Broadcasting and smart TV clips under the television box still have room for survival?

With the rapid development of the Internet and the continuous increase in the speed of broadband, various types of video programs on the Internet have begun to attract the attention of consumers. However, the limitations of computer screens and the sense of viewing are also relatively poor. As a result, many businesses are aiming at this TV screen in the living room.

But at the time, the development of the television industry was still lagging behind. There were not many breakthroughs in display technology, let alone content. In the content, this piece has been relying on cable television, and it can only broadcast what it reads. It is contentless and passive, and it has a poor experience. A series of factors gave birth to the TV box, which can connect older, disconnected TVs to the Internet, greatly enriching video resources.

TV box short spring

The TV box is based on Android smart platform development. By installing third-party applications, you can watch more abundant Internet video programs. Ordinary users only need to spend two or three hundred dollars to buy, compared to the annual cable television fees, TV boxes obviously have a higher cost performance. As a result, they have rapidly become popular among domestic families.

The box with abundant resources and low cost has suddenly become an explosive model for the living room. Since 2013, LeTV and Xiaomi have also joined the spoils. Accompanied by this, there are many cottage box manufacturers that are active in the market. Alibaba’s Lynx Box began selling to the outside world in 2014, and it quickly took up half of the market with its strong financial advantage. As an effective complement to Internet TV, the TV box brought about the “barbaric growth” of the first phase of Internet TV, allowing users to enjoy the benefits of Internet TV.

The development of smart boxes can be short-lived. After two years of outbursts, the nuisances followed. What came in 2015 was not a formal name but a ban on SARFT. On November 4, 2015, in order to manage the chaos in the TV box market, the State Administration of Radio, Film and Television introduced the first batch of 81 illegal third-party applications. At the same time, SARFT issued another ban on Internet TV and TV boxes and asked the seven licensees to include The four points "TV and box cannot be installed via the USB port" require self-check and self-correction.

Since the rectification order was promulgated, the box's market has become more and more difficult to do. Many live broadcast software cannot be used. The screen displays: "According to the regulations of the State Administration of Press, Publication, Radio, Film and Television on Internet-related television, provide users with green and healthy services. Upgrade the system." The implementation of the ban on the rectification of the box market by SARFT directly led to the shrinking of the content of the TV box and its function.

Abandoning the SARFT's blockade order, the rise of smart TVs will directly reduce the box's market. Smart TV has just started. Its high price makes it difficult to popularize. Users are more likely to choose the next best thing and choose a TV box that can be used as a transitional product. There is a massive amount of live video + on-demand video resources, and the cost is low.

With the disruption of Internet TV, the cost of smart TVs has been greatly reduced, the functions and content running on the boxes, and smart TVs have been integrated. Smart boxes lose their advantages both in terms of content and price. At this time, they watch TV again. The box has already been riddled with holes.

Faced with the market runs of smart TVs and the series of bans imposed by the General Administration of Radio, Film and Television on boxes, the bonus period of the box is still over. The prices of mainstream boxes on the market are all cabbage prices, and TV boxes with first-class levels in both hardware and software are also available. At about 300 yuan, the Internet's remarks about "the box is dead" are overwhelming. Does the box have any value?
After blocking and running, there are still a few remaining intelligent boxes. There are mainly three categories, one is the Tmall Box, and the other is the Cloud Box Alliance that uses YunOS system, including Infinik and Kopen, to occupy the box market. More than a share, brand concentration has greatly improved, of course, there is a traditional set-top box, under the promotion of radio and television operators, the radio and television resources into the Internet content, take advantage of live broadcast resources to occupy a certain position.
The concept of split TV is the leftover of the box. From the consumer's point of view, new smart TVs do not need TV boxes, but for their own old-fashioned TVs, the screen quality is better than that of the smart systems. The most economical formula is to buy A smart TV box; on the other hand, replacing TV boxes year by year in order to achieve mainstream performance is far more cost effective than replacing smart TVs!
With the pursuit of high-definition and high-quality audio and video entertainment, and the demand for large-screen projections from modern homes, the TV box is obviously the most economical and practical video source. At the same time, a large number of HD enthusiasts are keen to play local film sources. This demand requires the TV box to have a powerful playback capability, and the box CPU is still constantly upgraded, and the smart TV is obviously not so convenient to upgrade, so the box can also be used as a supplement to the lack of smart TV performance! This is why many TV manufacturers have played the concept of split TV in recent years.
As the family's largest screen, it is also an important means of content dissemination. Its content quality naturally needs to be strictly controlled. This live broadcast resource is firmly controlled by the TV set-top box of Radio and Television's pro-son. It is also destined to be at least 20 years in the future. Continue to exist. Therefore, SARFT’s blockade order is more of a knockout box and even kicking the second and third line boxes out of the box instead of directly killing the box.
Transforming or becoming a smart terminal carrier From the perspective of a box manufacturer, television has become the core of the living room economy, carrying a large number of entertainment and other activities of family members, and these activities have high added value. Driven by this interest, nature will not give up lightly, and more will seek transformation. For example, TCL and Xiaomi Box, through the concept of “game fever”, have captured game players and, in addition to video, have begun to force the game content market.
Skyworth and other home appliance makers push smart TVs at the same time. They also don't forget the box cake. Its OTT platform is based on a comprehensive content layout and access to Ten Internet, Sohu, iQiyi, Mango TV, and other four Internet content providers. , To further expand the multi-functional, multi-series smart boxes, smart routing, intelligent gateways, intelligent access and other smart devices. Radio and TV's “sweeping spell” became an effective cleanup of the television box market environment, prompting the industry to mature rapidly.
Summing up: In the future “living room” market, TV boxes will undoubtedly have a very large market demand. On the one hand, they will complement the upgrading of television performance; on the other hand, in the wave of the Internet, TV boxes will face a transition from video to gaming. The transition from a single on-demand function to a living room smart terminal carrier, its low cost is also more easily accepted by consumers. It is hoped that in the future, TV box products that are more in line with the needs of use will emerge.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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