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On March 10th, Tencent Interactive Entertainment announced that the UP2015 Tencent Interactive Entertainment Annual Conference will be held on March 30 at the Beijing National Convention Center. As the promoter of the “pan-entertainment†industry trend and the largest provider of interactive entertainment services, the five consecutive annual conference of Tencent Entertainment has become the vane of the entire interactive entertainment industry. At the moment when "Pan Entertainment" was hotly discussed by the entire industry and written into the industry report of the central ministries and commissions, this conference has increasingly attracted attention from all walks of life.
During the two sessions this year, Tencent’s CEO Ma Huateng said that Tencent will focus more on the core. One is to use WeChat and QQ as the platform as the connector; the other is to do the content industry, the core of which is intellectual property (IP, IntellectualProperty). . Ma Huateng said that in terms of animation, literature, film and television, music, etc., China has great potential for development, Tencent will actively promote the integration of the Internet industry and traditional cultural industries.
Tencent Mutual Entertainment is based on online game business. In 2012, 2013 and 2014, it launched three new business platforms: animation, literature, and film and television, and began to systematically develop the entertainment ecology. It is reported that at this year's interactive entertainment conference, the four entities of Inter Entertainment will also make their debut on the same platform for the first time. This will also be an important window for the outside world to understand Tencent's latest entertainment and initiatives.
Tencent Interactive Entertainment Conference has gone through 5 years of history. More than 600 industry and media guests attend each year. It is considered by the industry to be of great significance. In 2014, Tencent’s inter-entertainment brand officially went to the stage, and the “pan-entertainment†strategy advocated by it also received the attention of the industry, making 2014 the first year of interactive entertainment industry in China. More and more companies are entering the interactive entertainment content field in different ways. As the “opening drama†of 2015, the annual press conference for Tencent’s mutual entertainment has attracted more attention from the industry.
This year's annual conference will focus on the "Pan-Pan Entertainment" strategic layout, followed by the release of animation, film and television, literature, games (including mobile games, Duanyou, page tour and all other game types) and other business developments and initiatives.
In 2011, Cheng Wu, the vice president of Tencent, put forward the idea of ​​“Pan-Pan Entertainment†for the first time, and officially released “Pan-President†strategy at the 2012 conference. He hoped that the multi-sector symbiosis based on the Internet and mobile Internet will create a fan-economy of celebrity IP. . After more than three years of business practice, the “pan-entertainment†strategy has become a hot word for the industry in the past year, and has been highlighted in the industry reports of ministries and commissions such as the Ministry of Culture and the State Administration of Press, Publication, Radio, Film and Television.
It is reported that the 2015 interactive entertainment conference will also be an unprecedented pan-entertainment annual brand show in the industry. Tencent’s pan-entertainment annual keywords are “Beyondâ€, Tencent’s pan-entertainment annual keywords are “dreamsâ€, Tencent Movie+’s pan-entertainment keywords are “Explorationsâ€, and literature’s pan-entertainment annual keywords are "Initial heart."
It is reported that the 2015 Tencent Interactive Entertainment Conference will also be open to the public for the first time, inviting players to interact on-site. (Finish)
About Tencent Interactive Entertainment:
Tencent Interactive Entertainment, the world's leading integrated interactive entertainment service brand, covers Tencent Games, Literature, Tencent Animation, Tencent Movie+ and multiple interactive entertainment entity business platforms, and is committed to providing users with online games, literature, animation, drama, Diversified, high-quality integrated interactive entertainment experiences such as film and television. Based on the "pan-entertainment" strategy, Tencent Interactive Entertainment continues to be based on the multi-domain symbiosis of the Internet and mobile Internet, creating a fan economics of star IP (Intellectual Property, Intellectual Property), fully embracing a new era of interactive entertainment, and letting imaginations bloom!
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