Sony 65-inch X9300E TV Review: Continued Unbeaten Legend

Sony TV has always been synonymous with "high-end atmosphere," it can be said that the industry is the gold medal, loved by high-end people. The Sony Z9D last year and the Sony OLED A1 TV debuted at the CES in the United States earlier this year further consolidated Sony’s leading position in the global television industry. Of course, black technology has obvious advantages and the price is naturally not cheap. For the working class like the author, Sony TV has always been "desirable", but in February this year, Sony launched the high-end sub-flagship 4K HDR TV. ——The X9300E series, compared to the X9300D series of the year, has been optimized and improved in all aspects such as picture quality, sound quality, design, and intelligence. It has an absolute advantage in 4K HDR TVs, but the price is much more affordable than the Z9D. .

If Sony Z9D and A1 OLED are used to stimulate users' eyes, then Sony X9300E is more closely related to the appeal of mainstream consumer groups. The Sony X9300E uses the advanced version of the Z9D's 4K HDR image processing chip X1, combined with a unique dual-layer backlight structure to make the picture's light control more accurate. The mainstream 4K HDR technology makes the TV add a lot of color. The above statement just let everyone have a general understanding of the product, the following TV family take everyone to explore this Sony 65-inch X9300E TV, let everyone see if the X9300E can continue to write "Sony Dafa good" legend .

The joy and pride of the big factory

Although integrating many features of the Sony Z9D, it is not the same in appearance. Sony X9300E still follows Sony's traditional minimalist design. The front view is a whole screen without much modification.

At first glance, there are some "sexy" tastes. Do not look at it looks like a windless appearance, in fact, it takes two "big guys" to move only safe, like the author of this "bird-independent" do not try. The Sony X9300E can be said to be the heaviest of the 65-inch TVs that the author has tested so far. It can be seen that the materials are still sufficient.

The frame and the screen are integrated into one. At first glance, the “borderless” design of the phone is similar to that of the mobile phone. However, after turning on the phone, you can still see a black border. Here the popular science, the black side called the BM area, the main role is to prevent the screen from light leakage, it can be said that there is reasonable.

Below the Sony logo is a power indicator. You can select and regulate the flash status in the settings.

The side brushed black and champagne gold metal brushed double layer design is very textured. The overall thickness of the fuselage is about 1.3cm, although it runs counter to the current trend of ultra-thin design, but if the cost of thinness is to damage the picture quality and sound quality, Sony has a great reputation for "preserving the picture and thinning the house."

The front sound design is also a reflection of Sony TV's unusual approach. Generally speaking, because of the layout of the circuit board and the screen, the downsound design is usually used, but this design will affect the sound texture. A thin seam below the screen of the Sony X9300E is the sound output section. A new type of forward sound allows better sound transmission, allowing a stronger surround effect.

The "in" type pedestal brings a sense of suspension while effectively maintaining the stability of the TV. The exquisite surface texture of the brushed metal highlights the refinement of the work of the big factory.

Compared with the coldness in the front, the background of the backplane is more adequate. For example, the ivory white imitation stone effect replaces the brushed metal + black plastic design that has been used for a long time. The hollow stripe design in the upper part is a heat dissipation port, which effectively reduces the temperature inside the TV. The detachable spliced ​​back cover design hides some exposed sockets and traces. With the cable organizer clips, the finished line is led through the hollow part of the base, without redundant cables, so that the back plate looks more clean and ensures the visual appearance. Can be seen in some details, so it still shows the style of the big factory.

The interface part has 2 USB and 3 HDMI interfaces as well as some external device interfaces. For specific wiring diagrams, please refer to the “Reference Guide” provided with the device. Detailed descriptions are included. Compared with the interface in the current TV market, the Sony X9300E is relatively well-equipped, and even some of the proprietary interfaces that are not commonly used in professional equipment are fully equipped. For everyday use, the user is free from worry. However, the number of USB 2.0 devices provided to the author has a loss of hope.

On the remote control side, the relatively more traditional “black” and “square” styles, the design of multi-buttons is not very fashionable, but for some lazy cancer patients, it is directly enough to be convenient. In addition to the regular number keys, function keys, and volume adjustments, there are four custom buttons that the user can define based on their own usage habits. Voice control is also a major highlight of Sony. I will introduce it in detail later. Black skin + leather stripes design, grip and touch are very comfortable.

Precise color strength confirms

Sony X9300E inherited the leading technology of Z9D picture quality, in addition to the current top 4K HDR technology, it also has the same 4K HDR image processing chip X1 advanced version of Z9D. In addition, the dynamic backlight system elite + + elite optical PRO Terry charm color display technology (TRILUMINOS) three image quality increase technical blessing, compared with other similar TVs, under ultra-high-definition control, the picture details More delicate and true. The local light control is more accurate, the contrast is greatly improved, the black field is deeper, and the light is more transparent. Under the impetus of the wide color gamut, the colors are more beautiful, the saturation is high but there is no color deviation, and the colors are more layered.

In addition, this model is also equipped with Dolby Vision, allowing users to have more choices for HDR content, giving users a better presence experience.

As the big brother in the television industry, Sony's expertise in picture quality is also legendary. Sony X9300E is more professional in image setting and classification to meet user's requirements for viewing under different scenarios. This alone may kill a group of TV brands who claim to be “professional quality”.

