![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
Smart TVs are entering the era of big screens. From the models currently sold by major companies, we can see some clues. Cool open official website in the sale of 23 models, of which 55 inches and above smart TV occupy 11 models, almost half of the world. Millet official website in the sale of five models, of which three are 55 inches and above smart TV. LeTV pushed the big screen to the extreme and released a 120-inch uMAX. Among the 16 models sold, 9 models have 55 inches or more. It can be said that it is with the help of internet companies that smart TVs have entered the era of big screens.
1,55 inches has become a battleground
We classify 55-inch smart TVs into four categories (JD.com): 55-inch, 58-60-inch, 65-inch, and 65-inch. We can see that only 55-inch TVs are cool, millet, and LeTV. All have the size, which has a cool open 55-inch smart TV 5, 1 millet, music as 3 models. 55 inches has become a contestable spot for Internet TV companies, reflecting from the side that the size of smart TVs has a large number of users.
2, panel suppliers greatly reduce prices
Of course, the factors influencing the smart TV's big screen are many. The user's demand is one aspect, and the 55-inch panel price drop is also an important factor. From 2014, the prices of panels of all sizes have been declining. Taking Innolux as an example, between September 2014 and March 2015, when the 40-inch and 42-inch panels stopped falling and developed steadily, there was still no decline in the price of the 55-inch panel. This brings 55-inch smart TV high cost performance, such as millet TV 3 (excluding speaker version) 3999 +150 shipping, cool open U55C price 3299 yuan, music as ultra 3X55 3699 yuan
From the above figure, we can see that the 65-inch and 55-inch panel prices are very different, which, to a certain extent, limits the 65-inch smart TV to low prices. In contrast, the 55-inch and 50-inch panel prices are not much different, and the 55-inch panel continues to reduce the momentum of the price, but also for its advantage to open the market to provide a basis for price advantage.
3, the user's expectations for smart TV
In addition, the user’s expectations for smart TVs are also one of the factors leading to the continued popularity of large-screen smart TVs. Through investigation, it was found that among the crowds who buy smart TVs, the 5,000 yuan smart TV is the most popular, and the ultra-low price of the big screen smart TV is just in line with the user's expectations. More than one quarter of people are willing to buy more than 55 inches. Smart TV.
To cool open, for example, its large-screen smart TV prices are mostly below 5,000 yuan, such as the 50-inch K50 is priced at 2,499 yuan, 60-inch K60 is priced at 3999 yuan, 65-inch K65 is priced at 4,999 yuan. A large wave of cost-effective products, so that users do not have to pay more money, they can get a satisfactory large-screen smart TV, which led to the popularization of large-screen smart TV.
In 2015, as the unit price of the entire TV industry decreased and the sales volume soared, 4K large-screen smart TVs were favored by the market. The penetration rate increased by 17% from the previous year to 31%, and became the main model of sales. . At present, Coocaa, LeTV, and Xiaomi all focus on 4K large-screen smart TVs, accounting for 44%, 63%, and 80% of all their products respectively.
Write last
It is inevitable that large-screen smart TVs have become a market trend. The 55-inch Internet TV is a must-win area for Internet TV companies and will continue to perform in 2016. After the savage development in 2015, the appearance of smart TVs and the homogenization of hardware are presented. While smart TVs satisfy the big screens, they have more outstanding workmanship, more stable and easy-to-use systems, more comprehensive video resources, and more reliable quality. And after the sale, it will truly become the key to test the continued good development of Internet TV companies.
1,55 inches has become a battleground
We classify 55-inch smart TVs into four categories (JD.com): 55-inch, 58-60-inch, 65-inch, and 65-inch. We can see that only 55-inch TVs are cool, millet, and LeTV. All have the size, which has a cool open 55-inch smart TV 5, 1 millet, music as 3 models. 55 inches has become a contestable spot for Internet TV companies, reflecting from the side that the size of smart TVs has a large number of users.
Of course, the factors influencing the smart TV's big screen are many. The user's demand is one aspect, and the 55-inch panel price drop is also an important factor. From 2014, the prices of panels of all sizes have been declining. Taking Innolux as an example, between September 2014 and March 2015, when the 40-inch and 42-inch panels stopped falling and developed steadily, there was still no decline in the price of the 55-inch panel. This brings 55-inch smart TV high cost performance, such as millet TV 3 (excluding speaker version) 3999 +150 shipping, cool open U55C price 3299 yuan, music as ultra 3X55 3699 yuan
From the above figure, we can see that the 65-inch and 55-inch panel prices are very different, which, to a certain extent, limits the 65-inch smart TV to low prices. In contrast, the 55-inch and 50-inch panel prices are not much different, and the 55-inch panel continues to reduce the momentum of the price, but also for its advantage to open the market to provide a basis for price advantage.
3, the user's expectations for smart TV
In addition, the user’s expectations for smart TVs are also one of the factors leading to the continued popularity of large-screen smart TVs. Through investigation, it was found that among the crowds who buy smart TVs, the 5,000 yuan smart TV is the most popular, and the ultra-low price of the big screen smart TV is just in line with the user's expectations. More than one quarter of people are willing to buy more than 55 inches. Smart TV.
To cool open, for example, its large-screen smart TV prices are mostly below 5,000 yuan, such as the 50-inch K50 is priced at 2,499 yuan, 60-inch K60 is priced at 3999 yuan, 65-inch K65 is priced at 4,999 yuan. A large wave of cost-effective products, so that users do not have to pay more money, they can get a satisfactory large-screen smart TV, which led to the popularization of large-screen smart TV.
In 2015, as the unit price of the entire TV industry decreased and the sales volume soared, 4K large-screen smart TVs were favored by the market. The penetration rate increased by 17% from the previous year to 31%, and became the main model of sales. . At present, Coocaa, LeTV, and Xiaomi all focus on 4K large-screen smart TVs, accounting for 44%, 63%, and 80% of all their products respectively.
It is inevitable that large-screen smart TVs have become a market trend. The 55-inch Internet TV is a must-win area for Internet TV companies and will continue to perform in 2016. After the savage development in 2015, the appearance of smart TVs and the homogenization of hardware are presented. While smart TVs satisfy the big screens, they have more outstanding workmanship, more stable and easy-to-use systems, more comprehensive video resources, and more reliable quality. And after the sale, it will truly become the key to test the continued good development of Internet TV companies.