TCL breaks Samsung LG base camp quantum technology to help liquid crystal regain a bureau

Remedy’s new Xbox One action Quantum Break (QuantumBreak) will be on sale in April. It is reported that Quantum Breakdown is composed of real-life dramas and games. Shawn Ashmore and Aishaillen are invited. A number of big-name US drama stars have joined the game, making many gamers and fans excited.

In the game, the protagonist can play cool with migrating illusionism, or use superspeed to launch time paradox like a superhero. This desperate hero needs to face various challenges in trying to save the world and the future.


The quantum age is coming!

In the game, the protagonist is using the principle of quantum physics to save the world. In reality, quantum technology also affects all aspects of ours. Quantum computing and quantum communication are widely used in the field of science and technology. Quantum mobile phones, quantum batteries, and quantum printers have already appeared in the laboratory. TV products using quantum display technology have also entered the room and entered the lives of people. The quantum era has really arrived.

Some experts said that liquid crystal technology is still the current mainstream, and is constantly evolving, and quantum technology is an important progress in liquid crystal display. In the color TV industry, quantum technology has always been the trend of the future. Quantum technology is one of the major forces in the color TV market.


Quantum is a nanoscale technology that exists in the liquid state. In the future, inkjet printing technology has gradually become the direction of the future video technology. In the future, a piece of paper can be printed by luminescent imaging. Today, LEDs, LCDs, CLTs, or OLEDs are all solids. If the imaging technology in the future becomes a liquid technology, isn't the imagination bigger? Chen Bingfeng, marketing director of TCL Multimedia China Sales Co., Ltd., said recently that TCL's reason for doing quantum technology is to be optimistic about this direction.

In early 2016, TCL released Quantum TV QUHD products at CES. The appearance of this high-end "quantum TV" based on quantum materials, quantum technology, quantum picture engine, and the industry's top quality technology complex attracted the attention of the industry.

Compared to LED backlights, the QW engine can maximize the color expression of high-gamut screens. By adding nano-materials to the LCD backlight, the blue backlight illuminates the red and green QDs of different diameters to form RGB primary colors. The color gamut is increased from the standard of 72% to 110% of the color gamut coverage, achieving a breakthrough from the traditional micro-level to the nano-scale, enabling more precise color control. According to the forecast data of Aowei Cloud.com, according to the home power grid query, high color gamut will account for 15% of the high-end product market in the color TV industry in 2016.


It is reported that TCL Quantum Engine Technology carries its own 8 unique patents and other technologies. The threshold for quantum technology research and development is high. TV manufacturers have invested heavily in R&D in this area. Samsung, LG, and others are also seizing the industry opportunities brought by quantum technology. Samsung released a 49-inch to 88-inch quantum dot TV at CES 2016. .

It has been revealed that quantum technology is an important application in the display industry, including the color TV industry. Quantum television has matured and many manufacturers are doing it. However, technology has not kept pace with the market and more quantum TV will appear in the future.

Whole Ecological HDR

At the 2016 CES show, new TVs equipped with HDR technology have attracted worldwide attention. TVs that achieve HDR effects have higher brightness dynamic range, wider color gamut, and clearer picture details than ordinary televisions. It can be said that HDR technology has become the new direction of display in the TV field in 2016. Almost all TV manufacturers' new high-end TVs use it as a standard.

According to industry experts, the shooting, production, transmission, and display of images must all meet the HDR standard in order to present true HDR image effects. HDR technology must be applied to the entire ecosystem of the screen display, rather than a single link.

To this end, TCL exclusively created a complete ecological HDR, which is a complete HDR solution that enables content, hardware, and software to fully meet the HDR standard, allowing users to watch HDR standards in real-time.

Open the door

Without new products and technologies, the market will hardly continue to expand. TCL's innovation received more market feedback, especially for multimedia services. According to home network consulting, in January, sales of LCD TV products of TCL reached 1.885 million units, an increase of 13.9% year-on-year, of which domestic sales of smart Internet TV were 917,000, an increase of 34.3% year-on-year. Bring the 2016 opener.

Industry observers believe that in the context of the overall weakening of the global home appliance market, TCL and other manufacturers can maintain double-digit growth, and manufacturers such as TCL insist on research and development of new technologies and new products such as quantum TV and HDR to traction the market.

According to a report by the news1 news agency of South Korea on February 15, Chinese television has become increasingly popular in South Korea. According to Lotte Hi-Mart, which exclusively sells Chinese TCL TVs, the first batch of 2,600 32-inch and 1,700 40-inch TCL LED TVs entering the store were all sold out in January, successfully breaking the "base camp" of Samsung and LG, and the Chinese and Korean TV sets. The next step in the competition is to usher in a new era of success.

Industry observers believe that TV manufacturers have won the year by year and have brought sufficient confidence and confidence to the industry. Chinese TV manufacturers continue to make breakthroughs in technological innovation and market expansion, and will establish new competitive advantages under the industry reshuffle.

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