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On March 9, Apple held a special spring conference in San Francisco. Apple invited Richard Plepler, CEO of HBO, at the conference. Richard announced at the conference that HBO will cooperate with Apple to build a HBONow streaming service on Apple TV. .
From April onwards, AppleTV users, iPhone and iPad users can subscribe to HBONow for a monthly fee of $14.99. This means that Apple users can see all of HBO's past, present and future repertoire.
This time, HBO and Apple have adopted an exclusive cooperation method. AppleTV users, iPhone and iPad users will all support HBONow service in the future, and they can take the lead in watching the HBO hit TV series such as "Game of Thrones."
HBONow is HBO's revolutionary product, and HBONow is considered to be the biggest challenge for bundled packages on cable channels because users may not be able to watch some of them. One study said that the launch of HBONow will result in a 7% reduction in pay-TV users. In the past 42 years, HBO has been serving as an additional service for cable channel packages. Online streaming services will allow HBO to sign more distribution partners after working with satellite TV and telecommunications companies.
According to another report, Cook also announced that AppleTV reduced its price from the original 99 US dollars to the current 69 US dollars.
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