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Recently, Dingxing intelligent staff received reports from users, saying that the Jingdong crowdfunding platform has a product called “Kaitian Smart Door Magnet†and its smart door magnet listed last year is highly similar in appearance, product performance and product introduction. The cottage is suspect.
In fact, the case of "small cottage" similar to the smart door magnet is just a microcosm of the rapid development of China's smart home market. In the past two years, the concept of “smart home†has become famous in China, and smart home products are popular. As a result, the frequency of smart cottage products appearing on the market has begun to increase.
Analysts believe that China's smart home consumer market has broad prospects, but the standard is different. The frequent occurrence of the cottage phenomenon will become the bottleneck of the industry development. It is urgent for the government and the market to jointly manage the market to promote the sound development of the industry.
With the increasing volume of smart home market in China, the products of the cottage are no longer "low-key" as in the past, but instead have the trend of "washing white" through the crowdfunding platform.
According to the information on the online public complaints platform 21CN, it is not difficult to find that the word “crowdfunding†ranks first among popular keywords and has become the most concentrated area of ​​public complaints. Among them, the complaints against the smart home products on the Jingdong crowdfunding platform are not only "Kaita smart door magnetic", but also include Rockefeller smart bicycles and other products, and the number of complaints about the crowdfunding products is as high as 73.
In fact, unlike the foreign crowdfunding platform that collects 5% to 10% commission, the domestic crowdfunding platform mainly achieves profit through advertising revenue. This move easily leads to a low crowdfunding threshold and attracts the gathering of cottage products.
Ding Jing said that Ding Jing intelligent magnetic door has been listed last year, and he filed a complaint against Jingdong for the sale of the cottage. He has submitted a plagiarism comparison map of suspected door magnets to Jingdong, as well as the trademark, technology and appearance patent of Dingxing. Certificate, but the feedback received is to provide proof of judgment to prove the infringement of the other party, otherwise it can not be removed. “The demand for cottage products is to use low-cost advertisements through crowdfunding platforms to earn popularity, and pushing up popularity is also a pleasure for crowdfunding platforms. Therefore, there is a time when users and companies have no complaints.†Intelligent CEO Chen Bin said.
Some companies said that smart homes are mixed, because at present, China's smart home market is facing too many standards.
In order to effectively compete for control, occupy the commanding heights of the smart home market, first-line manufacturers or form a "faction", such as Xiaomi holding hands, Meizu and Haier marriage, strong joint Nuggets market. Or independently fight like Samsung, through the binding of its own TIzen system, open up the connection node of its smart home products, and thus achieve absolute control of the user's smart home system.
However, without substantial profit-driven, it is difficult for manufacturers to bow their heads to accept other rules. The resulting lack of uniform standards has also left room for survival in the market.
In this regard, Chen Bin agreed: "The fierce competition is conducive to enhancing the vitality of the market, but the barriers between enterprises will not only cause waste of redundant construction of resources, but also the manufacturers of cottages can not fish in the water by standard, and damage the reputation of the smart home market. Suppressing consumer demand."
The industry believes that for China's fast-growing smart home market, to meet the maturity of markets such as Japan and South Korea, market standards and cottage counterfeit goods are a threshold that must be faced, and this also tests the relevant departments and The wisdom and ability of the enterprise.
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