The analysis of Internet TV's superiority in 2016 is not just strong

In 2015, the television industry has suddenly become a huge arena. In addition to the mutual competition between traditional brands, we must also face the invasion of Internet TV, which is regarded as the first thing with coarse grains and music. With the advantage of the network's communications, it is clear that the limelight of the Internet TV brand has overshadowed the traditional TV manufacturers. The addition of new Internet brands such as micro whale and storm also made the "predecessors" feel an unprecedented sense of crisis. Throughout the year, all kinds of mutual enthusiasm and verbal warfare have also given viewers relish.


And finally a year of frustration passed, thinking about resting in 2016. However, the author is still naive and quiet Internet brands are expected to live soon. The 2016 bell just sounded, and LeTV released the fourth-generation super TV Max65 Blade at CES in Las Vegas, USA, which is far from the other side of the ocean. (I think this should be LeScene at the 2015 year-end conference. Appears only for CES deliberately reserved). It seems that 2016 is destined to be another year of flocking. This is not true. Recently, Cool Open and Coarse Grain have also resorted to their own tricks. It is said that Internet TV manufacturers can say that they belong to the strong kings. Then in 2016, what are they going to do to ensure their success?
Trick: Super high performance

Characteristics: Alluring, destructive, and general-purpose tricks say that "Made in China" is synonymous with cheap, and the emergence of Internet TV is to refresh the definition of the word cheap. The reason that Internet TV poses a great threat to traditional TV manufacturers is due to the content and resource factors, and the ultra-low price of equally configured products is also an important factor. The temptation of cost-effective temptation is undoubtedly huge for domestic consumers, otherwise, such Internet brands as music and popular will not rise in an instant. Therefore, in 2016, ultra-high cost performance is still one of the most common and destructive tricks for Internet TV.

Popular TV again plays a price butcher

On March 16th, it became a typical representative of this trick in 2016. Popular release of the youth series of four new television, and the price is extremely brutal, 65-inch 4K TV is only 3999 yuan, is simply outrageous, with "refresh the industry price bottom line" to describe not enough. Looking at the 65-inch TVs of traditional TV manufacturers is basically 6,000 yuan more, and Samsung, Sony and other international brands are as much as 10,000 yuan. Popularity has become a well-deserved price butcher!

Traditional brands include dealers, stores and other cost inputs

Some people may ask why Internet TV is so cheap? Is it difficult to cut corners? The online channel of Internet brand TV has mainly reduced the original costs of dealers, transportation, inventory, stores, and other channels under the listed lines. Therefore, in terms of product pricing, Internet TV manufacturers have more initiative and natural prices. It can be headstrong.

Internet TV refreshes industry prices again and again

Summary: Most of the Internet TV brands are similar, so the high cost performance is therefore the most common and most harmful to consumers and traditional TV manufacturers. 2016 has only just begun. Popular TV has already made its best demonstration. The price war will become the main theme again. Who is the ultimate winner of the price war? consumer? The author didn't understand, but there must have been a good show!

Trick: "Ecological" Dafa

Characteristics: The high cost performance of Internet TV's housekeeping skills is attractive, but it should be said that the Internet TV's ability to keep a watchful eye on video and audio resources is also the biggest advantage compared to traditional TV brands. However, at some point, Internet TV brands began to include this kind of content dominance into a seemingly high-level vocabulary - ecology.

LeTV's ecological TV layout

Taking Leshi, Storm and other Internet brands as examples, with their own video sites even own their own movie companies, swept the massive audio and video resources and many exclusive resources, movies, music, live events, etc., completely turning television into an entrance. Allows users to enjoy more abundant resources. Companies such as Coocaa that do not have their own vertical resources choose to cooperate with many content providers, such as Tencent video, iQiyi, etc., and integrate all resources together to achieve a very rich degree.

Storm TV ecosystem

LeTV's ecology includes platform+terminal+content+applications, while the storm's ultra-three ecology and the popular ultra-dimensional ecology also play similar signs. For consumers, content is the most important part, and ecology is not ecological. Maybe it's really not important, and most people don't necessarily understand the meaning of such a tall vocabulary.

The most popular shot at Internet televised conferences is "friends"

Summary: For this reason, LeTV and Cool Open have publicly challenged the term “ecology” on the Internet. Content competition has also become the most common program for “friends and merchants” in Internet TV conferences. The Internet TV brand will even spend hundreds of millions each year investing in the expansion of video resources, and there seems to be no reason for traditional TV makers to make such an investment. Internet TV fight content, traditional TV fight hardware, the respective advantages of the two parties are also more and more obvious.

