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The "Green Mans" main market after the 90, as the first curved TV dedicated to 90 after the main high cost performance and ultimate user experience, it is worth mentioning the Qingmang series selected QLED quantum dot panel, this release Qingmang has a total of 4 models, which are 32, 42, 55, and 65, respectively, using the "buy content, send hardware" sales model, hardware prices ranging from 0-3499, users only need to purchase 1,500 yuan for five years of mango Members can enjoy the previous discounted hardware prices.
Internet TV market has become Red Sea Since 2013, LeTV has launched the first LeTV super TV. The Internet TV brand has gone through 4 years. With superior cost performance and rich content resources, LeTV Super TV quickly seized the market and became an indispensable force in the domestic TV industry. Afterwards, Internet TV brands such as Xiaomi, Weiqi, and Storm TV have rapidly emerged. At the same time, traditional TV giants, which have always been slow to respond, have also begun to actively transform after catching the market trend and catch up. Today, the differences in the user experience between Internet TV brands and traditional TV giants are approaching zero, and the accumulation and precipitation of traditional giants in the supply chain, channels, and core technology areas is difficult for Internet TV brands to shake.
From February 2017, color TV ushered in a new wave of price increases. In the tide of price hikes of TVs, Internet brands took the lead. Take Xiaomi TV as an example. Since 2017, prices have been increased three times. This reflects the pressure of business from the side. Original Internet brands were affected by the idea of ​​hitting the market at low prices.
In an interview, Kuang Kai’s chairman Wang Zhiguo stated: “Our tolerance for price increases will be a bit larger, because we can share the panel’s resource reserves with Skyworth, and we have a certain reaction time, but profits will definitely be affected. The price is too unexpected and has grown from a small size to a large size, and it has not yet come to a stop. This year, Internet brands are dangerously profitable. We have also lost money and have lost a lot. The current environment poses a huge challenge to business because of the expense. The rate has not dropped, but the profit margin has begun to drop sharply." With the fierce competition in the smart TV market, Internet TV brands are facing an unprecedented crisis of survival. Love Mango TV chose to enter the game at this point in time, can not help but make people sweat.
Lack of innovation in business models Love Mango TV has also launched two high-end and low-end product lines and adopted different market strategies. Among them, the high-end products take the personalized and customized fan line: Custom TVs with signatures of their own idol ID laser-jet printing stars, and the chance to go to the variety scene and love beans face to face close contact. Is this road going to work? I am afraid it is difficult. First of all, television is the center of family entertainment. The purchase decision is usually made by middle-aged parents. This group obviously has passed the age of the star-studded family. Corresponding to customized idol IDs is not a cold. Combined with the price of 39999 and 29999, it is even more respectable.
The low-end system is taking the free route of LeTV's hardware. As the free hardware model of TV hardware, the current life conditions of LeTV are not optimistic. For the love of Mango TV, I dare not hold much hope.
The content advantage is no longer obvious For Love Mango TV, its greatest advantage is undoubtedly the content, and the content will also be the core strength of the future competition of Internet TV. Backed by Hunan Satellite TV's gold-medal signboard, Mango TV boasts a large number of high-quality single-play resources and also has industry-leading content creation genes. All HD on-demand resources of Hunan Satellite TV can be found on Mango TV. With the warming of the copyright war, the power of content and copyright is rapidly expanding. The content value of Mango TV is likely to affect the choice of hardware for consumers. This is also the original intention of Mango TV to launch Internet TV.
However, it should be noted that with the rise of satellite television in Jiangsu and Zhejiang, and the loss of the competitiveness of Hunan Satellite TV as a result of brain drain, it is no longer the appeal of the year. In 2017, Hunan Satellite TV missed the New Year's Eve party because it did not get a license.
In any case, under the turmoil of internal and external troubles, the baby of Love Mango TV has succumbed to it. Maybe it will eventually escape the destiny. But I hope it will bring some changes and differences to the domestic smart TV market.
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