HomeKit equipment is the market prospect of China's smart home industry

Recently, with the arrival of the first batch of HomeKit devices, Apple has also begun to announce information on the remote control of this series of devices through the Siri command. Apple today updated its HomeKit device introduction page and announced a list of Siri commands that users can use for iPhone, iPad or iPod touch. According to the introduction, these Siri instructions include switching lights, adjusting lights, setting temperature, etc., enough for users to complete daily operations.

At present, the US home furnishing industry has entered a period of rapid development, with X-10 intelligent control products as the main symbol, which can be customized. Technology giants such as Google and Apple also made big moves last year. Google bought Nest for $3.2 billion, and Apple released HomeKit, the smart home platform at the developer conference.

However, compared with China's smart home market, China is still in the initial stage of promoting difficulties and high prices, and the United States has its own unique market environment. According to the “2015-2020 China Smart Home Equipment Industry Development Forecast and Investment Opportunity Analysis Report” released by the Prospective Industry Research Institute, the United States has more emphasis on information because of the residential environment and villas and single-family houses. Network connectivity, home entertainment control and other aspects. At the same time, because the US economy is more developed than in China, families can afford more redundant equipment, which also creates a broader imagination for the innovation of the US smart home industry. At the same time, the innovation and promotion of smart home technology has led to a decline in the unit price of smart homes, effectively promoting the promotion of smart home devices.

At present, the smart home market in the United States is mainly based on security and entertainment. In 2012, as many as 1.5 million homes in the United States installed smart home systems. From the smart home market segment, the United States is the largest market for residential automation systems and equipment. In 2010, the US market totaled $3.2 billion. It is estimated that the total US smart home equipment market will reach $5.5 billion by 2016, meaning 2010. The compound annual growth rate to 2016 is 9.4%. In addition, according to market expectations, by 2016, in the United States, the wireless connection for devices other than computers and mobile phones will bring nearly $1 billion in revenue to some companies.

Although China's smart home industry has gone through the concept of popularization, but due to the slow development, the smart home industry has not been popularized, most consumers have said that they have heard of smart home. According to forward-looking monitoring, more than 85% of consumers said they have heard of smart homes, but they still don't know which devices are included in smart homes. This is also the positioning of China's smart home industry. Since the introduction of the industry, there is no uniform standard to indicate what kind of demand the smart home needs to meet and what kind of service it can provide to consumers. This makes consumers' perceptions always in a more vague stage. The ambiguity of consumer cognition also leads to difficulties in consumer consumption, which has hindered the development of the smart home industry to a certain extent.

At present, the most important reason why smart homes are difficult to enter ordinary houses is that the price is too high. At present, the home intelligence is generally more than 100,000 yuan, and it is difficult for the public to accept this price. Assume that with the further development of technology, the price can be reduced to an acceptable range of about 30,000 yuan, then the market size is also very large. In 2014, the sales area of ​​commercial housing in China reached 1.206 billion square meters, and the potential new market for residential smart homes was more than 603 billion yuan per year. In China, with more than 400 million households, the potential stock market for residential smart homes is about 12 trillion yuan; As an application platform, smart home can generate countless business needs, such as PCs and mobile phones. Residential homes will become the focus of smart home participation in corporate competition. It can be seen that the market prospect of China's smart home industry is very broad.

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