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2015 has already become history. Looking back at OTT this year, it is most appropriate to describe it as an ups and downs. First of all, genuine resources have been hit by piracy and they have once again been banned by the SARFT. However, in this turbulent market, consumers are still enthusiastic about TV boxes. Soaring, this may be the development opportunity that Internet + brings to TV boxes. In 2015, what happened in the OTT box market, what things were worth commemorating, and what lessons were brought about?
Odd user's day of OTT market
In October 2015, SARFT also announced a list of 81 illegal video software applications, including well-known software and live broadcasts, and Tai Jie’s videos. Shortly after this list was released, some media broke the news that the famous live broadcast software Taijie will carry out joint planning and upgrading of the licensee Southern Media, and the upgrade is called whitewash in the industry.
Ali stops the consumer's consumption confidence in the box
When the incident occurred, opinions varied. Some speculated that radio and television were behind the scenes. Others stated that this was something Ali took in order to benefit. For these two points, the author can not go to textual research, but one thing is clear, that is, the user's confidence is lost. Even if the subsequent suspension of the service was properly handled, the user's damaged heart could not be recovered.
Android and Alibaba Cloud are two overlords of the OTT market! However, after this incident, users have chosen the Android system, and most of them have opted for large brands such as UT eggs, millet and other network boxes. If you are not harmed, you must choose a regular license party!
The secret of the old brand popular
Skybox, Tmall and other old box manufacturers have relatively bright performance in 2015, and UT eggs as latecomers, have achieved good results in the OTT market. According to the data, Skyworth Digital’s sales of OTT boxes increased by 162.71% year-on-year in January-September 2015 after it fully entered the Internet business. It is no doubt that this transcript is enough to make Skyworth’s numbers proud. At the same time, a series of products in self-owned brand Skyworth boxes currently rank among the top three in the total sales of e-commerce platforms such as JD.com and Taobao, and there are more than 4 million user data, which is also a remarkable achievement.
Of course, as a latecomer UT egg network box, it also has a good performance. UT Eggs' pioneering brave man is the legendary UTStarcom of the PHS era. Whether it is in technology or economic strength, it is enough to make the hardware of the product strong and the software is "fresh", especially in the shape of many network boxes. With an eclectic style, the appearance of a white egg with a full-bodied brand has been favored by a large number of users. Throughout 2016, this product cannot be overlooked!
Complimentary formal content licenses can survive longer
Whether in the Internet TV industry or in the OTT box industry, content is an important part. Content is king, this word is not groundless. Because television boxes are repeatedly subject to strict control, and relying on the video content supply of the seven licensees has been difficult to meet the increasing needs of users, so many manufacturers in order to continue to enrich the contents of the box, choose and Internet video portal or regular video Producer cooperation, this has become a shortcut.
Looking ahead to 2016, can TV boxes usher in spring?
In recent years, the development trend of Internet TV has been gradually increasing. With the continuous expansion of the Internet+ era, the OTT box market is not only facing the pressure from policies, but also facing the erosion of Internet TV users. So how do you get the TV box? It is a question worth considering carefully!
Odd user's day of OTT market
In October 2015, SARFT also announced a list of 81 illegal video software applications, including well-known software and live broadcasts, and Tai Jie’s videos. Shortly after this list was released, some media broke the news that the famous live broadcast software Taijie will carry out joint planning and upgrading of the licensee Southern Media, and the upgrade is called whitewash in the industry.
Ali stops the consumer's consumption confidence in the box
When the incident occurred, opinions varied. Some speculated that radio and television were behind the scenes. Others stated that this was something Ali took in order to benefit. For these two points, the author can not go to textual research, but one thing is clear, that is, the user's confidence is lost. Even if the subsequent suspension of the service was properly handled, the user's damaged heart could not be recovered.
Android and Alibaba Cloud are two overlords of the OTT market! However, after this incident, users have chosen the Android system, and most of them have opted for large brands such as UT eggs, millet and other network boxes. If you are not harmed, you must choose a regular license party!
Skybox, Tmall and other old box manufacturers have relatively bright performance in 2015, and UT eggs as latecomers, have achieved good results in the OTT market. According to the data, Skyworth Digital’s sales of OTT boxes increased by 162.71% year-on-year in January-September 2015 after it fully entered the Internet business. It is no doubt that this transcript is enough to make Skyworth’s numbers proud. At the same time, a series of products in self-owned brand Skyworth boxes currently rank among the top three in the total sales of e-commerce platforms such as JD.com and Taobao, and there are more than 4 million user data, which is also a remarkable achievement.
Of course, as a latecomer UT egg network box, it also has a good performance. UT Eggs' pioneering brave man is the legendary UTStarcom of the PHS era. Whether it is in technology or economic strength, it is enough to make the hardware of the product strong and the software is "fresh", especially in the shape of many network boxes. With an eclectic style, the appearance of a white egg with a full-bodied brand has been favored by a large number of users. Throughout 2016, this product cannot be overlooked!
Complimentary formal content licenses can survive longer
Whether in the Internet TV industry or in the OTT box industry, content is an important part. Content is king, this word is not groundless. Because television boxes are repeatedly subject to strict control, and relying on the video content supply of the seven licensees has been difficult to meet the increasing needs of users, so many manufacturers in order to continue to enrich the contents of the box, choose and Internet video portal or regular video Producer cooperation, this has become a shortcut.
Looking ahead to 2016, can TV boxes usher in spring?
In recent years, the development trend of Internet TV has been gradually increasing. With the continuous expansion of the Internet+ era, the OTT box market is not only facing the pressure from policies, but also facing the erosion of Internet TV users. So how do you get the TV box? It is a question worth considering carefully!