Trick: HDR Black Technology

Features: 2016 New trends in TV industry, great hype The Shantou TV industry has seen a booming word - HDR. From CES 2016 in January to AWE 2016 in March, HDR has become a major television brand. The main theme. How can an Internet TV maker easily give up such a wonderful opportunity to market with a technology that is commonly called black technology?


HDR is what? What you don't know yet is OUT. HDR, the so-called "high dynamic range", most people heard that HDR is on the camera of a mobile phone. It synthesizes photos by continuous shooting, achieving a high dynamic range effect and capturing darker or brighter details. , make the photo effect more detailed. The TV HDR can be said to be a new technology, it can also be said to be a new video format, can make the details of the screen clear and dark, fully enhance the picture quality. However, HDR is similar to 4K, and only HDR source videos can better enjoy the best results.

TCL proposes full ecological HDR

The most impressive impression of internet brands is that, in addition to low prices, the ability to be good at hype is unsurpassed. For HDR, a black technology that won't be fired in the beginning of the year, how could Internet TV discard the bonus of this heavy skill? Domestic and foreign TV brands, including Samsung, Sony, TCL, etc., have all started the war. TCL has put forward the concept of “holistic ecological HDR”. How will Internet brands fight against it? This point, the author is still very interested in watching the show, I firmly believe that the Internet brand will certainly play!

When HDR comes to Internet TV, what kind of trick will it play?

Summary: Seizing industry hotspots is also one of the important marketing strategies. This has long been a problem for Internet TV brands. HDR, which is generally called black technology, will become a new trick in Internet TV to see who can do more.

Trick: OLED killer

Features: Known as the third generation of display technology, the main direction of future TV screens
The competition between OLED monthly LCD screens has been long-standing, and it has not been completely successful, but this does not affect OLED's position in the TV industry. Before CES2016, many people predicted that OLED will be the first year of the outbreak in 2016, but did not think that Samsung has only launched quantum dot TV. In addition to LG, other public brands still push LCD TVs, which hit the bricks Family's face. But where ever thought, the outbreak of OLED may need to rely on the power of Internet TV...

The first OLED Internet TV

At this year's AWE, Cool Open has shown people new 2016 TVs, which turned out to be OLED surface-mounted TVs. As a result, OLED officially broke into the Internet TV industry, and it was the first time that OLED TVs had been pulled into 10,000 yuan for the first time. Both the selling point and the selling point are really the typical style of Internet TV.

OLED TV is recognized as the third generation display technology

In view of the industry recognized third-generation display technology, OLED technology is undoubtedly has a huge advantage, for the future, I still prefer OLED TVs to dominate. Can not help but think that last year the establishment of the OLED industry alliance headed by LG, member list, music as part of the Internet brand names impressively in the list, which means that Internet TV is ready to enter the OLED field. Up to now, new Internet TV products have been released. Although OLEDs have not yet been seen, it is not impossible for other Internet TV brands to follow suit after the coercion. For the next whole year, Internet TV's actions It.

Cool open for the first time to pull OLED TV prices within 10,000 yuan

Summary: The charm of OLED TVs is beyond doubt. Originally, high-end TV products with a value of more than 10,000 yuan have been used. Internet TV suddenly shot such a card. It is undoubtedly very bright. However, the author is more concerned with the fact that, due to the combination of the high cost of OLEDs and the high cost-performance of Internet TVs, the OLED TVs can be more people-friendly and popular. Seeing that Kukai has successfully lowered the price of OLED TVs to less than 10,000 yuan, it seems that the future can be expected.

Trick: Surface TV

Features: Humans have been unable to stop the TV from turning!
In 2016, mankind could not stop the turning of the TV! Last year, under the auspices of Samsung and TCL, the curved surface entered a stage of full-scale development. The superior telepresence of surface TV and the arcier shape of more technological sense also attracted the attention of many consumers. In 2016, curved surface television will surely usher in a new development climax.

Letv pioneered the surface television of Internet TV

Looking at all Internet TV brands, only LeTV first introduced curved TV in 2015. In 2016, cool open and just released new products, millet, have also highlighted the curved TV big move. Although curved TV is still criticized by many people as more than practical, the fact is that humans have been unable to stop the development of curved television.

