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Last Sunday, more than forty LED industry chain companies and representatives gathered in the beautiful green LED spring festival in Shenzhen Qingqing World. Although the weather was gloomy, the representatives of the participating companies were confident. More than two-thirds of people said they are optimistic that the LED market will maintain a growth rate of more than 15% this year (3.21 headlines). Confidence has become a key variable and a weather vane in the LED market.
“Re-starting†is the theme of the 2016 Gaogong LED Spring Festival and the theme of the 2016 LED industry in China. Just like today's weather, the spring blossoms and the sun are shining. After a hurricane of rain, the wind and rain will always pass, and the spring of LED has already arrived.
1, Mulinsen acquisition of the new river lighting filament lamp war will be staged
The giant Mulinsen has shot again.
Just like Mulinsen’s acting style, the four-character policy of “stable, accurate, sturdy and fast†has been carried out in the acquisition of the new light (Shaoxing) lighting of the filament lamp factory.
In 2015, the LED industry's general profit has been little left, and the LED patch market is a "sad and sorrowful". The traditional 2835 almost reached the "zero profit" range. The original market profits have fallen, and the opening of new subdivision battlefields has naturally been put on the agenda. What is the most talked about? Flip, UV, CSP, it seems that there is still a long way to go, filament lights? Indeed, after entering this year Its frequency of occurrence is exceptionally high.
In the traditional lighting giant Sunshine, Buddha photos and even "non-industry people" - the recent rapid entry of the United States, the international market, Philips also quickly launched a price war in this field, and Osram, GE have also been forced into the market. According to the incomplete statistics of high-tech LEDs, there are not many manufacturers of large-scale filament lamps in China. The average output of Yapu is 3 million/month, the daily Changji Group is 3 million/month, and Ningbo Kaiyao is shipping 1 million/ Month, Xinhe (Shaoxing) 80-100 million / month. This data has seen a lot of improvement compared to previous years.
This time, after the comprehensive cooperation with Jingdian in the field of filament lamps, Mulinsen took the new and lighting, and his ambition in the field of filament lamps is evident.
2. The top ten export enterprises account for less than 20% of the lighting exports.
Export has always been the main battlefield of China's lighting industry, no matter whether it is in the era of energy-saving lamps or in the era of LED lighting, this is beyond doubt.
With the decline in the growth of domestic lighting demand in 2015 and the near-looking price of products, the charm of the lighting export market is more evident than before. Especially in the current top ten enterprises in lighting export (click to view the top 10 rankings of the top ten lighting export enterprises), the market share is not only good and good, but the lighting outlet looks good and delicious.
Customs statistics show that in 2015 China's LED lighting exports totaled 10.229 billion US dollars, an increase of 10.9%; total exports reached 2.834 billion, export volume increased by 51.7%; export average price of 3.61 US dollars / only, down 26.9%.
At the 2016 Hi-Tech LED Spring Festival, many corporate leaders said they would continue to be optimistic about this year's lighting export business. Especially for small and medium-sized lighting applications, there are many kinds of lighting export products, especially in lighting products, which are small-scale non-standard products. Small and medium-sized lighting enterprises actually have a large market space.
With the large international manufacturers or the sale of their own general lighting business or increase the proportion of foundry, the future share of Chinese lighting companies in the global market will further increase.
3, looking for giant "blind spots" small and medium-sized packaging companies to dig deep into the subdivision
According to GGII research, in 2015, the gross profit margin of small and medium-sized packaging companies decreased more obviously. In addition to the decline in gross profit margin caused by the decline in prices, the shortage of orders and the increase in sales expenses and equipment idleness were also the main reasons for the decline in gross profit margin.
From this point of view, the industry rumors that "small and medium-sized packaging factory expansion is to find death, not to expand is waiting for death" has some truth. Without expansion, there is no scale effect cost can not be reduced, can not compete with the big factory on a horizontal line; if the expansion, the pressure of funds, orders is likely to let you "before the teacher did not die first, the hero made tears full." â€
The packaging giants will keep track of the technology development in the market segment of new technology products, but will not immediately invest on a large scale. Based on the reasons for controlling risks, they will wait patiently for the market technology to mature gradually. Or, by digging people to buy equipment to mass production, or to acquire the leader in this segment.
Whether it is to buy a few barrels of gold before the giant enters or wait for the giant's acquisition, focusing on a certain segment of the market to achieve the ultimate is already the only way for small and medium-sized packaging companies.
In April, Gaogong LED is about to launch an annual national survey. Different from the past, this year's research tour will be carried out in depth for a certain segment. On April 26th, the first special seminar on the filament lamp of the national tour will be held in Shenzhen. All the heroes of the heroes will be invited to gather in Pengcheng and talk about the filament lamp!
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