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OFweek smart home network news from the end of 2016 up to now, the smart TV industry can be described as a hundred schools of thought contend ah, from millet, love mango, music, TCL, Changhong, Skyworth, etc., whether it is a traditional TV brand, or Internet TV brands are in 3 On the month and spring day, we launched our own flagship new product. From these new 2017 TV releases, we have seen some trends in the smart TV industry.
The overall price goes higher
With the increase in the price of international panels, the overall average price of television has increased. According to Ovid Cloud Network statistics, the overall color TV industry market at the beginning of 2017 was not very good, with sales from January to March falling by a year-on-year, or even as high as 12.4%. Although the brand promotion activities in April increased, many sales were increased, but where are the costs? The scale of discounts is not very intense. Coupled with the lukewarm period of the real estate industry, it is estimated that the total sales of color TVs this year will not be optimistic, but the increase in the total sales price of a single color TV may not be too volatile, and sales volume will decrease. However, prices have risen and the overall amount has remained at almost the same level.
Increased size and quality
With the development of technology, the pursuit of high quality has also reached the extreme. 4K is almost a standard, although there are many brands that launch 1080P TVs, but 4K is undoubtedly more mainstream. Even some brands have launched 8K quality TV. A new phenomenon can also be seen in the new products introduced by the industry brands this year. The bigger and bigger the screen is, 60-inch and 70-inch large-screen TVs are favored.
With the development of the Internet and the improvement of broadband speed, 4K resources are becoming more and more abundant, people’s income is increasing, and the pursuit of quality of life, large-screen TVs have become a major trend in the future. The big screen can not only experience the cinema-like experience at home, but also Can experience the texture of quality even more.
The body and frame are getting thinner
LeTV may be the first to put forward the concept of “ultra-thin†brand, but Xiaomi is the most accomplished domestic product. Xiaomi TV 4 was truly stunning to foreign friends and domestic counterparts when it was exhibited at foreign exhibitions. Unfortunately, it was not listed at home; The whale comes with a 4.5mm slim TV.
From the new products introduced by the leading brands in the TV industry, one can see a trend that is the thickness of the body and side models. The body is getting thinner and thinner, the marginal models are getting narrower and even without borders, which greatly enhances the value of the TV. And space savings.
Hardware terminal partners content producers
No matter what time the TV is just a carrier, content is always the core. The biggest difference between smart TVs and traditional TVs is that in the state of networking, smart TVs have built-in content, while traditional TVs do not have content. Today's TVs are not merely selling hardware configurations, but are also equipped with content producers. They configure content on the hardware, bundle the content with the terminal, create a complete ecological chain, and even some television products are afraid of launching the "buy members send TV" model.
At present, Android and YUNOS systems are the most common in China. These two systems are very open. Users can download a variety of useful TV applications through the third-party TV application market, Chipper Market, which is very convenient and enables the expansion of smart TV functions and content. .
Content Independent IP Copyright Difference Create Competitiveness
At present, the situation of homogenization of content is valued, and the situation of an independent IP drama propped up big sales is also taken seriously. The popularity of smart TVs has also made content producers pay attention to the development of television content. With content homogeneity and increasingly fierce competition, content producers began to start with differentiation and personalization, and from the perspectives of self-control, buyout of copyright, and joint broadcast alone, improved the charm of their platforms and forced users to Buy a member.
More and more powerful and powerful voice recognition and intelligent thinking
Although the concept of artificial intelligence was not the first one launched by Xiaomi, it was the hottest. Naturally, smart TVs cannot be "smart", but the most basic ones are "can understand people" and "can think independently". Simply put, "can operate with voice," "can intelligently recommend, learn to understand user habits." .
The popularity of smart TVs has made the TV operating system more important. A good operating system can attract users' attention. The future TV may be able to communicate simply, even as a robot.
According to statistics, the proportion of smart TVs will be further improved. On the basis of 85% last year, this year is expected to exceed 90%, and the OTT industry will attract rapid development.
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