4000R gold curvature

The curvature of curved TVs is not arbitrary, and most curved TVs today use the 4000R's golden curvature, which is most suitable for viewing by the human eye. Curved TVs and the huge screens of IMAX theaters are similar. When watching IMAX movies, the reason to experience the grand feeling of liveliness and extreme immersion is that IMAX is a curved screen. The curved surface is more open than the flat surface. When watching a program on a curved surface television, the line of sight can be covered, so even at home, you can feel the feeling of watching a movie theater.

Humans have been unable to stop the development of curved television

Summary: So far, LeTV, Cool Open and other Internet TV brands have launched curved TVs. From the perspective of market attention, the effect is very good. Moreover, 2016 has only just begun, and Internet TV brands that have yet to make any moves will surely start planning.

Trick: thin endless

Features: More extreme appearance
In 2016, when it comes to the thinness of television, the first thing that comes to mind is definitely LG. The new high-end TV LG Signature G6, which was unveiled at CES and AWE, has a panel thickness of only 2.57mm, and is part-time thin to abnormal. As a result, an "ultimately thin" whirlwind was instantly created in the television industry.

Ultra-thin will lead the TV aesthetic trend

At CES 2016, LeTV released the fourth-generation super TV, the Max65 Blade, which also featured the ultra-thin slogan, and even declared that "want to see it, please do not stand on the side." And afterwards, the 7mm of the T55 OLED TV and the 5.9mm of the millet TV 3s were thinner than one. For this reason, a propaganda poster of the Xiaomi conference also caused several public television companies to “enclose”. It can be seen how fast Internet TV brands can follow up.

Trick: Split TV upgrade

Characteristics: fill in the hole you dug!
Split TV is also a term that suddenly became popular in 2015. It was not a new concept originally, but it was the result of habitual hype by Internet TV. It was coarse grains (yes and coarse grains!). After the first announcement that split TV was released, Cool Open, Storm TV and LeTV all went even further. At that time, it triggered a fierce fighting.

Split TV promises to be fulfilled

However, after the pit he dug, after a year, always fill it in? Split TV main advantage is that only hardware upgrades are convenient, so to speak, it seems that this year LeTV, cool open, and other brands that previously claimed to split the TV if you do not do follow-up hardware upgrades, can not only face the problem , The user of the pit is estimated to have gotten out of your home roof and uncovered it!
So, split TV is still a bit bigger, otherwise why both LeTV and CoolOpen have only one? However, coarse grains have been filled with pits, and the newly released new products are also split-type designs, which can be regarded as upgrading the previous generation of hardware!


Summary: For Internet TV, no matter how bragging about the hardware, after all, it is better than the strength of traditional TV manufacturers. Although they can't do it, they have to put on hard! The original advantages of resource and price advantage are naturally stable. Software and hardware go hand in hand, and it is also the best direction for development. The seven stunts, who learn first, can seize the opportunities and make a good hype. OLED has been won and won, the surface has been LeTV first, in 2016 has just begun, Internet TV is destined to re-stand on the arena, survival or not, and see their own practice. Faced with the irritating trend of Internet TV, what are the tricks for traditional vendors with strong hardware capabilities?

When HDR comes to Internet TV, what kind of trick will it play?

Summary: Seizing industry hotspots is also one of the important marketing strategies. This has long been a problem for Internet TV brands. HDR, which is generally called black technology, will become a new trick in Internet TV to see who can do more.

Trick: OLED killer

Features: Known as the third generation of display technology, the main direction of future TV screens
The competition between OLED monthly LCD screens has been long-standing, and it has not been completely successful, but this does not affect OLED's position in the TV industry. Before CES2016, many people predicted that OLED will be the first year of the outbreak in 2016, but did not think that Samsung has only launched quantum dot TV. In addition to LG, other public brands still push LCD TVs, which hit the bricks Family's face. But where ever thought, the outbreak of OLED may need to rely on the power of Internet TV...

The first OLED Internet TV

At this year's AWE, Cool Open has shown people new 2016 TVs, which turned out to be OLED surface-mounted TVs. As a result, OLED officially broke into the Internet TV industry, and it was the first time that OLED TVs had been pulled into 10,000 yuan for the first time. Both the selling point and the selling point are really the typical style of Internet TV.

OLED TV is recognized as the third generation display technology

In view of the industry recognized third-generation display technology, OLED technology is undoubtedly has a huge advantage, for the future, I still prefer OLED TVs to dominate. Can not help but think that last year the establishment of the OLED industry alliance headed by LG, member list, music as part of the Internet brand names impressively in the list, which means that Internet TV is ready to enter the OLED field. Up to now, new Internet TV products have been released. Although OLEDs have not yet been seen, it is not impossible for other Internet TV brands to follow suit after the coercion. For the next whole year, Internet TV's actions It.

