What are the big brothers in the top festival talking about? Network "counterattack" TV station

The 2015 Shanghai TV Festival is underway. Here we gather the leading Chinese TV and Internet leaders and gold medal producers. The major forums are discussing phenomenal topics in the current Chinese television scene. "Taiwan Net Linkage" and "Internet News" The traditional media hugs ""a star and a star, are you ready?" and other key sentences, the big coffee people have their own opinions, sharp confrontation. Xiao Ji took out the quotations from the TV buddies for you to explore the status quo and future of the 2015 television scene.

Amazing playback of network-level phenomena

"The riotous playback amount is equivalent to running a man on the Youku Potato Line for a day or two. The cost of running out of comics is 50,000 to 200,000. The difference is that some of our editorial ideas are cheaper and some of them are more expensive. In this area, our production team will be allowed to do it, and some of the creativity will be done in the classroom. This outside shot is very cheap, if you must use a very beefy place, this may exceed 200,000. Volume 25 million. The amount of Internet programs broadcast and the cost should be different from those of TV programs." Wang Nima, the founder of the online hit talk show runaway cartoon.


After 90 and 95, young people have become the main fighting force of major variety shows. Variety big brothers believe that there is only one standard for becoming a phenomenon-level variety show, that is, the audience likes. It is a clear proof that runaway comics use low-cost games that are not inferior to high-cost, high-input, high-volume variety games such as running men.

Net program reverse input traditional TV

"Like a line of friends, it is a purely Web-based program. This year it will launch the third quarter. It has a title of zero in the first quarter, a title of 10 million in the second quarter, and a title of about 50 million in the third quarter. Geometry growth. Now this program has been aired on CCTV, and some foreign television stations also want to buy its copyright,” said Yang Weidong. President of Potato and Senior Vice President of Youku Group Yang Weidong

The future of online self-produced variety shows is most likely beyond imagination. It may gradually become the core competitiveness of video website content, become an important supplement to traditional TV variety shows, and may also be an important source of reverse television stations' prime time.
In the era of one star and two stars, the website became the third star

"There is a lot of data for this year to tell everyone here. The data shows that the price of video sites selling top-selling dramas has been the same as that of TV. The rise of video websites has made everyone feel that it is a drama and two-star era. The website is the third star, and the power of the Internet should not be underestimated.At the same time, the online drama has also been refined from the earliest crude and trivial net drama, and there is a high-level internet drama with a single episode production fee of more than 4 million. To really enter the upstream of the industry, it should be a mode of production and broadcasting of a brand-new and innovative film and television industry. So now which TV practitioners don't look at the Internet or ignore video sites means that they must be eliminated." Executive Vice President of China TV Drama Writer Working Committee and National Level One Screenplay Wang Liping

The future must be the era of "a drama and a star"

"I think the previous drama has many stars, including the current one star and two stars. It is very Chinese, because there is no other star or two star in other places. It is basically a drama and a star, so that the audience can be more selective. More than one star and one star means that your production must be even more enhanced. If the ideal of a drama and a star is to reach the top price of the top TV, you must have a very competitive production before you can win the market." Film and Television Co., Ltd. President Cai Yixi

"The current drama is more like a rehearsal of the next drama, because we have to make a difference in the content of the website, whether it's the accuracy or the choice of the theme itself. Personally feel that a play is a star, including the current network drama production Ye Hao, for the audience is the choice of content, but no longer choose a station or a habit of a model, eventually chasing the content to go. Network dramatist, director, producer Bai Yixuan

An ancient sword Qi Tan caused data rolling


Wang Liping: "Mr. Hou Hongliang, we all know that you introduced a very good drama last year. The old peasants, Peking have no battles and battles, and the old man and other plays. Whether it is the official or the media's word of mouth is superior, the evaluation is very high. However, I have a figure in my hand. This data is referenced by everyone and is also referenced by Hou. The play volume of these four plays is 5.048 billion, and the Gujian Qitan is 9.307 billion. This difference is not small. From this data, Will you feel a little uncomfortable in your heart?

Hou Hongliang: "It may be that our four dramas are not as good as Gu Jian because we did not really face the main audience of the network. It may be that we faced another group, but it really reflected the hands of the Internet. There is a lot of TV dramas in the past that we have neglected, but from now on, it is not too late now. Everyone will pay more and more attention to the online audience."

A taste change caused by a dark person

"When the Diablo came to the first season in 2014, there was a female one who acted like a special soldier. When we were in Hengdian, she talked to me and said that I was fire and I was recognized. I Didn’t you say you’re often recognized? She said that the person who recognized me before was a waiter at the hotel and I’ve been recognized by the flight attendants this time. It seemed like the people around me watching the network drama seems to watch more than TV shows. Slightly higher, I thought it was a very interesting thing at that time. At that time, I thought that the content of the Internet would become the future trend.” Dramawriter, director, producer Bai Yixuan

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