading brand." Li Zhongning, deputy general manager of Huayi Lighting Said to reporters.
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