Cool open for the first time to pull OLED TV prices within 10,000 yuan

Summary: The charm of OLED TVs is beyond doubt. Originally, high-end TV products with a value of more than 10,000 yuan have been used. Internet TV suddenly shot such a card. It is undoubtedly very bright. However, the author is more concerned with the fact that, due to the combination of the high cost of OLEDs and the high cost-performance of Internet TVs, the OLED TVs can be more people-friendly and popular. Seeing that Kukai has successfully lowered the price of OLED TVs to less than 10,000 yuan, it seems that the future can be expected.

Trick: Surface TV

Features: Humans have been unable to stop the TV from turning!
In 2016, mankind could not stop the turning of the TV! Last year, under the auspices of Samsung and TCL, the curved surface entered a stage of full-scale development. The superior telepresence of surface TV and the arcier shape of more technological sense also attracted the attention of many consumers. In 2016, curved surface television will surely usher in a new development climax.

Letv pioneered the surface television of Internet TV

Looking at all Internet TV brands, only LeTV first introduced curved TV in 2015. In 2016, cool open and just released new products, millet, have also highlighted the curved TV big move. Although curved TV is still criticized by many people as more than practical, the fact is that humans have been unable to stop the development of curved television.

4000R gold curvature

The curvature of curved TVs is not arbitrary, and most curved TVs today use the 4000R's golden curvature, which is most suitable for viewing by the human eye. Curved TVs and the huge screens of IMAX theaters are similar. When watching IMAX movies, the reason to experience the grand feeling of liveliness and extreme immersion is that IMAX is a curved screen. The curved surface is more open than the flat surface. When watching a program on a curved surface television, the line of sight can be covered, so even at home, you can feel the feeling of watching a movie theater.

Humans have been unable to stop the development of curved television

Summary: So far, LeTV, Cool Open and other Internet TV brands have launched curved TVs. From the perspective of market attention, the effect is very good. Moreover, 2016 has only just begun, and Internet TV brands that have yet to make any moves will surely start planning.

Trick: thin endless

Features: More extreme appearance
In 2016, when it comes to the thinness of television, the first thing that comes to mind is definitely LG. The new high-end TV LG Signature G6, which was unveiled at CES and AWE, has a panel thickness of only 2.57mm, and is part-time thin to abnormal. As a result, an "ultimately thin" whirlwind was instantly created in the television industry.

Ultra-thin will lead the TV aesthetic trend

At CES 2016, LeTV released the fourth-generation super TV, the Max65 Blade, which also featured the ultra-thin slogan, and even declared that "want to see it, please do not stand on the side." And afterwards, the 7mm of the T55 OLED TV and the 5.9mm of the millet TV 3s were thinner than one. For this reason, a propaganda poster of the Xiaomi conference also caused several public television companies to “enclose”. It can be seen how fast Internet TV brands can follow up.

Trick: Split TV upgrade

Characteristics: fill in the hole you dug!
Split TV is also a term that suddenly became popular in 2015. It was not a new concept originally, but it was the result of habitual hype by Internet TV. It was coarse grains (yes and coarse grains!). After the first announcement that split TV was released, Cool Open, Storm TV and LeTV all went even further. At that time, it triggered a fierce fighting.

Split TV promises to be fulfilled

However, after the pit he dug, after a year, always fill it in? Split TV main advantage is that only hardware upgrades are convenient, so to speak, it seems that this year LeTV, cool open, and other brands that previously claimed to split the TV if you do not do follow-up hardware upgrades, can not only face the problem , The user of the pit is estimated to have gotten out of your home roof and uncovered it!

So, split TV is still a bit bigger, otherwise why both LeTV and CoolOpen have only one? However, coarse grains have been filled with pits, and the newly released new products are also split-type designs, which can be regarded as upgrading the previous generation of hardware!


Summary: For Internet TV, no matter how bragging about the hardware, after all, it is better than the strength of traditional TV manufacturers. Although they can't do it, they have to put on hard! The original advantages of resource and price advantage are naturally stable. Software and hardware go hand in hand, and it is also the best direction for development. The seven stunts, who learn first, can seize the opportunities and make a good hype. OLED has been won and won, the surface has been LeTV first, in 2016 has just begun, Internet TV is destined to re-stand on the arena, survival or not, and see their own practice. Faced with the irritating trend of Internet TV, what are the tricks for traditional vendors with strong hardware capabilities?




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