Apple Press Conference: Redefining Watches and Laptops

At 1:00 AM on March 10th, 2015, Apple officially announced the price and time for the sale of the Apple Watch at the conference of San Francisco's Parkside Art Center and released a newly designed MacBook notebook.

Let me talk about the most important

Apple Watch: The sports version starts at 2588 yuan, and the highest rose gold version sells at 126,800. The booking starts from April 10 and is released on April 24. The first wholesale region includes mainland China.


New MacBook: 12-inch Retina display, no fan, only one 5-in-1 USB-C connector, three gold and silver grey matching colors, weighing less than 1kg, starting at $9288, 4 On the 10th of this month, it will be sold in the United States. The time to market in China is unknown.


At the same time, Apple released an iOS 8.2 system pre-installed with the Apple Watch app, and now it can open iPhones and iPads to receive update alerts. For reference, my iPhone 5s update file size is about 440 MB. The screenshot is the first screen of the Apple Watch app. After pairing, the iPhone can be used to install a proprietary application for the watch. Since the Apple Watch itself does not have networking capabilities, it requires an iPhone 5 and newer models to work with it. Android users wash and sleep.


Back to the conference site


Apple has held events at the San Francisco Grassland Arts Center many times. The most famous of these is Apple's iPad launch hosted by Jobs in 2010. Apple officials said here in the teletext: "It's full of memories, stories, and can't wait..."

Apple Store Retail Store, 21 in China


The opening video introduces the opening of the Apple Store retail store in Hangzhou West Lake in January 2015. This store has made new breakthroughs in architectural design and has made several appearances in international media. Apple CEO Tim Cook introduced that in the past month or so, Apple has opened six new retail stores in China, bringing the total number to 21. Apple has 453 retail stores in 16 countries around the world. In the last quarter, customers reached 120 million, equivalent to 270,000 customers per store.

Apple TV Adds Channel HBO NOW


Tim Cook invited HBO's CEO, Richard Plepler, to introduce Apple TV's new channel in the United States: HBO NOW. HBO NOW channel subscription price $ 14.99 / month, the first month is free. At the same time, Apple TV, which already has 25 million subscribers, has cut its price from US$99 to US$69. In contrast, China's TV box is subject to policy restrictions and it is still unable to provide live TV broadcasts, not to mention live broadcast services tailored specifically for TV boxes.

iPhone sales exceed 700 million


Tim Cook introduced the achievements of the iPhone: In June 2007, the total iPhone sales exceeded 700 million. It is based on a large user base, Apple Pay has been recognized by more than 2,500 banks, CarPlay is adopted by major car manufacturers, HomeKit has become a standard for home device compatibility, and HealthKit helps more people manage health data... In this iOS In the 8.2 version update, the system-preset "health" application is the most improved software other than the Apple Watch application. Now it supports the input of personal height and weight data.

iPhone for medical research


Surprisingly, Apple spent a lot of time at this conference to introduce the use of the iPhone in medical research. Apple invited colleague Jeff Williams to come on stage to introduce the research and development of "Research Kit, a software infrastructure for medical research." There have been a number of research institutes using ResearchKit to study a variety of difficult and severe diseases, including Xuanwu Hospital of China's Capital Medical University. The first batch of 5 apps based on ResearchKit were mainly used for research on Parkinson's disease, diabetes, cardiovascular diseases, etc., and will be available for download from the Apple Store. ResearchKit will be released as open source in April.

New MacBook: Redefining Laptops

Cook said that Apple will learn from designing iPhones and iPads to use in the design of new-generation MacBooks and decide to do something ambitious and bold – redefining laptops.


In fact, the launch of the MacBook Air in 2008 has led to the direction of development of notebook computers to a large extent. After a lapse of 7 years, Apple decided to subvert itself. This is what Apple is best at, and it is unique. Since the 1970s, it has been one of the most important reasons for the "loyalty."

Just like the iPhone and iPad, the new-generation MacBook (the official website calls "the new MacBook") benefits from Intel's new Broadwell architecture, Core-M, an ultra-low-power processor, eliminating the need for a fan and working quietly.


Just like the iPhone and iPad, the new MacBook is the first to use a five-in-one USB-C interface on a computer to charge, transmit data, connect to a monitor, and so on... all with a positive and negative pluggable interface. Strictly speaking, the headphone jack on the right side of the fuselage should be two interfaces.


Just like the iPhone and iPad, the new MacBook uses a high-resolution screen, 12-inch 2304 x 1400, ppi 226.


Just like the iPhone and iPad, the new MacBook comes in 3 gold colors: gold, silver and gray.


However, what the sofa network really cares about is that Apple has not adopted the touch screen on a new generation of notebook computers, but continues to carry out technological innovation on the touchpad. The new Force Touch trackpad with pressure detection allows the tap and press to be two different “gestures” and correspond to new software features—such as the press to activate the dictionary retrieval function, which used to require three-finger taps. It is worth mentioning that the new technology will also be used in the 2015 version of the 13-inch Retina version of the MacBook Pro.

Summary The new MacBook: 12-inch Retina display, no fan, fuselage only a five-in-one USB-C interface, with the iPhone's gold and silver gray three kinds of color, weighing less than 1 kg, starting at 9288 yuan, It will be available in the United States on April 10, and the time to market in China is unknown.

Apple Watch: starting at 2588 yuan, China is among the first countries





The Apple Watch has three series of different materials and 38mm and 42mm of different sizes.

The Sport version of the Apple Watch is an aluminum shell, but it does not have a sapphire glass screen, which is the stencil version, which is 2588 yuan and 2988 yuan in size.

The regular version of the Apple Watch is a stainless steel case with a sapphire glass screen, that is, the middle version, the small 4188 yuan, and the large size 4588 yuan.

Edition Apple Watch is gold or rose gold case, sapphire screen, that is, local version, the lowest 74,800 yuan, up to 126,800 yuan.

The universal variety of strap prices range from 398 to 3588 yuan.





Kevin Lynch, the Apple executive who demonstrated Apple Watch, demonstrated how to send and receive WeChat using Apple Watch. Through the interface, you can see that the WeChat “friend circle” can be viewed on the Apple Watch.