Through professional instrument testing, the Sony X9300E's NTSC color gamut is only 77% in standard mode. Although it is slightly lower than Z9D in the color gamut range, it is still more prominent in color accuracy than similar TVs. . 4K resolution is also more accurate than the flagship model on the market.

In the picture test session, the author used a static 4K picture, 4K video, and HDR source for depth testing. The pictures below are actual shots.

Static 4K diagram:

The meticulous details of the paintings are depicted in detail. The mottled stone alternates between light and dark, reflecting the sense of the times and the vicissitudes of the monuments. The degree of color reproduction is high.

This picture mainly shows the high saturation of Sony X9300E color. The display of the color of the petals is very true, the color connection is also very soft, and the visual sense is very good.

The texture of the character hair and socks is a detailed display.

The color is full of tension, even in the dark field can be well controlled, the details of the fireworks prominent, but not dazzling. The water waves at the lake are also very clear. Shadow details are impeccable.

4K video test:

Even in the large green monochromatic system, the Sony X9300E can still display the layering of the screen, the mountains are stacked and the colors are controlled.

The color is full and full, the details are true, it feels like being in the arena, increasing the sense of presence.

Hand details are handled well, hand lines and colors are true and accurate.

HDR video test:

HDR off: The screen is clear, but slightly flat.

HDR turned on: the picture is more three-dimensional, fuller, and more realistic.

The dark field controls the nuances and the lights are still clearly displayed. There is no obvious light leakage around.

The night scene of the city is fully exposed, the picture is transparent and the sense of hierarchy is strong.

From the results, in the 4K image test, the details of the picture control is in place, a strong sense of hierarchy, high color accuracy, high color saturation. In the evaluation of the video, in addition to the consideration of the screen, the fluency of the local video playback is also the focus of investigation, and the actual playback does not have the phenomenon of Caton and flashback. The overall performance is good. The blessing of HDR technology makes the picture more realistic and realistic. It is very user-friendly. Sony, famous for its picture quality, once again confirmed its status as a strong player in the television industry.

Full-featured, professional, smooth and easy to use

With the rise of Internet TV, smart systems have become one of the concerns of consumers. The Sony X9300E uses a deeply customized Android 6.0 system and can be upgraded to an Android 7.0 system with new firmware.

The streamlined main interface, Google's card design, is full of Sony's style. Waterfall-style function options allow users to find the appropriate options more precisely. In terms of actual usability, Sony TVs are classified professionally and systematically in terms of systems, and are very satisfied with fluency and ease of use. Of course, the author used to use the simple system, there is still a loss.

Sony X9300E also supports the popular screen-casting function. As long as your mobile device [mobile/tablet/computer] supports miracast protocol, you can connect wirelessly to Sony computers. You can easily and easily connect with your computer by playing games, screencasting videos and photos. .

What about the ios device? Sony X9300E also comes with audio and video sharing capabilities. Whether you are an Android device or an Apple device, simply follow the prompts to easily transfer photos, movies, or music to your TV. This is very convenient and convenient. Machine interaction.

In addition, Sony TV X9300E has Tencent games built in, and a number of exclusive games are available. The actual experience is smooth and the game is easy to understand.

Content diversification and integration of 4K resources

Watching on-demand content on TV has become the habit of most users. "The number of film and television resources" has also become one of the major focuses of major TV manufacturers competing. Sony also conducted a full-scale arrangement in this area and cooperated deeply with one of the seven largest licensees, Huadian TV, in terms of content. As we all know, China TV has a domestic first-rate content resource with a wide coverage of content to meet the diverse needs of users in different age groups.

TV series "I had to live the first half"

TV series Chu Chuo Biography

The movie "Guess Train 2"

Variety "Run it"

The movie includes the popular "Alien Awakening" "Night Legend 5" "Resident Evil 6"; the current hit TV series "The Summer Solstice", "Chu Qiao Biography," "Shaolin asked" also have included; ratings high The variety show "Challenger League 3", "China's New Singer 2", "High-energy Youth League" and "Happy Club" are also included. Whether you are a worm, a TV drama fan, or a small fan of variety shows, you can find everything you want here. content. In the test, Sony also integrated 4K resources into the Chinese TV, so the X9300E TV has a wealth of 4K resources. For the ultra-clear-quality Sony, it can be said that it is a powerful combination.

Details page

Play page

The details page provides basic information about the movie. In terms of video clarity, Sony provides Blu-ray and ultra-clear, HD, SD, and fluency resources based on different source videos. Users can request more different speeds and select the most suitable resolution for viewing.

Of course, some of these high-quality video resources still need to pay a certain membership fee. The VIP member area can guarantee weekly updates of 10+ 4K film sources, 2580+ movies, over 5160+ hours per month, and over 550+ updates throughout the year, including over 120+ popular movie theaters. The price is 269 yuan / year, 29 yuan / month, after purchasing members can watch a lot of high-quality video content, carefully converted, the price is not high, with similar Internet TV charges flat or lower.

to sum up

Sony X9300E as a high-end "technology house" Sony pushed this year's model, not only has high-quality technology in the image of the escort, but also in the design and sound effects. And its market positioning, it is all with "consumer-level performance" in all aspects of advantages.

For the contrast in the current Sony TV flagship model, it can be said that Z9D>X9300E>X9300D. In other words, if you are a fan of Sony's loyal fans, a slightly higher quality requirement, and no budget to pay for the Z9D, then the X9300E is definitely the most sensible choice. Of course, the X9300E is enough to continue the undefeated legend of "Sony Dafa" in the industry.

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