There is no "sound" temptation to allow users to return to the living room can only be empty talk

For users, high-quality living room entertainment experience, "sound and color" are indispensable, and the lack of sound in the living room entertainment, mainly caused by both hardware and software.

Hardware development meets bondage

Before the wall-mounted ultra-thin TV was produced, the "big head" TV was clumsy and its quality was relatively inferior, but its sound effect was much better than the current ultra-thin TV. Whether watching a TV play or playing a game, users can get a clear and bright sound experience. Whenever a game sounds, players can still recall the game scene.

As the main carrier of entertainment in the living room, why does TV appear to "soundly improve the quality of the picture and reverse the trend of the sound?" The main reason is that during the thinning of the TV, the space where the horn sounded was squeezed. Earlier "Big Head" TVs were equipped with 4-6 sound horns inside. However, currently, ultra-thin TVs generally have only two speakers inside, and their size is small, which restricts the development of television sound effects.

However, as the user's demand for entertainment in the living room continues to increase, the wave of "audio and visual enjoyment" has begun to return to the living room. Hardware manufacturers gradually noticed this issue during product design. For example, recently released millet TV 2, Skyworth G9200, barley TV, and so on, have chosen to move the speaker out of the TV cavity, using an external or split-body approach to enhance the TV's sound effects.


Zouoo Zouo, the CEO of ZIVOO, stated that “only the TV can't be called a smart TV.” He believes that Internet TV attracts users to return to the living room, not just to see more TV programs. The enhancement of socialization and entertainment experience is the focus of users, and enjoyment of sound quality is an important part of living room entertainment. Its development can greatly promote the development of peripheral hardware of television.

Software development is imminent

In the entertainment experience of movies, animations, games, etc., the most intuitive visual and auditory experience is the most profound. At the same time, television is different from mobile devices and needs to be muted in public places. Public kinship makes it naturally have good sound effects. The advantages in this area should be taken seriously by developers, but at this stage, the sound effects are often ignored during the development of television applications.

Ba Zhong Network founder Chen Zhongda said that taking TV game development as an example, with the sound quality of the game screen, will have a sense of substitution to help players immerse them, in addition to the game itself playability, the sound effect will directly affect the user's retention. "When developing video games, it should be possible to match the game style and the picture to customize the music and sound effects. If you directly grab sounds from other channels, you should also carefully match them and avoid casually grabbing and transplanting, even if it is a light game again."

At present, developers have started to develop software applications around TV audio and promote the diversified development of living room entertainment. For example, TV K songs software, in addition to using audio to increase the television's social functions, the developers are also trying to improve the technology, so that the user's living room to restore the sense of KTV's presence. In addition, the somatosensory fitness game with sound and large screen has also been sought after by a large number of light players.

How to satisfy users' "voice" requirements

So how do you think about the sound effects of living room entertainment? Electrotechnology interviewed this issue.

Zhichi Technology said that when users use the KIV function of the ZIVOO box, some users have reported problems by dialing customer service. When the entertainment functions of the box are affected by the hardware device, problems such as poor sound quality and low volume will occur. After the sale, users are usually advised to try to add some external audio equipment. Most users can accept it.

Pa under the network that some users had feedback, in the video game music and sound effects of the comparison, it is recommended to add separate control of the volume adjustment options, the user's personalized demand for television has been included in the sound effects.

Taking into account the cost of hardware replacements and additions, some software developers have also noticed improvement in audio technology to meet the increasing diversified living room entertainment needs of users. According to electric science and technology, Tiansong karaoke in addition to selecting hardware manufacturers to cooperate with embedded audio processors in the TV chip, and also providing more sound preset modes for users according to the sound field characteristics of different TV built-in speakers. . Simulate the studio scene for the user and customize different sound effects for each song based on song style and mood.

Thinning TVs has become a general trend, but the trend of "thin" LCD TVs has severely limited the size of speaker units and cavities from the acoustic space. At present, the best solution is still to add audio processing chips or use external speakers. , External integrated speakers, etc., which to a certain extent promote the development of the peripheral market that smart TV has created.

In addition, in the development of video games, TV applications, and other software that focuses on the living room entertainment, they should also be concerned about the user's feedback on the sound effects of the living room entertainment. “Audio and color” is the basis for the recovery of the living room market.