EA: VR market opportunities still a few years later, optimistic about the AR game

Andrew Wilson, executive director of EA (EA), said at the earnings conference today that virtual reality is an "unbelievable innovation," but it requires "a few years to become a mass market opportunity." .

Wilson's views on VR are relatively less optimistic. Market analysts such as Digi-Capital believe that VR will reach a market value of $25 billion in 2021. The EA Executive Director's bearish tone is in line with the current market conditions to a certain extent, and the first wave of VR games and headshots has not achieved a wide range of success in the mass market.

Wilson said: "For us, VR does not have much news. People have realized that although VR is an incredible innovation, it will take several years to truly become a mass market opportunity. We are already in frost. The VR function is enabled in the engine, we have provided VR experience, and we are still studying sports games in VR."

Jason Rubin, the head of the content department of Oculus VR, said in an interview last week that the large studios like EA and Activision Blizzard have not yet entered VR; he did not surprise him; smaller game studios are entering the field of VR. They will grasp the opportunities and honor opportunities. Once this happens, large studios like EA will likely acquire the studios that lead.

However, Rubin believes that such large studios face the threat of more flexible small competitors because they have begun to learn how to develop suitable VR games for the public without waiting for a huge market opportunity. He also pointed out that Marvel, Warner Bros. and Sony and other companies have chosen to go deep into the VR market.

Wilson is more optimistic about augmented reality. This game can use your geographic location or your friends' data, and the game uses this to enhance the player's experience in ar games. He said that EA will launch more related games in the future.

Wilson does not have to worry, because EA's earnings report this quarter is very bright. Even if there was no new game released in Q1 quarter, they still achieved the revenue goal.

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